The problem with the deleted Amazon detail page may be due to incorrect information added, product infringement, or tampering with the detail page. 1. Adding wrong information: The main reason for this situation is that you added wrong product information to the details page. 2. Product infringement: If your product has copyright infringement, stolen images, brand and trademark infringement, etc., it will also cause the details page to be removed. 3. Detail page tampering: For example, in order to gain more exposure and traffic for your product, you tamper with the title, picture, description and other information of the details page. Once discovered by the platform, the details page will also be deleted.
1. What’s the problem with the Amazon details page being deleted?
1. Adding wrong information
The main reason for this situation is because you Wrong product information was added to the details page. The illegal information includes the following points:
(1) Price;
(2) Availability;
(3) Conditions;
(4) Promotions/discounts;
(5) Optional logistics discount information such as free shipping.
2. Product infringement
If your product has copyright infringement, stolen images, brand and trademark infringement, etc., the details page will also be removed.
So before you put a product on the shelves, you should find out whether your product has a similar brand. Do not put it on the shelves without brand authorization, or register a brand yourself and carry out brand filing, which will be more secure.
For product pictures, you must take them yourself. When using pictures provided by suppliers, you must also check whether there are original pictures, so as to avoid complaints about stolen pictures and you can appeal.
3. Detailed page tampering
For example, in order to get more exposure and traffic for your product, you tamper with the title, picture, description and other information of the detailed page. Once discovered by the platform, , will also cause the details page to be deleted.
So your details page must be described according to the product, so that it can really bring more exposure, clicks and conversions, which is a very important point.
2. What are the types of Amazon stores?
1. Amazon distribution type
Distribution type sellers upload products in large quantities on the Amazon platform. A store is like a supermarket, with all types of products available. This method of selling goods is simple to operate, requires little investment, and can increase sales output in a short period of time. It is very suitable for novice sellers.
However, there are also some problems with the distribution-type selling method.
First, the store products are messy and have no fixed style, making it impossible to cultivate a loyal customer base.
The second is the heavy workload and the need for ERP software assistance.
Third, product orders are limited, and it is rare to be able to produce more than 50 orders per day.
Distributing goods requires making a full-year plan and conducting platform analysis and market analysis. When selecting products, you should choose products with good quality, moderate price, and low market competition. It is best for products to be sold in combination.
Since sellers need to collect other people’s product information with one click when distributing goods in large quantities, infringement issues are prone to occur. Therefore, sellers must adjust and modify the corresponding product information when distributing goods to prevent products from being removed from the shelves or stores being closed due to infringement issues.
Distribution-type sales rely heavily on the supply chain. Sellers must refine the management of each supplier, be able to track and trace the products of each factory, and reasonably control the production and stocking of each manufacturer. cycle, it is necessary to control all aspects of supplier production and operation information.
2. Amazon boutique type
Boutique sellers select products in a targeted manner and stock up on goods in advance. The products sold in this type of store are generally in one category. For example, a store sells shoes or shoe-related products.
The boutique model focuses on products and requires relatively large capital in the early stage, but once it is done, it can create highly popular and popular products, which is very suitable for manufacturers with stable supply.
Being a high-quality seller requires refined operations.
First of all, product selection is more careful than that of distribution-type sellers, and multiple considerations must be made, including consumer preferences, market demand, supply chain resources, market potential and other factors.
Secondly, carefully create product listings. Product titles, product descriptions, product pictures, etc. must be carefully designed, and every detail must be done well. At the same time, we must also prevent being sold.
Then we must pay attention to marketing and promotion. We can carry out on-site promotion, place advertisements to obtain traffic, and also carry out off-site promotion when necessary.
3. Amazon's fine store type
The fine store type is actually a neutral version of the distribution type and the boutique type. It also requires sellers to upload products in large quantities, but the uploaded products are all in the same category. It can be said to be the mini version of the distribution model and the plus version of the premium model.
Specialized sellers need to sell goods in one category, so they need to be familiar with the category and select as many distinctive products as possible. Sellers can test by uploading products in different categories and select product categories that are more marketable.
In addition, the product images should be simply processed to maintain a fast launch speed.