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Company Profile of Guangdong Dongjian Automotive Supplies Manufacturing Co., Ltd.

(Sino-foreign joint venture) Guangdong Dongjian Auto Supplies Manufacturing Co., Ltd. (formerly Dongjian Auto Supplies Factory, Lecong Town, Shunde City) was established in 1994 and is located in Lecong Town, Shunde District, Foshan City, which is an industrially developed country. The company currently has two major production bases with a total factory area of ??more than 90,000 square meters and more than 3,000 employees, including more than 100 professional engineers and designers, specializing in the research and development and manufacturing of automotive exterior parts. At the end of 2007, the new factory of Dongjian Automotive Supplies Manufacturing Co., Ltd., which invested more than 100 million yuan, officially started operations, with an annual output of 3 million pieces/set.

After eighteen years of professional market expansion and operation, Dongjian Company has become China's largest automobile exterior parts manufacturer and one of the largest export bases for China's automobile exterior parts. The company's brand "WINBO" has become a famous trademark in Guangdong Province, and there are other brands such as "STEELCRAFT"; it enjoys the reputation of "automobile exterior decoration expert". The company's products include: anti-collision bars, foot pedals, luggage racks, suitcases, spare tire covers, tail ladders, fenders (glue), trailer hooks, spotlight holders and It is used in car wheel arches, door side pedals, exhaust pipe tail covers, engine lower guards, gear lock brackets, door trims and other series.

As a United Nations registered supplier, Dongjian Company is the first manufacturer in China's automotive exterior manufacturing industry to pass the joint quality standard QS-9000 (ISO9002) of the three major American automobile companies, and has become a national high-tech company. Enterprise, Foshan Intellectual Property Demonstration Enterprise in 2005. In 2006, Dongjian Company actively implemented the ISO/TS16949:2002 quality management system and successfully passed the certification.

Fifteen years of hard work have yielded fruitful results. Dongjian Company ranks among the advanced ranks in the development of automobile body accessories in the world in terms of design, assembly and manufacturing technology. It has become a leading company in the development of automobile body accessories for Toyota, Honda, Nissan, Hyundai, Isuzu, Jiangling, Landwind, Changfeng, Beijing Jeep, Beijing Foton, Great Wall, Ford, etc. It is an original parts supplier for automobile manufacturers such as DI, Dandong Shuguang, and Beijing Automobile Manufacturing Plant. In 2006, the company became "Honda's Outstanding Supplier of the Year". The company's sales network is divided into Asian Marketing Department and International Marketing Department. The Asian market is divided into the Chinese region (the OEM part that has established cooperative relationships with many domestic automobile manufacturers and the after-sales market part that faces various distribution and agents) and the Middle East region. In terms of the international market, Dongjian Company has distributors and agents in 90 countries and regions including the United States, Europe, South America, Africa, Australia, and Southeast Asia. In 2004, the US branch of Dongjian Company was established in Los Angeles. In 2005, Dongjian Company became a Sino-foreign joint venture. In 2009, the Middle East branch of Dongjian Company was established in Dubai.

Dongjian Company is the first in the domestic industry to introduce high-tech production equipment such as large-scale CNC pipe bending machines, CNC cutting machines, CNC shearing equipment and three-dimensional laser cutting machines. The company adheres to the three principles of "on-site physical reality" and strengthens production process management. Through the comprehensive application of 3D design software and the use of 3D measuring instruments to comprehensively detect vehicle data, we strive to strive for excellence in all aspects of procurement, logistics, manufacturing, inspection, and after-sales service to achieve the goal of "zero defects." In 2006, the Shunde Automobile Body Accessories Engineering Technology Research and Development Center was established in Dongjian Company. In 2007, the center was upgraded to Foshan Auto Body Accessories Engineering Technology Research and Development Center. In 2009, the center was upgraded to the Guangdong Automotive Accessories Engineering Technology Research and Development Center. From 2005 to 2008, four products including telescopic foot pedals, automobile energy-absorbing safety bumpers, anti-theft clamping brackets, and anti-rear collision system automobile rear bumpers have successively become key new products in Guangdong Province.

Remitting efforts have earned industry praise. Dongjian Company has successively won the title of "Automobile Magazine 2006-2009 Recommended Brand", "2005-2006 National Outstanding Supplier of Automotive Supplies Industry", and "2005-2006 National Automobile Venue Cross-Country Championship Designated Automotive Exterior Modification Products" , "2004-2005 National Automobile Cross-Country Championship and Grand Prix Special Contribution Award", "2002-2005 Guangdong Consumers' Favorite Car Guard", "2003 Second China (Guangdong) Automobile Service Competition 'Creative Modification' Award and 'Best Modification' Award".

As the vice chairman of the China Automotive Supplies Federation, the governing unit of the Guangdong Foreign Economic and Trade Enterprises Association, the vice president unit of the Guangdong Federation of Industry and Commerce Auto Parts and Supplies Industry Chamber of Commerce, and the vice president of the Guangzhou Auto Parts and Supplies Industry Association. As a long-term unit and vice-president unit of Lecong Chamber of Commerce, Dongjian Company deeply feels its important responsibility to promote the development of the domestic automotive supplies industry. The company will aspire to inherit the ancient Chinese spirit of "forging a sword in ten years to create a classic that will be handed down for generations", carry forward the corporate business philosophy of "progress comes from constant pursuit", and make unremitting efforts to promote China's automotive supplies industry to the world! · Let car modification become the most fashionable trend

◆Corporate goal: to become the world's largest car modification company and leading brand

◆Corporate mission: to provide car modification products that combine fashion and safety< /p>

◆Core values: keep promises, be responsible, collaborate to win

◆Enterprise spirit: pragmatic, professional, innovative

◆Management philosophy: customer-oriented Value-added is result-oriented

◆Organizational philosophy:

Respect and obey, speak frankly (up)

Communicate and collaborate, put the overall situation first (equal level)

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Take the lead and set an example, encourage and cultivate (below)

◆Talent concept: advocating virtue and advocating ability, rewarding performance, and making full use of talents

◆Technical concept: fashion, safety , speed

◆Quality concept: based on customer needs, reflecting original factory quality

◆Market concept: leading the trend of car modification and meeting users' fashion needs

◆Service Concept: Do more for the company, and think more about unique and high-quality products for customers

Dongjian has always been focused and committed to technology and innovation, and has repeatedly created car bodies with unique vision and exquisite craftsmanship. The pioneering exterior decoration accessory manufacturing technology has given SUV off-road vehicles and outdoor leisure sports a new connotation, making the comfort of driving leisure travel and safety protection functions complement each other.

Dongjian Company mainly designs and manufactures exterior parts, modified parts and off-road equipment for various types of jeeps, SUVs, MPVs, pickup trucks, sedans and other models.

The company's main products: front and rear bumpers, front and rear fenders, luggage racks, side steps

The series of products include: front and rear bumpers, side bumpers, luggage racks (boxes, bags ), bicycle frame, pedals, door trim, inner door pedals, spare tire cover, rear tail ladder, spotlight holder, center grille, tailgate trim, wheel arches, fenders, rollover rack, tow hooks , exhaust decorative pipes, body stickers, weather shields, etc.

With the concept of vehicle modification, Dongjian provides customers with vehicle decoration and equipment solutions, scientifically combining the best visual effects, powerful functionality and professional safety to achieve enhanced vehicle fashion and personality. It has the effect of improving the appearance, enriching the functionality and fun of leisure travel self-driving, and enhancing the overall safety performance.

Key new products launched by Dongjian from 2009 to 2012:

Domestic: 2008 Nissan X-Trail, 2008 Nissan Qashqai, 2008 Buick Excelle, 2010 Toyota Highlander, 2012 Honda CRV, 2012 Toyota RAV4, 2009 Jiangling Landwind X8, 2009 Chery Riich X1, 2009 Chery Tiggo, 2010 Volkswagen Tiguan, 2010 Hyundai IX35, 2010 Haima Knight, 2010 Audi Q5, 2010 Porsche Adapted exterior products such as Cayenne, BMW name.

Overseas: 2009 Ford RANGER, 2009 Toyota VIGO, 2009 Changfeng CS7, 2009 Mitsubishi TRITON, 2010 Hyundai Santa Fe, 2010 Toyota PRADO, 2010 Honda CR-V, Kia Sorento , 2010 Cadillac SRX, 2010 Volkswagen AMAROK, 2010 Mitsubishi ASX and other adapted exterior products. In terms of high-end SUVs, there are original products such as the 2008 Audi Q5, Q7, Porsche CAYENNE, and Mercedes-Benz GLK350. WINBO is the flagship brand of Dongjian Company and a famous trademark in Guangdong Province.

The brand's series of products are subdivided into four styles according to the characteristics of different models and car owners' preferences:

Rui Lv Style (leisure travel category)

Feng Rui style (fashionable and personalized decoration category)

Yupin style (distinguished original model category)

Aoxing style (extreme off-road category, etc.)

Committed to promoting modification Culture, advocating off-road sports

With the rapid development of China's automobile industry, consumers' personalized demand for automobile exterior decorations continues to increase, and the demand for off-road leisure sports continues to increase. Dongjian Company keenly seized this business opportunity and put forward the slogan of "promoting the modification culture and advocating cross-country sports", and successfully participated in and hosted the "Guangzhou-Lyon·Asia-Europe Miles Tour" and "Guangzhou-Kathmandu·Tour of the Peak of the Earth" ", "China-Vietnam Self-Driving Tour", "2004 National Automobile Track Cross-Country Grand Prix", "2005 National Automobile Track Cross-Country Championship" and other leisure cross-country activities have attracted widespread attention across the country.

Guangzhou-Lyon·Thousand-mile Journey to Asia and Europe

A mighty four-wheel-drive off-road convoy started from Guangzhou and passed through Kazakhstan, Russia, Belarus, Poland, and Germany along the way. , France, Luxembourg and other countries, experienced the cultural heritage of more than 130 famous Chinese and foreign cities such as Xi'an, Moscow, St. Petersburg, Berlin, Paris, etc., and experienced the great test of physical fitness, confidence, perseverance and courage of self-driving travel.

China-Vietnam self-driving tour

No matter how beautiful the scenery is, there is nothing more beautiful than the mood of looking at the scenery. Drive your own car in a foreign country and experience the authentic flavor of the exotic customs up close. Follow me all the way, be beautiful all the way, and still be moved by ordinary people along the way. We have long heard of the moist and verdant scenery in the south. The overlapping mountains and winding mountain roads are like complex characters, making us fascinated and yearning for the northwest. The desolation and stubbornness of the loess are like the things she ignores. Personality, willful and fearless. Along the way, you hold the steering wheel tightly, but you own the whole world...

2004 National Automobile Track Cross-Country Grand Prix

The Automobile Track Cross-country Competition combines sand dunes, swamps, sand and gravel A variety of natural landforms such as mountains and steep slopes are placed in an arena to test the various driving skills, self-rescue and rescue abilities and psychological quality of the participating drivers. Due to the different levels of difficulty, drivers need to pass all obstacles in the shortest time, so there are many dangers, and rollovers, cranes, trailers, etc. are even more commonplace. Autocross racing has strong ornamental value, so it attracts our attention even more, and it is also sought after by more and more leisure auto enthusiasts.