The entry conditions of 20 16 Tmall have introduced new elements, and the new regulations have new provisions on the qualifications of merchants entering Tmall, mainly in terms of enterprises and trademarks.

Conditions for entering Tmall enterprise:

1. The registered capital of the store-opening company is higher than 1 10,000 RMB (inclusive);

2. The company that opened the store was established according to law and has been operating continuously for more than two years;

3. The company that opens a shop must be qualified as a general taxpayer.

Conditions for entering the Tmall trademark:

It takes more than two years to register a trademark, and one year if the trademark is found to be transferred or sold. Indicates that the trademark status is an R trademark, and it must be registered for two years or more, and it has not been transferred in the last year.

In this way, Tmall must show more information when applying for residence. Let's take the flagship store as an example to see what the conditions are for Tmall to settle in.

1. Copy of enterprise business license

2. Copy of enterprise tax registration certificate (both national tax and local tax are acceptable)

3. Copy of organization code certificate

4. Copy of bank account opening license

Five copies of the ID card of the legal representative.

6. A copy of the ID card of the person in charge of the store.

7. Copy of Trademark Registration Certificate or Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office (if there is any change, transfer or renewal, please provide the Certificate of Change, Transfer or Renewal or Notice of Acceptance issued by the State Trademark Office).

8. Power of attorney issued by the merchant to Alipay,

9. Product list

10. If the right holder authorizes the opening of the flagship store, an exclusive power of attorney shall be provided (if the trademark owner is a natural person, a copy of his autographed ID card shall also be provided).

Under what circumstances will it be restricted by Tmall?

First, the brand entry restrictions:

1, which is the same as or similar to Taobao's existing brands, channels, services and categories (including but not limited to Taobao, Tmall, ceramics, etc.). );

2. Brands ending with "net" and "net goods";

3. Brands with industry names or common names;

4. Brands with celebrities and place names;

5. Brands that are the same as or similar to well-known brands.

Two. Restrictions on the input of commodity names (or store names):

In any of the following circumstances, the trade name in the enterprise name is restricted from entering:

1, which is the same as or similar to Taobao's existing brands, channels, services and categories (including but not limited to Taobao, Tmall, ceramics, etc.). );

2, just like famous brands.

Third, the store cross-category business restrictions:

1, flagship store, specialty store,

A. A brand with a trademark registration certificate may apply for a category of goods approved for use in its trademark registration certificate;

B brands holding the Notice of Acceptance of Trademark Registration Applications are not allowed to operate across Tmall. Under the same category, you can apply for the category of Tmall according to the corresponding trademark registration acceptance notice.

2. Franchisees are not allowed to operate across Tmall.

3. Some special commodities are allowed to operate across categories. For details, please refer to the list of products that Tmall allows to operate across categories.

Four, the same subject to open more than one Tmall store restrictions:

1. Product overlap: brands and commodities operated between stores are required not to be duplicated;

2. You can only apply for one franchise store under one business category.

5. Re-entry of the same theme into Tmall restriction:

1, serious violation, qualification fraud was cleared by Tmall, and permanent restrictions were imposed;

2. Merchants voluntarily quit twice in a natural year, and are restricted to settle in within 6 months.

Entry conditions of 20 16 tmall:

From March 9, 20 15, Tmall will implement the latest investment standards. Brands that are not on the list of investment brands invited by Tmall will not be able to sign up for Tmall. For this practice, Tmall officially explained that this investment promotion is based on the needs of consumers and the needs of the market. The purpose is to find merchants with good products and brands and provide consumers with quality goods and services.