In fact, the transfer fee is still in a gray area, and there is no reference to the charging standard, which can only be agreed through bargaining between the transferor and the transferee. As a hidden rule of the industry, transfer fee plays an important role in the store transaction process.
Shop equipment and goods
Beauty salons and dry cleaners mainly rely on beauty instruments, washing machines and other equipment to work. Usually, such shops will bring their own equipment when transferring. Bosses engaged in supermarkets, pet shops, water bars, nail salons and other industries generally keep their stocks, so the transfer of shops will involve the transfer of goods. This way of transferring equipment and goods together is called "whole turn", and vice versa.
Generally speaking, it is easier to take over a suitable whole store, but the cost will increase accordingly; For idle shops, there is more room for choice and they can be free from industry restrictions.
The quantity and newness of the equipment in the shop will directly affect the transfer fee. Generally, the transferor will calculate depreciation according to the useful life. As for goods, if the store takes over and continues to operate the same industry, it will generally offer preferential prices.
Shop decoration
As we all know, the quality of decoration determines the level of the store. A good decoration, whether it is the facade of the store or the style design in the store, will be helpful to the business after opening.
Decoration that can be combined with the product positioning of the store can help the store attract more consumers. It can be said that the grade of decoration directly affects the transfer fee. This is not only "looking at the face value", but also because the store changer invested a lot of money in the decoration and naturally wanted to recover part of the cost when transferring.
Remaining lease period of shops
Generally speaking, the longer the remaining lease period of the store, the higher the transfer fee.
There is a simple reason. First, landlords usually consider increasing the rent when the contract expires. The longer the remaining lease term, the longer it takes to pay the rent at the original price, which means saving the cost.
Second, because the longer the remaining lease period is, the store transfer party is not in a hurry to close the store, but can operate the transfer, screen the store recipients at the right price and transfer out the ideal price. On the other hand, if the remaining lease term is short and only one or two months remain to expire, it will basically be transferred at a loss, because once the contract expires, the store will be taken back by the landlord, and the loss of transferring the store will be even greater.
Service life of shop
The length of the store's operating life can directly affect the number of old customers, and then affect the transfer fee.
Bian Xiao once met a beauty salon. The storefront area is very small, and the overall decoration is not as high as other stores. However, when the store was transferred, the boss actually asked for half the price of others.
Later, I learned that this beauty salon has been open for more than ten years, surrounded by old residents, and the beauty salon has even become a landmark in this area, so the boss has reason to believe that as long as she takes over, her shop will continue to be popular.
Kajin (Member Store)
Generally speaking, gyms, hair salons, beauty salons, children's playgrounds, infant swimming pools, etc. They are all industries that are prone to card gold. Card gold is simply the amount recharged in the customer's membership card.
Cardo does not mean that the store is well run, because many stores will hold activities to be members when they open. However, if the card sales cycle is long and the customer consumption frequency is low, there will be a large number of card backlogs, which indirectly indicates that the store is not operating well. Transferring card money means transferring membership, so the amount of card money directly affects the amount of transfer fee.
Commercial value of the store
The commercial value of the store can be considered from many dimensions, such as geographical location, business circle location, operation situation and customer group.
Geographical location: the store transfer fee is closely related to geographical location, because the choice of location plays a decisive role in the future business development. Generally speaking, the transfer fee of shops will naturally be high in streets with high commercial activity frequency, high population density and large passenger flow and in areas with convenient transportation.
Business circle: Generally, large business circles have good development and appreciation potential. These areas are all golden areas, with large passenger flow, strong business atmosphere and large market development space. Once a store with a large passenger flow is transferred, someone will rob it. The more people rob, the higher the transfer fee and rent.
Business situation: If the store is well run, it will be easier for the buyer to run it after taking over, so the transfer fee of the store with good business is naturally high.
Customer groups: In the course of store operation, a certain number of customer groups will inevitably be accumulated. If the customers of the store transferor belong to high-end groups with high consumption level, these customers will become intangible assets of the store during the transfer process, which will increase the transfer cost.