In Dahu Zhou's view, brands are the lifeblood of enterprises at home and abroad. There are six or seven hundred lighter factories in Wenzhou, with an annual export of 500 million lighters and sales of 3-4 billion yuan. The company's annual output in Dahu Zhou is about 6,543,805 lighters, with a value of about 200 million yuan.

At present, Japan, South Korea, the United States and other countries 10 have lighters authorized in Wenzhou. When these foreign manufacturers asked Dahu Zhou and others' factories to become their 100% authorized manufacturers, Dahu Zhou firmly refused. He always insists that under any circumstances, his factory must ensure that 70% of its products carry its own "Tiger Brand" trademark.

Although in the heyday of the whole Wenzhou lighter industry, Dahu Zhou almost lost all his money to build his own brand, Dahu Zhou is still busy protecting the brand.

A few years ago, a fellow villager whom Dahu Zhou trusted very much became the agent of Tiger lighters in the United States. What he didn't expect, however, was that this fellow villager actually registered his own tiger brand trademark in the United States. "I was very angry after learning the news. I didn't expect to encounter such a thing. " Dahu Zhou looked very helpless. At that time, he didn't immediately go to this fellow villager to discuss. In his opinion, it seems that you can't tear your face because of this matter.

Later, Dahu Zhou registered its own "Tiger Brand" trademark in more than 80 countries around the world. At this time, he gradually realized that the brand could not be lost, and he wanted to get back what he had lost!

So, Dahu Zhou flew to the United States. After arriving in the United States, he didn't go to this fellow villager immediately, but first learned about American laws and regulations through local lawyers. "American law is very different from China in protecting intellectual property rights. According to American regulations, the trademark belongs to the enterprise or individual who first used this brand. My fellow villager registered my trademark after representing my product, so the trademark right still belongs to me. " Dahu Zhou said proudly.

Dahu Zhou, who wanted to make a statement, never imagined that his fellow villagers had a good attitude, which made him a little embarrassed. It turns out that this fellow villager registered the "Tiger Brand" in the United States in advance in order to protect Dahu Zhou's brand. Its main purpose is to be afraid of being taken away by other agents or enterprises. After negotiation, Dahu Zhou successfully regained his trademark from his hometown.

However, such good luck does not always exist. "At present, we have two registered trademarks in Korea and Japan. Whether we can get them back is a long shot, because I can't find them at all. They are neither agents nor corporate legal persons. "

Dahu Zhou shook his head, feeling that he still had a long way to go to protect his brand overseas.