First, Li's star effect. Do you know that when you talk about Li, everyone will think of Happy Camp? Happy family? And this product endorsed by Li is called? Happy equation? When two names are linked, many people will think that they are related. And then what? Happy equation? When the poster was released, it was also written that Happy Camp launched an IP. Some franchisees would think that this is definitely a product launched by Happy Camp, and there must be a stable backer behind it. And many people will? Happy family? Affect the attraction, choose to drink this milk tea, so franchisees have to pay.
Second, the parent company ran away, but the franchisee joined here? Happy equation? When is it paid to the happiness equation? A lot of money, one is brand fee and the other is material fee. However, these franchisees soon found that the sales of these milk teas were not good, because the formula given to them could not produce delicious milk teas and could not compete with those famous milk teas at all. And found that the parent company has been silent. Finally, when defending rights, it was found that the parent company had run away, so the franchisees were cheated. Because they also paid a lot of money, and even had to pay the franchise fee in the future, under such circumstances, they couldn't get their money back, so they went to Li Weiquan.
Third, the franchise model is actually risky, because if a brand makes a brand effect. Then it will sell its own brand and related raw material formula to franchisees, so that franchisees can make money with their own brands. It's just that the quick money earned by the brand in this process can benefit quickly. However, the franchisee's money must be recovered after a period of time. If those brands run away, the franchisees will be miserable, so we must be careful when choosing the franchise model.