Burberry (Chinese trademark: Burberry, Burberry) is a well-known brand that best represents the United Kingdom. Founded in 1856, it is a royal product of the British royal family. In 1879, BURBERRY developed a waterproof, anti-crepe, breathable and durable fabric: gabardine, which won everyone's recognition. In 1901, BURBERRY designed the first trench coat. During the First World War, its trench coat was designated as the senior military uniform of the British army.

BURBERRY Features The wet and dry jacket designed by Burberry in 1890 has always been an enduring trend. After the war, this wet and dry jacket became the favorite of many celebrities, including Audrey Shapin and Humphrey Bogart and Ingrid Bergman in "The Spies of North Africa". In addition to the knight logo created in 1901, it has become a well-known symbol of Burberry. Secondly, of course, I have to mention the Burberry Check "Nova" created in 1924 - the plaid pattern that represents Burberry. This plaid pattern first appeared on the lining of wet and dry jackets, and after it was registered as a trademark in 1967, it was more widely used on other products, such as umbrellas and luggage. Burberry has always been deeply loved by the royal family, and became the royal brand in 1955 and 1989 respectively. In 1997, due to changes in management and the joining of current CEO Rose Marie Bravo, Burberry's direction changed. It has always been mainly providing clothing for the royal family and older celebrities as well as customers at multiple levels. , to further expand the guest network. In 2001, Burberry, under the leadership of creative director Christopher Bailey, launched the Prorsum high-end men's and women's wear series, which not only injected new elements into the classic wet and dry jackets and plaid patterns, but also established a new fashionable image for the brand. Ancient image of the past. In addition, new colors were added to Burberry Check at that time - black and red plaid, and supermodels Kate Moss and Stella Tennant were hired to wear Burberry's bikinis.

Check's bikini shoot also made it a time Burberry, which was experiencing a downturn in the brand, regained its glory and doubled its sales, becoming the highest sales year in a century. In 2003, Burberry launched a new series named after its founder Thomas Burberry, providing younger and more fashionable lightweight clothing, further promoting the brand to the young taste group. BLACK?LABEL is the most expensive. Burberry is deeply loved by Asians, and Japanese people are even more attracted to it. In view of the appeal and popularity of the Japanese market, Burberry specially uses a franchise cooperation method to allow Japan to produce the locally designed, brighter, younger and cheaper Burberry blue label. Its products are only sold in Japan, and even the United Kingdom, which is its headquarters, cannot provide retail services for these two series of brands. Different from Burberry London's calmness and thickness, Burberry Blue Label gives people a light and simple feeling, so many girls also love Blue Label products. In July 2006, Rose Marie Bravo, known as the best CEO in history, will leave the post of Burberry CEO. Let's see whether Burberry can maintain its current results.

Edit this historical development (1) Founder: Thomas Burberry BURBERRY logo

(2) Registration place: United Kingdom (1924) Top British brand (3) Design Teacher: Former design director Roberto Menichetti, current brand design director Christopher Bailey, current brand CEO—Rose Marie Bravo (4) Brand features: The warrior represents nobility and the shield symbolizes protection. The Equestrian warrior holds the shield mark. The classic windbreaker is in beige, red, Classic plaid logo composed of black and white (4) Brand story: On the streets of England, even if there is a cold wind and drizzle, the British do not like to hold an umbrella and would rather wear a windbreaker. This is not a British quirk, but the benefit provided by a windbreaker. When it comes to windbreakers, the first thing many people think of is the British brand Burberry. During World War I, Burberry was designated as the image of high-end British military uniforms. In 1856, founder Thomas Burberry opened a ready-made clothing store in Basingstoke, Hampshire, England. In 1879, he developed a twill fabric with a strong structure, waterproof and breathable - Gabardine was soon widely used by British pilots and the army due to its durability and penetrating properties. In the late 1990s, the trend of brand rebirth emerged in the fashion industry, and Burberry began to pursue breakthroughs in the general environment. Ms. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and successively invited Roberto Menichetti and Christopher Bailey as design directors. The combination of photographer Mario Testino and supermodels Stella Tennant and Kate Moss will Classic elements are injected into it, extending the noble personality and life taste of traditional Britain, and redefining Burberry's new power philosophy. People who are familiar with Burberry feel like they are seeing their favorite brand when they see "Burberry plaid". This plaid pattern with a strong Scottish style was registered as a trademark in 1924. Soon, red, camel, black and white plaid became synonymous with Burberry products. Now, blue has also joined it, enriching the connotation of Burberry plaid pattern. Today, with both nostalgia and innovation, Burberry's plaid style has successfully penetrated into various fields from clothing, accessories to home furnishings, and has remained famous for nearly a hundred years. Burberry is a brand that can easily arouse people's romantic reverie. The reason why people like it is not only because of its more than 100 years of classic history and iconic plaid pattern, but also because of what Rose Marie Bravo said: "The return of high fashion to luxurious and magnificent fashion." , the younger generation can find a true traditional model from Burberry."

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They all wear Burberry raincoats. Burberry is a brand from the United Kingdom with a strong British color. It was founded in 1856 and its owner is Thomas Burberry. . ?He was baptized by British education and has a typical British temperament. Therefore, the BURBERRY brand continues to flourish on the basis of inheriting the traditional British design concept. Inspired by the blouses worn by shepherds, which are warm in winter and cool in summer, Burberry used a secret and unique method to develop a waterproof, anti-wrinkle, warm and breathable fabric - gabardine, and used this word as a registered trademark for 40 years. . Before Burberry became a fashion brand, it had always been a relatively practical brand. Its most famous product was its raincoat. "If the sky in the west is shrouded by a huge dark cloud and it rains continuously, then everyone from the president to senior white-collar workers to cutting-edge entertainment stars have one thing in common: they all wear Burberry raincoats." This is a reference to raincoats. The best interpretation of taste.

Precisely because of its lightweight, breathable, waterproof and windproof charm, Burberry's reputation in the outdoor products industry was unrivaled from the late 19th century to the early 20th century. During the World War in 1914, British officers wore weatherproof clothing specially produced by Burberry. In addition to practical features, Burberry's design also started a certain degree of fashion, making the style of British officers' combat uniforms both fashionable and practical. The ultimate: distinctive epaulettes, leather cuffs, buttons at the collar, deep pockets and weatherproof pocket flaps. In peacetime, Burberry has become the first choice for explorers and outdoor activities. Roald Amundsen, the first person to land in Antarctica, achieved the feat in a Burberry outfit. In addition to highlighting Burberry's weatherproof function, he also left a Burberry tent there. Later, when John Alcock and Arthur Brown successfully flew across the Atlantic, they also wore Burberry clothes.

Edit this section, the classic plaid black, red, and apricot haymarket check or Burberry classic check was first used in military raincoats in 1924

Lining. It was not widely used in his products until 1967. Novacheck was later designed for young people, larger and slanted like a diamond or miter. Housecheck created by Christopher Bailey is a more creative design compared to Novacheck. ?If one day your plaid emotions are uncontrollable and spread everywhere, the clothes, shoes, scarves and even umbrellas around you will all be marked with plaid without exception. If that's not enough, you want to frame your character with plaid, in a regular and orderly manner. If you are impartial, then only Burberry can be vented by you, and its British style will completely solve your love complex. ?The grid is to the UK what the flag emblem is to Italy. It is called Windows in the UK and is a symbol of the family logo. ?Burberry’s signature plaid pattern is a symbol of the Burberry family’s identity and status. This three-thick and one-thin cross pattern composed of beige, black, red?nova

and white is not ostentatious or charming, but naturally exudes a mature and rational charm, reflecting the history of Burberry. and quality, and even symbolizes the British nation and culture. ?It has been a long history since the first Burberry clothing was launched. Today, Burberry's typical checkered design has become a symbol of high quality and durability all over the world. Classic Burberry, a new interpretation of urban fashion. The classic brand's clothing still exudes a scorching light after being washed away by trends. Burberry represents an art of living that advocates taste and maintains a consistent elegant and natural charm. In the new century, it’s not just the plaid that confuses Burberry. This season, Burberry maintains its nobility and elegance while integrating its keen fashion creation charm and emphasizing the people-oriented design concept. Exclusive ?house

fabric, generous and elegant tailoring, classic plaid pattern, comfortable and casual characteristics of the times, cannot conceal the identity and taste of the wearer in any occasion. Burberry's autumn and winter series this year takes "light, soft and comfortable" as its theme, breaking away from the traditional image, continuing to show its unique and elegant personality, and delivering mature and luxurious dressing art. The weathered soft leather gets a new interpretation; the new Donegal tweed plaid design is prominent; the elegant and soft baby camel hair and elastic wool become the main fabric materials. This season Burberry has also become "colorful" in addition to the basic tones of beige, white and gray. The addition of red, yellow, blue and other colors has injected the vitality of the times into the new clothing. The design of the trousers looks more like sports pants, paired with a waist-length jacket, giving the British style a casual feel. The traditional square grid, carefully crafted by new era designers, exudes a new look of the brand that is both classic and modern.

Under the grid sky, any creativity that breaks through the ordinary is worthy of use.

Edit this paragraph Black label, Blue label Burberry started in the UK. Under the fierce competition from world-famous brands, BURBERRY has still become the world's first-class brand. In Japan, Hong Kong, and Taiwan, BURBERRY is crazy loved. BURBERRY's elegant temperament has become the fashion they pursue and the purpose of the BURBERRY brand. There is a saying in Japan that "British Burberry", "Italian PRADA" and "French LV" are the three Musketeers of famous brands. The aristocratic style is popular, so people can't help but think of the aristocratic taste of the British royal family, and the brand that the British royal family likes to wear the most is Burberry. Therefore, Burberry has become the most "ha" brand for those in Japan, Hong Kong and Taiwan who pursue fashion trends. ?Because Japanese fashionistas love Burberry so much, as soon as a new model comes on the market, it is sold out. Therefore, the United Kingdom directly authorized Japan to establish "Burberry Blue Label" and "Burberry Black Label", which are also commonly known as blue label and black label. Their designs are relatively young and very popular, but they are only sold locally in Japan. For sale, you will never find blue label and black label direct stores anywhere else in the world. ?In addition, the black label only has men's clothing, while the blue label mostly has women's clothing and very few men's clothing. Black label and blue label are much cheaper than Burberry? London and Burberry? Prorsum.

Edit this section for classics: British veteran BURBERRY? LONDON blue label handkerchief, classic style, elegant and timeless. It has become a fashion trend with its classic and unique patterns and world-class quality. The texture of 100 pure cotton is quite delicate and comfortable, and it has the characteristics of not fading, not deforming, and maintaining luster after washing. And it can be used for multiple purposes. It can be used as a handkerchief, square scarf, headscarf, hair accessory, scarf, etc. It can also be tied on a bag. In short, it is a versatile item worth owning, showing its elegant nature! Burberry is An established British clothing brand. In 1835, Thomas Burberry designed a waterproof coat and called it "Gabiding". It was named "Burberry" because of Edward VII's habitual command "Give me Burberry". The famous magazine "Men's Wear" summarized the performance characteristics of Burberry clothing well: "Burberry clothing can best withstand cold wind, hot wind, rain, and storms, and can form a good human body environment in cold climates. Early hunting and fishing clothing must It must have an ideal weatherproof effect, be able to withstand considerable wind and rain, and at the same time have good breathability. Burberry clothing meets this requirement and provides excellent wearing performance. After the invention of the automobile, Burberry immediately launched men's clothing for driving. Women's clothing, whether it is an open car or a closed car, Burberry can adjust itself to suit different people's tastes and styles. In fact, meeting customers' "taste and style requirements" is the source of Burberry's design. The traditional "Burberry plaid" and "New House pattern" are registered and protected by the British Trademark Office. They have been widely used in Burberry designs and a series of accessories with the trademark Prorsum Horse. , bags, cosmetics and watches made in Switzerland are also typical Burberry style features.

Edit this paragraph BURBERRY Perfume The British fashion classic brand Burberry launched a new women's perfume in early 2004 - "Burberry?" "Brit", with the latest rectangular bottle shape printed with the most popular grid lines, the simple design fully expresses Burberry's style and continues the century-old history; as expressed by Brit

(British) The British spirit, but the fragrance is not rigid, full of lively atmosphere, as natural and innocent as a young girl.

It wears a plaid totem that symbolizes British style, giving Burberry Brit a bit of pretty nobility in its youthful atmosphere! This perfume caters to the sweet floral and fruity scents that are most popular in Asia. The design of the bottle continues the brand spirit. The long and ergonomic bottle is matched with simple white lines, set off against the soft color of light peach, and is fresh and soft. , simple and elegant temperament, revealing the dual character of girls who can be playful and elegant. The top notes of the fragrance are a pleasant burst of lime, iced pear and nuts, making people forget what spring looks like. The sweet and warm middle and aftertaste of marzipan, peony, vanilla and amber make people start to learn to be narcissistic and forget the existence of air! The simple and appropriate taste will make you shine more dazzlingly in the sun. ?Fragrance: Fresh floral and fruity fragrance Top notes: Italian lime, iced pear, green almond Middle notes: Sweet marzipan, white peony Bottom notes: Vanilla, tonka beans, amber, mahogany

Edit this paragraph Burberry Day Burberry is pleased to announce that Thursday, May 28, has officially been designated as Burberry Day in New York City. In order to thank and praise Burberry for its continuous investment in New York City and its determination to develop the local and American markets, New York City Mayor Bloomberg specially announced that May 28th will be designated as Burberry Day. That day also marked the opening of the Burberry U.S. headquarters at 444 Madison Avenue and the lighting up of the Burberry logo over Manhattan; the 444 building is one of only six heritage-level buildings on Madison Avenue in New York that can erect neon lights. One of the buildings. The 50-foot-long Burberry logo will light up the skyline of the classic metropolis Manhattan for the first time this Thursday night. Burberry CEO Angela Ahrendts will host a grand celebration together with the brand's creative director Christopher Bailey, and meet more than 300 people. Guests shared this special moment. The new Burberry U.S. headquarters at 444 Madison Avenue covers an area of ??68,000 square feet and opened in April 2009. The design is in line with the 160,000 square feet global headquarters in London. . Both headquarters were designed by the brand's creative director, Christopher Bailey, and embody the British cultural values ????symbolized by Burberry. They are equipped with stylish modern offices and state-of-the-art showrooms. To celebrate Burberry Day, customers will shop at the Burberry New York stores on 57th Street and Spring Street in Soho. Burberry will donate 20% of the proceeds to the Burberry Fund. The Burberry Foundation is committed to using global resources to help young people realize their dreams and realize their potential through creativity. The fund invests in a number of charitable organizations in major cities where Burberry employees live and work, and arranges employees to participate in voluntary work and work on-site for the partner charities of the Burberry fund. Burberry currently has two stores in Manhattan. The group announced today that it plans to open two new stores covering an area of ??1,600 square feet on both sides of its new US headquarters at 444 Madison Avenue. It is expected to open at the end of October this year. , by then the total number of Burberry stores in Manhattan will increase to four.

How to identify Today, Burberry, a typical traditional British style brand, has become a household name in the world. It is like a warrior in armor, protecting the clothing culture of the United Kingdom of Great Britain. Starting from the basic appearance, the types of counterfeit products currently on the market are roughly divided into two types: low-end and high-end. The low-end counterfeit products are of poor quality and are easy to spot at a glance. The spelling of Burberry is often wrong, but the high-end products It is difficult to detect. Here I will teach you some basic identification methods. 1. All Burberry products have wash labels and hang tags, which will have the original model number on them. The model numbers on the wash labels will match the models on the hang tags.

2. The models of all bags start with ZA-…, wallets start with ZB…, and clothes start with FA…? So when you want to buy, don’t forget to pay attention to the number on the wash label. Because counterfeit goods do not customize separate washing labels for these products, they usually use the same label as the clothes, and use the same label. 3. Don’t believe what the store says about jumping off the building auction, because Burberry products on the market are very popular, and the products have second-hand value, so you must be suspicious of products that are much lower than the market price, because there are many Once the goods are sold by the merchant, they cannot be returned or exchanged. Even if you find out that you bought a fake one, he will say that you exchanged it with him for a fake one on purpose. So there is no way to appeal. 4. The clarity of the washed labels and hangtags. Usually the washed labels and hangtags of counterfeit products will be blurry. 5. There is absolutely no so-called "leaked product" for Burberry products. I often hear customers say that some stores say that their Burberry products are leaked products with cut labels. In fact, this is not true. Ninety-nine percent of them are. Fake. There are not many actual cut labels, and they are all snapped up by factory employees first. 6. In addition to the above methods, the most fundamental way is to find a reputable and responsible merchant, and don't be too greedy for small gains. It is good to buy cheap, but the gain outweighs the loss if you buy fake ones.

Edit related comments in this paragraph BURBERRY has become another synonym for windbreaker. Today, BURBERRY is increasing its coveted appeal by continuously improving its design and innovative graphics, perfectly combining its classic sensibility with today's contemporary nature, injecting quality into fashion, and becoming an eternal brand!

Edit this paragraph Burberry perfume series 1981?-?Burberrys?for?Men?Burberry 1981 perfume

1992?-?Burberry?for?Men1995?-?Burberry?for?Men1995?-?Burberry? for?Women1997?-?Weekend?for?Men1997?-?Weekend?for?Women2000?-?Touch?for?Men2000?-?Touch?for?Women2002?-?Baby?Touch2003?-?Brit2003?-?Tender? Touch2004?-?Brit?Red2004?-?Brit?for?Men2005?-?Brit?Gold2006?-?Burberry?London2006?-?Burberry?London?for?Men2007?-?Brit?Sheer2007?-?Burberry?Summer? for?Men2007?-?Burberry?Summer?for?Women2008?-?Burberry?London?for?Men?Special?Edition2008?-?Burberry?London?for?Women?Special?Edition2008?-?Burberry?the?Beat