tmall franchise store is a store that deals in two or more brands of goods in the same category of investment promotion for tmall. It is called "franchise store". Tmall flagship store is a store opened by merchants with their own brands (trademark is R or TM status) in Tmall. It is called "official flagship store" of this brand. It can handle all products under the same brand and the same first-class category. Or it deals with multiple self-owned brand goods and each brand belongs to the same actual controller. It can deal with all products of the same first-class category under an authorized brand, and it can also deal with multiple authorized sales brands and each brand belongs to the same actual controller. However, the operation of Tmall flagship store requires a trademark registration certificate or a trademark acceptance notice issued by the State Administration of Trademarks;

Generally speaking, it means to register a trademark. The Tmall store is a store opened by a merchant in Tmall with a brand authorization document, and it is called a "brand store". Once the Tmall platform is determined to be the seller's responsibility for the quality and description problems encountered by customers in shopping, it will immediately compensate the buyer for part of the deposit paid by the seller as compensation, fully protecting the rights and interests of consumers. However, it is necessary to provide a trademark registration certificate or a trademark acceptance notice issued by the State Administration of Trademarks to operate its own brand.

To operate other people's brands, you need to provide a complete authorization (that is, the authorization provided by the merchant can be pushed back to the brand). Tmall stores mainly include flagship stores, specialty stores and franchise stores, and Tmall has genuine guarantee, so more people buy on Tmall, which will bring more traffic to the store.