It is a brand of Qihao Group: Woodpecker, a story from the virgin forest, a world-famous clothing brand, founded by the Mondelli family in 1932 in Rome, Italy, the world's fashion capital, with a long history Historical origins and profound European cultural heritage. Woodpecker is known as the "forest doctor", and the connotation of the Woodpecker brand is "returning to nature and caring for life". With its concept of "nature, affinity and culture", its "graceful, noble and elegant" personality, unique design and fashionable style, Woodpecker Clothing has won the respect and trust of high-end people all over the world.

As early as 1989, Qihao Group was approved to register the "TUCANO" trademark on clothing products in the 53rd category of goods/services. In 1993, Qihao Group was approved by the National Trademark Office to register the Chinese "Woodpecker" on the 25th category of clothing products. At the same time, it registered the trademark "Woodpecker" on the 25th category of clothing. Subsequently, the Chinese and graphic trademarks of "Woodpecker" were registered in the Class 18 leather goods were approved to be registered by the National Trademark Office. Prior to this, Qihao (Group) Co., Ltd. also registered the "Woodpecker" series of trademarks in dozens of countries and regions including the United Kingdom, France, Malaysia, Italy, Singapore, Hong Kong, Macau, and Taiwan, thus becoming the "Woodpecker" brand. ” series of trademarks are registered trademark holders in the above-mentioned countries and regions. After years of operation, the Woodpecker brand has gained deep popularity among the people, especially the Chinese trademark "Woodpecker" enjoys a high reputation.

In 2005, the woodpecker Chinese characters, graphics, letters and their combined trademarks were judicially recognized as well-known trademarks in China.