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What kind of brand is Burberry?

Burberry is a luxury brand with a strong British traditional style. Its multi-level product series meets the needs of consumers of different ages and genders. The company uses retail, wholesale and licensing methods. Make it famous all over the world.

Burberry was founded in 1856 and is a royal product of the British royal family. In the past few decades, Burberry mainly produced raincoats, umbrellas and scarves. Now Burberry emphasizes traditional British noble design, winning the favor of countless people and becoming an eternal brand.

In December 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, ranking 224th. In October 2019, Interbrand ranked 96th on the Top 100 Global Brands list.

Extended information:

Brand culture:

Burberry has a history of 160 years and is a famous brand with a strong British style. Synonymous with luxury, quality, innovation and timeless classics, its trench coats are world-renowned as a brand identity.

Under the creative leadership of Burberry Chief Creative Director Christopher Bailey, the brand continues to evolve with the times. While being full of modernity and advocating true self-expression, it also inherits the original values ????and the brand tradition since its founding in 1856.

Burberry’s windbreakers and perfumes are very famous in the world. Burberry has a traditional British design style, focusing on classic plaid patterns, unique fabrics, and elegance. In addition to traditional clothing, Burberry has also extended its design reach into other areas and injected classic elements into it, launching perfumes, furs, headscarves, sweaters, shoes and other related products.

Baidu Encyclopedia-Burberry