In 2005, aiwa ended the research and development of new products and announced its withdrawal from the market on May 14, 2008.

However, there was news in 2017 that Aihua will return to the market:

" People's Daily Online, Tokyo, June 20, according to the "Nihon Keizai Shimbun" report, this autumn, The "aiwa" brand, which was once famous for producing video and audio equipment, will return to the market.

This is because Sony, which owns the "aiwa" brand, has transferred the brand usage rights to a Japanese EMS. Electronic Manufacturing Services) company, which will produce Walkmans and 4K TVs in China, will be sold in Japan and abroad this fall, and the old brand will be able to shine again."

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The aiwa brand was founded in 1951 and was the first manufacturer in Japan to launch cassette radios. As its quality is recognized by Japanese consumers, its audio brand status has been consolidated in Japan for a long time. However, with the advent of audio digitalization, aiwa's performance has deteriorated.

The company was acquired by Sony in 2002. Although aiwa has launched various portable music players since then, its sales have not been as good as before. By 2005, aiwa ended the research and development of new products and announced its withdrawal from the market on May 14, 2008.

Reference: People's Daily--"aiwa" brand will return to the market