To put it simply, it is commercial hype.
Commerciality and competitiveness are the two cores of the NBA. The two complement each other.
In essence, basketball stars are products of the NBA, and their competitive characteristics are the core competitiveness of this product.
From a competitive perspective, there are only two points to measure the ability of a basketball star (the quality of the product): one is victory (court dominance); the other is the spiritual influence displayed in the pursuit of victory.
Therefore, judging from NBA products over the years, the external images displayed by Jordan, Magic, Russell, Bird, O'Neal, Duncan, Kobe... and others are the best of both, becoming The so-called "super giant". Iverson, Tracy McGrady, Malone, Barkley, Ewing and others will be slightly inferior in status due to their inability to win, but their own competitive spirit and personal charm still have a certain degree of commercial appeal, so they have become The so-called "famous place".
Originally, the NBA followed the path of using quality to bring traffic and traffic to generate profits with the cooperation of the media. However, the advent of the Internet era has given players the possibility to bypass the NBA and the media and promote themselves. James is one of them.
Looking at two indicators of competitiveness: 1. The best result James led his team was to enter the finals, but was swept. Even if they stick together for warmth, they will lose more and win less, and there is no dominance at all. 2. "Facing difficulties and never giving up" is the basic standard of competitive sports, so some people value "one person, one city". The method James adopted to win the championship was "opportunistic and deceptive." It goes against the traditional spirit. Based on these two points, he faces so many doubts.
But James is well versed in the methods of hype in the Internet age. Controversy and questioning itself are catalysts for traffic and interest. Since James and his team couldn't give him an advantage under traditional standards, they created another evaluation system that was beneficial to him by "stealing concepts" - since victory couldn't be won, then let's talk about data; since Teamwork is despised, so replace the competitive spirit with a series of universal values ??such as "brothers, hometown, family, charity". Therefore, in this era, we avoid talking about victory, and instead focus on a large number of statistics, rankings, character, overall situation, and other things.
In fact, it is very simple to identify this trick. Where is the meaning of data without victory? How can gains obtained through opportunism be worthy of honor? If James can really suppress his opponents, why bother talking about data rankings every day? If he can also lead the team to win the championship, why bother showing off his feelings about "brother" and "hometown"?
James and his team are nothing more than using the convenience of the Internet to harvest fans, rather than harvesting fans who are more difficult to satisfy. The simplest example, in James' eyes, the NBA only has James and nothing else. They don't need to understand the spirit of basketball or anything else, and they don't want to care.
This method is not clever, but it has become popular in the past ten years. There are two reasons behind this: First, many young people in the Internet era have been surrounded by information and have lost their ability to rational analysis and independent thinking. The fanaticism of chasing stars can make them abandon any rational analysis. Second, fans and fans are both traffic for business alliances. The cost of cultivating fans is even higher. In this era, the profit stimulation brought by fan competition has completely succumbed to the league and the media. Therefore, the media and alliances have begun to devote themselves to creating various irrational debates to maximize interests.
However, irrational fanaticism will eventually fade over time. Based on rational judgment and questioning, sooner or later these smoke of quick success will be blown away.
That’s why James boasts about being the “first man” while working hard to win championships as a team. Because they know how illusory and unfounded the so-called data lists and MVP lists are.
The alliance is also suffering the consequences of its eagerness for quick success.
The group-building culture broke the original balance between commercial and competitive aspects. The ethos has been corrupted, the tradition has been destroyed, and the potential has been stifled. The quality of the products of all players, including James, is declining; the quality and appeal of all games are declining! (This is where Xiao Hua loses strategically to Stern)
In the end, the phenomenon mentioned in the question will appear. The essence of the so-called "comparison chart" is that the media, the league, and the James team all want to borrow "Jordan", the NBA's largest IP, to continue the popularity and make profits. It is through this kind of saliva-like comparison that I can tell these fans who are still willing to pay for the illusion that what you see is not a product with declining quality, but a product that can be compared with the best in history.
As for Magic, Kareem Abdul-Jabbar, Russell, Bird, Duncan, O'Neal, Kobe...these truly quality products, no matter how outstanding they are, can only serve as foils for this topic.
Finally, I just want to tell a few facts to the many fans who believe in this: Jordan retired in 1995, the September 11 incident in 2000, and the negative impact of the epidemic on the U.S. economy and public confidence in 2020. The league uses the image of "Jordan" to solve problems.
As for James, the "second person", even if he does not retire, all he can do is pursue his own personal interests, and cannot solve any problems with his own influence!
The fact is that this year’s NBA ratings have dropped by nearly 70%. But James has not reversed this decline. He, the league and the media are still relying on "Jordan" to build rankings.
It’s just for publicity, to increase topics, and to increase attention.
The NBA is a very successful sports league, and it is also a league that is best at building momentum and stars. The comparison between stars is itself part of the sports culture.
No contrast, no effect, no contrast, no harm!
How great James will be. He has not retired yet and can play for a few more years. It may be too early, but there is one thing. In the minds of ten basketball fans, I'm afraid at least nine and a half people think that no matter how great he is, he will never surpass Jordan! The remaining half still doesn't understand football. Even if James wins a championship every year in the future, he will have more championships than Jordan! He can't surpass Jordan!
Yes, it is so absolute!
From his understanding and mastery of basketball skills, to his leadership and control ability on the court, Jordan's influence on the sport cannot be surpassed. Regardless of Jordan's extremely strong heart and determination to always win, regardless of the fact that Jordan only stayed with the Bulls all his life, single-handedly broke out of the siege of the Pistons and reached the top in one fell swoop, defeating all the players of his generation. The unrivaled variety of extremely beautiful shooting movements are enough to make all basketball players sigh. Jordan's action is not a standard shot, but a standard shot.
Jordan's basketball moves are ever-changing and highly imaginative. I've heard this saying. A basketball player once said that Jordan's various shooting moves are moves that basketball players dream about but can never do. Only Jordan can complete them easily and freely, and you don't know what he will do next. What the action will be.
Kobe is the person closest to Jordan. Unfortunately, although Kobe's innate conditions are amazing, they cannot reach the height of Jordan and are restricted by his innate conditions. For example, Kobe's flexibility is very good, but he is slightly inferior to Jordan in terms of muscle strength and movement texture. Kobe and Jordan are the same height, but they don't have huge hands like Jordan! Kobe can perform moves that are similar to Jordan's, but it always feels a little bit worse!
Data can illustrate a player's achievements, but a person's achievements cannot be entirely determined by data. James' statistics can surpass Jordan's, but if his achievements and influence can surpass Jordan's, I can only "haha"!
Just post the comparison chart and let’s take a look.
But after reading the supplementary explanation below, I discovered that this turned out to be a vicious porcelain incident.
I should have answered this question clearly. Since it has no effect, let me elaborate again.
When Jordan wanted to retire due to the gambling incident in the 1992-1993 season, the media did not want him to leave, but it was precisely the media bosses who made the matter a big deal.
Ever since President Richard Nixon was forced to abdicate by these men during the Watergate Incident, these men have been at the peak of their glory. Every day, they regard themselves as the guardians of America’s “rule by the people, democracy for the people,” and now If Jordan, the little basketball player, puts his career at risk, of course they will look down upon him. But they also had their own difficulties. At that time, watching the NBA was watching Jordan, and watching Jordan was watching the NBA. Without Jordan, it would mean that the big shining chicken leg in the bowl of NBA rice bowl is gone.
"Is the rice bowl delicious?"
"It's delicious!"
"Why is it delicious?"
"Because There are big chicken legs!”
Is the rice delicious without the big chicken legs? Of course it’s not delicious, and maybe you can add a few spoonfuls of chicken soup to the rice, but no matter what, it’s not as direct as the obvious temptation of chicken legs.
Of course, the media knows that the consequences of completely offending Jordan will be that their jobs will most likely be unstable, but their usual strong style makes them embarrassed to give in directly. So they began to find various excuses to seduce Jordan.
So in various interviews, the words that the media said most to inspire Jordan were: "Mike, you are the second player besides Wilt to score 20,000 points in XXX games. ”
“Mike, if you play XX games, you will reach 30,000 points. If you play for XX years, you may even surpass Kareem Abdul-Jabbar’s achievement and become the historical scoring leader.”
The 10th scoring champion, it won't be too difficult to have the all-time scoring champion, if he wants to pursue it. But Jordan publicly stated that he had no interest in this. Regarding these statistics that the media considered to be standard for a historical player, Jordan's reply was very direct: "Spare me, I don't want to retire by then."
It's like when I was in high school. , a teacher told Zhang San, who had always ranked first in the grade from the first year of high school to the third year of high school: If you stay in two more grades, you will break the total score record in school history held by Li Si.
The fact is that Li Si passed the "eight years of the Anti-Japanese War" before he was admitted to a junior college from this school.
The same example is in badminton:
During the Lin and Li era, Lee Chong Wei's world ranking was ranked first in the world almost every year; Lin Dan has always been in the top ten. But Dato is recognized as a tragic figure in the history of badminton, and Lin Dan is almost recognized as the number one figure in the history of world badminton. Why?
Although Dato is ranked number one in the world and his skills are universally recognized, over the years, Dato has never won a world championship. He has only won three Olympic Games runner-ups and four World Championship runner-ups. Seven World Championship runners-up. Jordan's ranking is not always as good as Dato's, but he is a two-time Olympic gold medalist and a five-time World Championship winner.
Datuk has more singles championships than Lin Dan, but can we say that Datuk has surpassed Lin Dan or is close to Lin Dan?
Someone threw away an unwanted side chair and replaced it with a soft sofa. When another person picked it up, he was overjoyed: "I have a side chair, but you don't!"
Suggestions Total points and salary should not be brought up against Jordan. On these two issues, Jordan made it clear that he was not interested. It is recorded in Jordan's biography.
It’s always unseemly to pick up things that others have thrown away and use them as treasures to show off your wealth, right?
The history of the basketball world is colorful and starry. Each era has its own charm, each era has its own notes, and each era also has its own basketball superstars, and Jordan is basketball. The God of the world, James is the closest person to God in the league today.
Michael Jordan, nicknamed "Flying Man", averaged 30.1 points per game in his career, 10 scoring champions, 6 championships (2 three consecutive championships), 5 regular season MVPs, and 6 overall championships. Finals MVP, 3-time NBA All-Star MVP, 10-time NBA All-NBA First Team, 1-time NBA Defensive Player of the Year, 9-time NBA All-Defensive First Team, 3-time steal leader, 2-time NBA All-Star Slam Dunk Contest champion, 2 Olympic gold medals...heavy statistics are not enough to explain his greatness. Saving Nike from the fire, promoting the NBA to the world, and boosting the US economy can create his legend.
LeBron James, nicknamed "Little Emperor", has career averages of 27.1 points, 7.4 rebounds, 7.4 assists, 4 championships, 4 regular season MVPs, 4 Finals MVPs, 1 10 times scoring champion, 1 assist champion, 1 Rookie of the Year, 3 NBA All-Star MVPs, 13 All-NBA first teams, 5 All-Defensive first teams, 2 Olympic gold medals...and these records do not stop, he He is overcoming obstacles and breaking more historical records in the NBA. He is slowly heading towards the throne of the best in history.
The topic of the best in history has never stopped, but this topic has never been around the basketball god Michael Jordan, and neither can the current LeBron James. Maybe in the next two years, LeBron James will win consecutive NBA championships, win more personal honors, create his own Lakers dynasty, and maybe compete with the God of Basketball. Dreams still have to be there, what if they come true? ?
If data can reflect everything, then Kareem Abdul-Jabbar should not be controversial as the number one player in history. Duncan will definitely not be the number one power forward in history, and Magic will not be the number one point guard in history.
Data does explain some problems, but not all. James' comprehensive and efficient data really proves his super ability and extraordinary talent. A team with James is guaranteed to reach the conference finals.
But when it comes to the real bayonet and strong dialogue, there are some problems that the data cannot reflect. For example, the ability to turn the tide at critical moments and hold up a building before it collapses. Jordan never disappoints in times like this. At least 10 of Jordan's 50 best goals were buzzer-beaters, and these were just the key shots he made in key games. This is why Jordan won 6 out of 6 games in the finals, while James won 3 out of 7 (the two championships in 2013 and 2016 are still the points of James’ daily complaints).
The reason why Jordan is called the God of Basketball is because of his unparalleled personal ability. His mid-range shooting, post-ups, and incredible finishing abilities are all unmatched by current players. James' finishing ability is also superb, but his shooting, especially mid-range shooting, is still far behind. In terms of back-up play, James is more likely to support rather than attack.
Speaking of supporting the offense, this is James' strength. In terms of assists, James has always been the leader among the strikers. But the leader is also very good in this regard. Seven consecutive triple-doubles are probably an unprecedented statistic. Defending Jordan will most likely lead to a double-team, and Joe will give the ball to his teammates. Cole's goal to kill the Jazz was just such an opportunity.
There is also the competitive spirit. Jordan's paranoia and revenge are almost pathological. James also has a strong competitive spirit. He scored 25 points in a row in the 2007 Eastern Conference Finals, defeated the Magic in 2009, and scored 45-15-5 against the Celtics in 2012. These are all critical moments where a champion's heart comes into play. There is still a gap compared to Jordan.
The last point to talk about is physical strength. There is no doubt about James' physical talent, but there are still times when his physical strength is exhausted. For example, he cramped twice in the first game of the 2014 Finals, cramped in the third game of last year's Finals, etc. These are all manifestations of physical decline. Jordan has almost no physical problems. Jordan scored 38 points and hit the winning three-pointer in the flu battle that year, which is the best proof.
As a business alliance, of course the main purpose is to make money. Then you need flow to keep it hot. Wouldn't this kind of comparison be able to maintain popularity for a long time?
It doesn’t make much sense to compare this. If you like that star’s style, just like it yourself. Why bother arguing with others on the Internet? Are there any benefits? Not really! You can't change some people's opinions, so just watch the game. Isn't watching the game video more interesting than discussing this?
After James led the Lakers to win the championship in the 2020 season, major media began to discuss whether James had surpassed Jordan to become the first person in NBA history, which rekindled people's heated discussion about the best in history, and also It ignited James' pursuit of Goat. The following is a comparison of the career data of Jordan and James, which will give a comprehensive analysis.
Michael Jordan: Jordan scored 32,292 points in the regular season (fifth in history), 6,672 rebounds and 5,633 assists. His career averages are 30.1 points, 6.2 rebounds, 5.3 assists and 2.3 steals per game.
Jordan scored 5,987 points in the playoffs (second in history), 1,152 rebounds, and 847 assists.
NBA career: 6 finals, 6 championships, 6 FMVPs, 5 regular season MVPs, 10 scoring champions, 3 steal champions, 3 All-Star MVPs, 14 All-Star lineups, 10 All-NBA teams, 1 time Best Second Team 1 time, Best Defensive Player 9 times, 25 times Best First Defense, 16 times Best Player of the Week, and 16 times Best Player of the Month.
LeBron James: 34,241 points in the regular season (third in history), 9,405 rebounds and 9,346 assists (eighth in history), regular season averages of 27.2 points, 7.4 assists, 7.4 rebounds, and 1.6 steals
James scored 7,491 points in the playoffs (first in history), 2,348 rebounds (sixth in history), 1,871 assists (second in history), and 445 steals (first in history).
10 career finals, 4 championships, 4 FMVPs, 4 regular season MVPs, 1 scoring champion, 1 assist champion, 3 All-Star MVPs, 16 All-Star lineups, 13 All-NBA teams, 2 All-NBA selections All-NBA Second Team, 1 time on the All-Third Team, 5 times on the All-Defensive First Team, 1 time on the All-Defensive Second Team, 64 times on the Best of the Week, 40 times on the Best of the Month, and other honors.
Comparing the data of the two, it can be said that it is a fight between gods, each with its own merits. LeBron James currently leads in All-Star appearances and NBA All-NBA lineups, while Michael Jordan leads in championships, FMVPs, MVPs, scoring titles, and NBA All-Defensive lineups. They are all top-level data at the historical level. And because James has continuously caught up with Michael Jordan in various statistics in the regular season and playoffs, especially because James has won three FMVPs with three different teams, more and more people have begun to discuss that James has already done everything. Beyond Jordan. I think that although James has begun to have an impact on the solid historical status of the God of Basketball, the reason why he has such a huge dispute with Jordan on whether to become the first person in history is because James currently only has four championships and four championships. Finals MVP, maybe in the next few seasons, James will win at least one or two championships and FMVP (if the Lakers can win three consecutive championships), and it is well-deserved that he will be the first person in history. .
I squinted with my eyes.
Jordan is always in one position, with two empty positions below. Everyone else is fighting for fourth gear and potentially climbing into third.
It’s not like there aren’t two who have scored more points than Jordan in his career, three consecutive championships and ten scoring titles. If you have achieved these hard honors and compared with Jordan, if you can’t even reach the hard honors, don’t compare.
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Jordan and James are both historical representatives. Jordan is a representative who combines talent, skills, spirit, and graceful movements, so it is human nature to be praised as the number one; James is the explosive power of the active God of War. Wei Wei is the first person in the league. There is no need for them to compete. They are in different fields and cannot be compared. As for their contribution to the league, Jordan has the upper hand. After all, promoting the market is much more difficult than playing in the market.
Another thing is that Jordan has retired for many years and is easily forgotten. After all, what you see is the most real and what you cannot see is false. Therefore, James has a greater advantage over Jordan in this regard
It is best not to compare historical figures with current figures, because there is no real duel with real swords and guns, and you cannot tell who is stronger. Random imagination is just a business to attract public attention. I hope that fans will take happiness and health as their fundamentals and not attack their own countrymen for a certain star. They cannot give you a warm home
and they cannot give us a peaceful life.