It refers to all activities of selling consumer goods and related services to individual consumers or Duhui Group for their final consumption.
2. What is a retailer?
Its basic function is an independent middleman in retail activities, between manufacturers, wholesalers and consumers, and it is a profit-making organization engaged in retail activities.
3. What is retail?
It is an industry that mainly provides the final consumers (including individuals and social groups) with the required goods and their ancillary services.
4. What is a direct chain store?
It is a form of chain operation, which means that retailers operate multiple stores with the same name belonging to the same owner. A single operating enterprise as a whole usually implements centralized procurement and centralized decision-making to a certain extent.
5. What is franchising?
Refers to the trademarks (including service trademarks), trade names, products, patents and proprietary technologies, business models, etc. granted by the franchisee. It is awarded to the franchisee in the form of a franchise contract, and the franchisee engages in business activities under a unified mode of operation according to the provisions of the contract and delivers the corresponding teeth to the franchisee.
6. What is the retail format?
It refers to an indispensable business form formed by retail enterprises to meet different consumption needs. The classification of retail formats is mainly based on the location, scale, target customers, product structure, store facilities, operation methods and service functions of the retail industry.
7. What is retail?
A numbered sales store divided or set up according to the types of goods it deals in. Such shops have existed since ancient times, such as cloth shops and grain shops that existed in ancient times. Butchers, Korean stores, grocery stores, etc.
8. What is a department store?
Department store refers to a large retail store that deals in a variety of goods, including clothing, household appliances, daily necessities and so on. It is located in a large building, and the sales area is set up according to different commodity departments to meet the retail demand of teachers for diversified choices of fashion goods.
9. What is a supermarket?
Super-suction market is a retail format that implements self-help and centralized one-time payment. It mainly sells packaged food, fresh food and daily necessities to meet the needs of consumers' daily necessities. Puwen implements chain operation.
10, what is a specialty store?
Specialty stores refer to those stores that mainly deal in large categories of goods. In addition, we should also have professional knowledge-rich sales staff and appropriate after-sales service to meet the needs of consumers to choose large categories of goods. Such as clothing stores, sporting goods stores, home stores and flower shops.
1 1. What is a specialty store?
A specialty store refers to a retail format that specializes in the brands of cleaning products manufacturers authorized by the health authorities in order to meet the needs of consumers for brand selection and intermediate products.
12. What is a convenience store?
Convenience store is a kind of writing and selling format, which mainly sells on demand, selling small quantities of emergency food, daily necessities and high-quality services provided by providers to meet the utilitarian needs of top customers.
What is a warehouse store?
Warehouse store is a retail operation form combining warehouse and shopping mall, mainly located in the urban-rural fringe, with simple list, low price, limited service and membership system.
What is a shopping center?
Shopping center refers to the aggregate of various retail formats and service facilities developed, owned, managed and operated by enterprises in a planned way in large buildings (groups).
What is a vending machine?
Coin vending machines are used to sell goods. Customers can take out goods as long as they put in coins marked with prices. Vending machines are generally placed in crowded public places, such as stations, docks, airports, theaters, sports grounds, schools, hospitals, office buildings and other places with relatively large traffic.
16, what is positioning?
Positioning Zuyan retail is more suitable for the design and consideration of a retail activity, so that guests can establish a unique and distinctive store image in their minds when comparing themselves with other competitors.
What is retail market segmentation?
Retail market segmentation is a process of dividing the whole retail market into several consumer groups according to the obviously different demand characteristics of consumers. Every consumer group is a sub-market, has the same needs and expectations, and goes through the buying process.
18, what is the cost leadership strategy?
It means that the established goal of the enterprise is to become a low-cost manufacturer in the whole industry. If an enterprise can create and maintain an overall leading position in reducing costs, it can achieve better-than-average economic performance as long as the price is controlled at or near the industry average.
19, what is the differentiation strategy?
Enterprises strive to be unique in the industry in some aspects that are widely concerned by target customers. It has chosen a variety of characteristics that many customers in the industry regard as essential, and has chosen a unique positioning for it to meet the requirements of customers. It was rewarded for its special status.
20. What is the target agglomeration strategy?
If we focus on making choices in a narrow industry space, the enterprises gathered together will choose one or a group of market segments in the industry and tailor their strategies to serve them rather than other market segments. By optimizing the target market strategy, agglomeration strategic enterprises are committed to seeking the competitive advantage of the target market, although it does not have a competitive advantage in the comprehensive market.
26. What is a private brand?
That is, by collecting, sorting out and analyzing the characteristic information of consumers' demand for a certain kind of business philosophy, retail enterprises develop the design requirements of new products in terms of function, price and cleanliness, establish their own production bases or choose suitable production enterprises for processing and production, and finally retail enterprises register new products with their own trademarks and sell them in their own enterprises.
27. What is the inventory turnover rate?
The inventory conversion rate indicates the average number of sales of existing inventory in a specific period (usually one year). It can be calculated according to the quantity of goods or the total amount.
28. What is decentralized procurement
It means that the right to purchase is dispersed to individual departments or branches, and each department or branch of the retailer organizes the purchase by itself. These departments or branches are not only responsible for the procurement of goods, but also directly responsible for the sales of goods, which is characterized by the integration of milk collection and sales.
29. What is centralized procurement?
Also known as centralized procurement, it means that the procurement authority is highly concentrated in the store headquarters or chain headquarters. Retailers set up special purchasing agencies and personnel to purchase goods from stores in a unified way. The commodity division or branch is responsible for sales, which is separate from procurement. This is a purchasing system for purchasing business.
30. What is the Leased Goods Department?
Usually, retail stores (department stores, discount stores, etc.). ) lease a department or counter in the store to an outsider for operation. The undertaker is responsible for all the business activities of the department or counter, including indoor equipment, decoration, etc., and draws a certain percentage of the turnover as a deposit to the store. In order to ensure the overall coordination, the store has intelligent requirements for coarse goods dealers.
3 1, what is ABC classification management method?
That is, by collecting, sorting out and analyzing the characteristic information of consumers' demand for a certain kind of goods, retail enterprises formulate the design requirements of new products from the aspects of function, price and shape. , set up their own production base or choose suitable production enterprises for processing and production, and finally retail enterprises use their own trademarks to register new products and sell them in their own enterprises.
32, what is the economic procurement batch?
Stockturnover represents the average number of sales of existing inventory in a specific period (usually one year). It can be calculated according to the quantity or amount of goods.
33. What is formal procurement?
It means that the right to purchase is dispersed to various departments or branches, and the commodity departments or branches of retailers organize their own purchases. These departments or branches are not only responsible for the procurement of goods at the headquarters, but also directly responsible for the sales of goods, which is characterized by the integration of procurement and sales.
34. What is irregular purchasing?
Also known as centralized procurement, it means that the procurement authority is highly concentrated in the store headquarters or chain headquarters, and the retailer sets up a special procurement agency and personnel to purchase the goods in the store in a unified way, and the branch or branch of the goods is responsible for sales, which is separate from procurement. This is a purchasing system with separate purchase and sale.
35. What is the high/low price policy?
This is a decentralized and centralized procurement system, which centralizes the procurement rights of some commodities, which are the responsibility of specialized procurement departments or personnel, while the procurement rights of other commodities are given to various business departments themselves.
36. What is the price stabilization policy?
It means that retailers basically keep prices stable, so don't make too much fuss about price promotion. The main forms are: daily low price policy and fair price change policy in the sea and Japan.
37. What is a POP advertisement?
Also known as storefront advertising, store advertising or point-of-sale advertising. It is an advertisement related to goods, and it is the last advertisement made by the store manufacturer to lazy customers at the sales site.
38. What is transnational strategy?
It means that retailers establish effective business strategies in their branches according to the market situation in the country where they are located, which is different from that of the parent company. For the branches scattered in the host country, their basic operating principles remain unchanged, but their currencies have been changed to meet the special requirements of each country's market.
39. What is a vertical marketing system?
This kind of store is a direct retail store, and an owner is responsible for the production and retail of your goods.
40. What is an online shop?
It is a form of government store that conducts commodity business activities through the Internet. The online bookstore, online flower shop, online booking and some online sales that Tang Chang saw all belong to this online shop model.