Building a brand requires the following conditions:

1. The trademark applied for registration must have legal components, that is, it must be text, graphics or a combination thereof, otherwise it cannot be used as a trademark;< /p>

2. The words, graphics or combinations used in the trademark should have distinctive features and be easy to identify. Distinctiveness means that it should have obvious characteristics;

3. The trademark applied for registration shall not use words or graphics prohibited by law;

4. The trademark applied for registration shall not Identical or similar to a registered trademark that has been canceled or canceled for less than one year. However, if you apply for registration of a trademark that is identical or similar to a registered trademark that has been canceled due to cessation of use for three consecutive years on the same or similar goods, you are not subject to this condition;

5. Application for registration The trademark shall not be identical or similar to the trademark that has been registered or preliminarily approved by others for the same or similar goods or services.

Legal basis: Article 14 of the "Regulations on the Implementation of the Trademark Law of the People's Republic of China"

When applying for trademark registration, the applicant shall submit his or her identity document. The name of the trademark registration applicant shall be consistent with the supporting documents submitted. The provisions of the preceding paragraph regarding the applicant's submission of identity documents shall apply to other trademark matters such as changes, transfers, renewals, objections, and cancellations submitted to the Trademark Office.

What materials are needed to register a trademark?

1. 1 copy of "Trademark Registration Application" and 1 copy of trademark pattern;

2. Combining colors or If applying for trademark registration with a colored pattern, the colored pattern should be submitted, and a black and white draft should be submitted;

3. If the color is not specified, the black and white pattern should be submitted.