Registered under the name adidas AG on August 18, 1949. Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler opened the sports brand Puma.

Its classic advertising slogan: Nothing is impossible. In March 2011, it spent 160 million euros to launch a new slogan - adidas is all in. In June 2017, adidas was selected into the "MIT Technology Review" 2017 list of the world's 50 smartest companies. On July 19, 2018, the 2018 Fortune Global 500 list was released, with adidas ranking 480th. In December 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, with adidas ranking 49th. In October 2019, Interbrand ranked 45th on the top 100 global brands list.

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The Adidas three-stripe logo was designed by Adolf Dassler, the founder of Adidas. The three-stripe Adidas logo represents the mountainous area, pointing out that achieving challenges, achieving the future and The desire to continually achieve goals.

adidas style? Logo adidas style is a high-end fashion brand cooperating between Japanese designer Yohji Yamamoto and the Adidas brand. Its products can be said to be the closest to the forefront of fashion among the Adidas brands. To a certain extent, they are considered luxury goods series.

The meaning of its logo represents the trendy spirit of always standing at the forefront of fashion and pursuing high-end enjoyment. The logo is a circle divided into three stripes in the middle.

Baidu Encyclopedia—Adidas