Start-ups should know:
Through trademarks, consumers can effectively remember goods, thus forming buying habits;
Through trademarks, enterprises can expand the market and start to operate brands;
Through trademarks, administrative departments can easily supervise and manage goods and services.
The evaluation value of trademarks can increase the total assets of enterprises.
The so-called trademark evaluation refers to the act of confirming, evaluating and evaluating trademarks according to specific purposes, following fair and statutory standards and regulations, and using appropriate methods to provide value scales for asset business. Trademarks evaluated by authoritative national evaluation institutions can be injected as registered capital in the form of intangible assets, and can also be directly used for investment and financing.
Start-ups should have such a strategic vision from the beginning in order to make the enterprise bigger and stronger.
Of course, trademarks can not only be used as intangible assets, but also create practical economic benefits. Trademarks can directly create profits for enterprises through transfer and authorization. The frequent appearance of high-priced trademarks in various places is the most intuitive performance of making profits through trademarks. Start-ups can also register more categories when registering trademarks according to the possible fields of products, so as to avoid the embarrassment of expanding their business but finding that there are no legal trademarks, and at the same time, they can transfer more registered trademarks and directly obtain economic benefits.
Trademark registrants enjoy the exclusive right to use trademarks, and no unit or individual may use them at will.
In fact, many start-ups didn't realize the importance of trademarks at first, and didn't realize that they should make a good trademark strategy in advance until they were infringed. However, it is difficult to count the manpower, financial resources and energy spent on trademark strategy at this time! Trademark is not only related to enterprises, but also to employees. A good trademark brand can bring employees a sense of honor, accomplishment and belonging. Driven by such emotions, employees will have a strong sense of mission and responsibility, which is conducive to the construction of corporate culture and lays a good foundation for the improvement of business level and the orderly development of enterprises.
Trademark is of great and far-reaching significance to the development of start-ups, and enterprises should do a good job in trademark strategy at the beginning of their establishment.