The logo and packaging graphics do not need to be related.

LOGO is just a trademark you registered. At least I don’t see any hard connection between environmental protection labels and environmental protection. Except it's green.

And the animal symbols can also be modified. For example, the text is combined into a simple cat LOGO, and the packaging pattern can be a cartoon beauty wearing cat ears. Of course, this is just an example. European and American snack logos prefer to play with these tricks. I have seen relatively few in the country.

The three squirrels and the little raccoon are just cartoon images representing this series of products.

I hope my answer can help you.