The approval of the collective trademark of Putian shoes is to authorize the collective trademark, improve the quality, ensure the quality, make the currently authorized Putian shoes meet the quality standards, and cut the image of the past cottage. At present, shoe enterprises authorized to use collective trademarks must be? Legally operated, large-scale enterprises, the finished shoes produced in the last two years meet the national industry standards and have their own brands? . The second step is to adopt a collective trademark? Endorsement? And help Putian local brands hatch to form independent excellent brands. The third step, through the collective trademark authorization of Putian shoes, further squeeze the gray industrial space of the cottage and complete the high imitation of Putian. Is that clear? .

The person in charge of "Putian Shoes" appealed to customers to put aside their prejudices. In the official promotional video, the person in charge of Putian Shoes brand operation called: Let's put aside prejudice and give Putian Shoes a chance. ? Whether the opportunity can be given depends on the performance of Putian shoes. If the quality is high, the brand is deeply rooted in people's hearts and can stimulate consumers' desire to buy, consumers will naturally buy. It can be seen that Putian has realized the importance of establishing local brands. As for the road behind, it's up to you.

Building a brand is not easy. In fact, the shoe enterprises in Putian have tried brand transformation. According to industry insiders, many shoe enterprises in Putian have tried to create their own brands and expand e-commerce channels before, but due to the late start, difficult incubation and high input cost, the effect is minimal. Brand building is a long-term project. Now, Putian City is taking off the colored glasses that everyone treats Putian shoes through various efforts. At present, the local government's efforts to crack down on counterfeiting are constantly improving, and some people have closed micro-stores. For what? Collective trademark? The person in charge of a shoe enterprise in Putian said, we make our own brand, and we have no shortage of technology and production capacity. What we lack most is design and marketing. With the support of the government, we can build a brand through the advantages of technology, supply chain and production capacity. ?