question 2: what is the design orientation? What is the design orientation? What is your favorite style?
Design for you around this orientation.
Details can be found in Baidu Huayu Decoration.
Question 3: How to write the interior design orientation? 1. Understand the general situation of the surrounding environment. 2. What are the hobbies and habits of the owners? 3. The economic situation of the owners. Confirm the location at 3 o'clock. There are many ways. . . . . . . . . . . The above is my personal opinion
Question 4: How to define the positioning of ui design in an enterprise? There are only two kinds of users, process-oriented end user and result-oriented end user.
1. The typical example of process-oriented users is the video game family, whose ultimate goal is the impact and enjoyment of sight and hearing, but the final result of the game becomes less important. This kind of design is very picky about the requirements of vision and creativity, and most designers have profound artistic skills. However, compared with the result-oriented user design, its market and audience are much smaller.
2. Results-oriented users don't care what way to complete the task, but the task must be completed in the shortest time, in the most concise way and with the most accurate calculation results.
These users are usually the audience of industrialized software, and their working environment is mainly large enterprises. The final calculation result of software is of great significance to the operation and management of enterprises, and a slight deviation may cause great losses to enterprises. For the product designers of this kind of users, most of the time there may be a great change in the definition of UI, which also affects my design style.
question 5: what is the design orientation of packaging? What is positioning design, packaging design positioning
Positioning design is an important part of packaging design theory.
positioning, packaging design positioning, as the name implies, is to determine their own position. Design orientation is mainly a method to solve the design idea, which emphasizes that packaging design should be considered from the perspective of sales, and accurate information should be transmitted to consumers to give them a unique impression. The quality of positioning directly affects the sales of goods.
traditional packaging design mainly emphasizes the function of packaging to protect and beautify goods. With the development of market economy, the function of packaging design has changed fundamentally with the fierce competition in the market. The traditional packaging design concept has been impacted, and the positioning design theory has formed the main characteristics of modern packaging design.
without competition, there is no need for packaging design positioning. The fiercer the competition, the more it is necessary to create a positioning image beyond similar products. It can be said that whether the positioning is appropriate has become a key factor in whether the information can be accurately transmitted to consumers. The knowledge of food packaging has often mentioned that both product modeling, product packaging, advertising and other designs involve positioning issues. Therefore, we must understand the positioning idea and master the basic elements of positioning design.
second, the three basic factors of positioning design
positioning design divides the information that needs to be transmitted into three basic factors:
first, brand positioning, also known as trademark positioning and manufacturer positioning. Trademark positioning focuses on the expression of product brand information and brand image. Trademark and brand are the guarantee of product quality, and brand positioning is very important for the packaging design of new products and well-known products.
the second is product positioning. It marks what it sells on the picture of the packaging and decoration, so that the buyer can quickly identify what kind of goods it is, what characteristics it has, and whether it is a cheap popular commodity or an expensive high-end commodity.
the third is consumer positioning. Make consumers clear at a glance who the product is for and to whom it is sold.
1. brand positioning, packaging design positioning
the meaning of brand positioning is to show consumers "who I am" and "what enterprise I represent". A trademark (brand) is protected by law after it is registered. At present, brand positioning is of great significance in promoting sales under the situation that the mass consumer psychology values famous brands.
brand positioning requires that the packaging screen mainly highlights the logo of the goods. When positioning with a trademark, color, graphics and words should be considered together.
(1) Color Every company has selected one or more colors used in the assembly to express the image of the trademark, which becomes the "image color" of the enterprise products, so as to make consumers easy to recognize and remember. For example, Coca-Cola Company chooses big red and white, which can give people strong visual impact; Qingdao Xiyingmen Group Company chose orange red and golden yellow to show a festive atmosphere. It can be seen that these specific colors have formed the impression of brand color in people's minds.
(2) Graphics in packaging design give full play to the expressive force of main graphics, which makes consumers associate graphics with the product itself in their impressions, which is conducive to the visualization and vividness of product promotion.
(3) The font image of a character brand has become one of the main ways to highlight the brand personality because of its readability and non-repetition. In registered trademarks, there are quite a number of characters, such as the world-famous Coca-Cola, Sony, Casio and so on.
The products sold by enterprises are often closely linked to their brands. Once customers approve the products of enterprises, they actually approve the brand of this product. If consumers think of Wahaha and Robust, they think of fruit milk and pure water. When McDonald's and KFC are mentioned, they are associated with delicious fast food. This is an example of successful brand positioning. Brand positioning is mainly used in the packaging design of well-known corporate brands. Brand name is not only an identifying symbol, but also helpful to market positioning, enabling it to strengthen its positioning, participate in competition and form a lasting market advantage.
brand positioning includes target consumer positioning, defining the scope of brand use positioning, brand positioning by celebrity endorsement, on-site physical brand positioning and other ways.
2. product positioning
the purpose of product-oriented packaging design is to enable consumers to quickly understand the characteristics, attributes, uses, usage and grades of the product through the outer packaging.
In packaging design with product positioning, the key to packaging design positioning is to highlight the product image on the main display surface of the packaging container, and generally photography (realistic or figurative) and hand-drawing (fitting) are used ..... > >
question 6: how to write the course design and course orientation of elective courses
I can do this, and I can
send you a model essay for reference.
If you want the framework of this manuscript, I can help you organize it online. Open
Question 7: How to write the design description of logo? LOGO is the symbol of a product, which conveys the connotation of the product, corporate culture and corporate philosophy. LOGO description should be consistent with some characteristics of the basic product.
shuosi logo designer is a professional logo making software. With a simple click, you can create professional logos,
banners, buttons, titles, icons and signatures for websites, blogs and emails.
in order to create logo works better, many well-designed templates and rich resources are provided.
question 8: how to write the logo design description? First, design orientation
1. Visual effect; Science and technology, environmental protection, pursuit, stability and image.
2. Design vocabulary: science and technology, internationalization, graphic culture and decoration.
Second, the design theme
High-tech, green and natural
First, write your ideas, such as using Chinese characters or English letters, images and so on.
finally, summarize the general idea of the logo.
Let's analyze the design of Li Ning's new logo first.
The new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original Li Ning cross action and interprets sports values with herringbone. The person in charge of the brand of Li Ning Company explained that everyone is encouraged to express themselves and realize themselves through sports. The new logo lines are cleaner, the profile is tougher, and it is more dynamic and powerful.
logo design principles
1. Excellent creativity
2. Wash and practice the shape, with outstanding personality
Focus on the shape and emphasize the shape, which plays an irreplaceable role in logo design. Concise and concise graphics can highlight its simple visual personality under the impact of complicated and numerous information, strengthen the visual effect of graphics, and make the logo play its unique artistic role to the maximum.
3. It is easy to identify and apply.
The key point is that it is easy for the logo to be scrutinized repeatedly, and injustice can correctly reflect the creative idea of the logo. Its concise and unique shape can leave a clear impression on the viewer, so it is easy to identify, remember and make people unforgettable. At the same time, because of its rationality and standardization, it is convenient to enlarge it to giant billboards or shrink it to business cards and envelopes.
the idea of logo design
1. pictographic idea
pictographic idea, that is, it is designed with pictographs that have been highly summarized and refined, and it has distinct image characteristics. In the idea of pictographic signs, it can be divided into representation and symbol.
a. the representational class is easy to identify because it has a distinct concrete perceptual image to reflect directly.
B. Imagery uses metaphor to express the design ideas of logo graphics and create symbolic artistic images.
second, the method of font design, which takes Latin letters and Chinese fonts as the main body of design performance. Because Latin letters have unique and varied symbolic forms, they are usually combined with only one or two letters or one Chinese character. For example, China Bank, Coca-Cola and McDonald's
ligatures are designed with words. The focus of this logo design is mainly on the design of glyphs, so designers need to use vivid and flexible word-formation forms to shape the unique personality of glyphs, so as to give people a different general visual experience. In order to strengthen personality, pictograms or abstract graphics can be used in front or in the middle of the font.
Third, the technique of geometry
In the expression technique of logo design, concrete expression has many performance advantages, but it can't express some abstract ideas and feelings, especially in the square space of logo, so it is only by means of geometric expression.
When designers create designs, they abstract the feelings that express the characteristics of the object, and then use purely rational points, lines, surfaces and bodies to form an abstract aesthetic feeling, which often has a stronger sense of modernity and symbols and has a high memory value. Geometrical signs have shortcomings that are not easily understood by people.
a. Inorganic inorganic graphics are all composed of linear shapes with directionality and strength, such as straight lines and diagonal lines. They have formal psychological characteristics such as solemnity, straightness, toughness and strength, and can give people a strong rational and calm visual feeling, which is suitable for expressing a specific design theme.
B. Compared with inorganic patterns, the linear structure of organic patterns is mainly the curve of changing multiple resources.