The Taiping Houkui registered trademark "Houteng" brand is a well-known trademark in China, a famous trademark in Anhui Province, and a famous trademark in Huangshan City. The Taiping Houkui tea produced by the company under the "Houkeng" brand is an Anhui famous brand product, an Anhui famous agricultural product, and one of the top ten famous tea brands in Anhui Province.

In March 2007, the "Houkeng" brand Taiping Houkui produced by the company was selected as one of the "National Gift Teas" and was presented by President Hu Jintao during the "Year of China" activities in Russia. Putin, the then President of Russia.

In 2009, Huangshan Hukeng Tea Co., Ltd. was authorized as a "licensed tea product manufacturer for the Shanghai World Expo", and "Houting" brand Taiping Houkui was authorized as a licensed tea for the Shanghai World Expo.

"Houting" brand Taiping Houkui has won the first prize in the 2001 "China Tea Cup" National Famous Tea Competition, the 2002 (Wuhu) International Tea Expo gold medal and the "Ten Thousand People Tasting Tea" special tea and other honors, and was successfully auctioned at a price of 70,000 yuan per 500 grams. In 2003 and 2004, it won the title of the only tea brand in the province with "31,500 consumer satisfaction brands" surveyed by 31,500 consumers; in 2003, it was rated as "Quality assured, key protection brand" by the China Foundation for Protection of Consumers. In 2003, it was selected as the designated tea at the 8th Huangshan International Tourism Festival and Anhui Culture Festival; at the 2004 China (Wuhu) International Tea Expo, it won the title of "Tea King", the highest honor of the conference, and was sold every 50 grams The high-priced auction of 61,000 was successful. In May 2009, it was successfully auctioned at a high price of 200,000 yuan for 100 grams at the 5th International Tea Expo in Jinan, Shandong, China. In May 2005, it won the title of "Special Gold Award" and "Top Ten Brands of Tea in Anhui Province" at the Huangshan Tea Shanghai Trade Fair and the First Anhui Tea Industry Expo respectively; in November, it was rated as one of China's "Three Green Projects" by the China Tea Circulation Association. "Recommended brand by the China Tea Association". In 2008, it won the "Silver Award" in the first China (Anhui) Tourism Souvenir Creativity and Packaging Design Competition. In February 2009, it was rated as "Standardized Good Behavior Enterprise"; in March, it was rated as the "Style Award" of the 2nd Huangshan Tourism Product Design Competition and Tourism Product Development Selection Competition; in April, it was rated as "2006-2007" by the Huangshan District People's Government "Annual Huangshan District Science and Technology Third Prize"; in April 2009, he won the "Taiping Houkui" certification trademark authorization letter. In June of the same year, it was awarded the "Brand Award" of China Huangshan Tea, Famous Agricultural Products and Tourism (Shanghai) Expo. In 2010, it was awarded the title of Hanzhong Xianhao Cup "Tea Service Contribution to the 60th Anniversary of New China" enterprise. At the 2010 Hong Kong International Tea Exhibition, it won the "2010 Most Popular Tea Merit Award", "Golden Bud Award", Anhui Science and Technology Research Achievement Certificate and other honorary titles. .

At present, the company is conducting standardized trial operations in accordance with the modern enterprise system, continuing to adopt the industrialized management model of "company base farmers" and taking the road of order agriculture to "develop the tea industry economy, benefit the majority of tea farmers, and promote monkey farming." "Kui culture" is the corporate purpose, "satisfying consumers and tea farmers" is the business goal, and "high-end gift tea and tourism products" is the market positioning to promote the development and upgrading of Taiping Houkui's industrialization and enhance Taiping Houkui We take Kui brand value as our own responsibility and realize the development and growth of the enterprise.