In the case of forgery, it must be difficult to protect rights to the end. In order to protect their brands and intellectual property rights, catering companies must not tolerate counterfeiting. There are three main steps: (1) Fix the evidence. Evidence should be collected through investigation and technical means, and sufficient evidence of infringement should be retained. (2) Protect rights in accordance with the law. Including lawyer consultation, administrative complaints, litigation channels, etc. (3) Use the Internet and self-media channels. These products are great and consumers should know more about them. The Internet and self-media channels are the "mouthpieces" of brand promotion. They will promote their brand, let consumers know you, get to know you, and let consumers help you fight against counterfeit goods.

Why are restaurant brand trademarks always easy to be counterfeited? There are two main reasons: food companies do not have a strong awareness of trademarks and brands, and they miss the opportunity to register trademarks. Many restaurant owners don't pay enough attention to their trademarks or brands and just want to do a good job in their own business. As a result, when the business is booming and you want to expand, you find that your trademark has been registered, and the other party even requires you to pay for the trademark, or you simply slap the fake trademark and turn the real trademark into a fake trademark. If you don’t give money, then you can only change the brand, and eventually the brand you worked so hard to build will make wedding dresses for others.

The cost of counterfeiting is too low. It can also be said that the illegal cost is too low, so many catering brand trademarks are counterfeited. The reward is not as high as the entry fee charged by the store. On the contrary, the litigation and rights protection process for catering companies is too long and complicated. As evidence is collected, lawyers are sought and appeals are filed, thousands of counterfeit brand stores may have opened.

As a result, many brands have essentially given up on defending their rights. For example, Guangzhou’s Taier pickled fish and Changsha’s tea. In addition to not participating in the promotion of public numbers or official websites, they can only console themselves by writing "When we have the money, we will sue them" at the end of the receipt.