Geographical indications are not signs that identify the specific location of a place, but a personal capital. It means that a product has a specific place of origin, and the product becomes a characteristic brand of the place because of its quality or reputation, and then it is named after the name of the place of origin. For example, geographical indications from Europe include Swiss watches, French dry red wine and German Munich beer. From China, there are Kweichow Moutai, Shaanxi Apple and Jiangxi Jingdezhen Ceramics. The existence of geographical indications represents the rich humanistic value of products, because products represent a kind of inheritance and innovation spirit of production technology, and also protect product property rights.
? The signing of the Agreement on Geographical Indications between China and Europe is the result of long-term exchanges and efforts between China and Europe. Taking into account the interests of both parties, it is bound to be a long process to identify and negotiate the quality and brand effect of many characteristic products. Secondly, this is also a positive response of China and Europe to the trend of globalization and the result of strengthening economic and cultural exchanges between the two sides. At the same time, the signing of the agreement will in turn promote further cooperation and progress between the two sides, build brands with international characteristics belonging to both sides, and deepen mutual understanding in humanities and history; Finally, the signing of the agreement will strengthen the brand awareness of both parties in trade, help to crack down on some fake and shoddy products, improve product quality, promote the healthy and stable development of the international consumer market and promote global economic development.