The role of brands in marketing enterprises:

1. Brands can provide legal protection for the product features and appearance packaging of enterprises.

2. In real life, brand equity implies a certain level of quality, good customer experience and psychological feelings related to identity and taste. Satisfied buyers can easily choose this product again, which greatly increases the rate of repeat customers and word of mouth.

3. Brand is a powerful means to guarantee competitive advantage.

Significance of brand value innovation:

Enterprises can improve customers' perceived value through brand value innovation:

Because it can reduce customers' sensitivity to cost. Through brand value innovation, it is helpful for customers to sort out and process relevant brand value information and simplify customer purchase procedures; It can increase the value of the image of products, improve the psychological and emotional perception value of customers, and reduce the cost sensitivity of customers.