Aushe brand naming interpretation

Aushe brand name is a fusion of Chinese and Western, open yet restrained, graceful yet confident, fully explaining the Auchan Group With the belief of independent control and independent innovation, we lead the world's most popular style design concepts and reshape the determination and confidence of an international brand.

Interpretation of the Chinese naming of Aushe

The Chinese name of "Aushe" incorporates traditional European elements, embodies the spirit of self-improvement and profound cultural accumulation, and also conveys a A classic and noble demeanor.

Among them, "Europe" means European style, and "Shang" means fashion and noble style. The integration of "Auchan" embodies the creative concept of continuous innovation and leading fashion.

Interpretation of the foreign name of Auchan (aushe)

The foreign name "aushe" is derived from the French root ASHE, and is a combination of various meanings, with "A" as the first meaning Conveying the meaning of innovation and royal dignity. Aushe is pronounced [ou shi] according to the English custom, which is similar to the Chinese pronunciation of "Auchan" and also has the charm of Chinese "fashion". Finally, "she" implies "her", reflecting the persistent pursuit of romantic love and the good wishes of a warm family.

Interpretation of the Aushe brand logo

The design of the Aushe brand's trademark pattern fully embodies the classic, noble and intrinsic temperament, and highlights the Chinese tradition Creative ideas that combine elements with modern compositional forms. This maintains a high degree of consistency with the style of its first product that is about to be unveiled to the public.