1. How much is the trademark registration complaint? After the trademark is rejected, the applicant appeals to the Trademark Review and Adjudication Board, that is, the review is rejected. Here, the applicant needs to pay the "trademark review fee" of 750 yuan. After the application for trademark registration is rejected, not only does the trademark appeal cost money, but also it is necessary to file a rejection review at the specified time of trademark appeal, otherwise it is easy to miss the opportunity. Second, the concept trademark is used to distinguish one operator's brand or service from other operators' goods or services. China's Trademark Law stipulates that trademarks approved and registered by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, enjoy the exclusive right to use trademarks and are protected by law. If it is a well-known trademark, it will be protected by cross-category laws. Official website's answer from the World Intellectual Property Organization (WIPO): A trademark is a distinctive sign that a specific individual or enterprise produces or provides goods or services. The origin of trademarks can be traced back to ancient times, when craftsmen printed their signatures or "marks" on their works of art or practical products. With the passage of time, these marks have evolved into today's trademark registration and protection system. This system helps consumers identify and buy a product or service, because the nature and quality of the product or service indicated by the unique trademark on the product or service meet their needs. According to the Trademark Law of People's Republic of China (PRC) (revised 20 13), signs (including words, figures, letters, numbers, sounds, three-dimensional signs and color combinations, and combinations of the above elements) that can distinguish their own goods or services from those of others. Third, the value trademark is the intangible asset of the enterprise, and there is no very fixed judgment on the value of the trademark. The value of a trademark as an asset in the process of investment or operation, that is, the amount of capital contained in the trademark assets. It refers to its capital value, not its honor or subjective value. Common value judgments usually depend on the recognition and acceptance of trademarks, and are evaluated by the estimated value that trademarks can bring to enterprises. Fourth, functional trademarks protect trademark registrants by ensuring that they have the exclusive right to indicate the source of goods or services, or by allowing others to use them for a fee. Broadly speaking, trademarks reward trademark registrants to gain recognition and economic benefits, thus promoting the positive and enterprising spirit of the world. Trademark protection can also prevent unfair competitors, such as counterfeiters, from using similar distinctive signs to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under as fair a condition as possible, thus promoting the development of international trade. Trademark is an important part of products and packaging pictures. A trademark with exquisite design, profound meaning, novelty and outstanding personality can well decorate products and beautify packaging, so that consumers are willing to buy it. In recent years, with the continuous development of the economy, many enterprises will be established, so after the establishment of enterprises, they also need to register their trademarks in accordance with the regulations. When registering a trademark, we should also be careful not to seize other people's trademarks. If the parties need to submit the corresponding materials and procedures after registering the trademark, they can also consult the trademark management department in advance if there are any unclear places.