How to make local specialty snacks bigger and stronger?

This involves two problems: one is the place, which has obvious regional identity, and the other is the uniqueness, which is not easy to appear in other places due to geographical reasons. For example, Lanzhou noodles, Shaxian snacks, Xinjiang spicy rice noodles, Liuzhou snail noodles, Sichuan couple's lung slices, etc.

Let’s analyze the marketing model of Shaxian snacks:

1. Unify store signage and decoration style

2. Have specific foods:

Braised chicken with rice

Small wontons

Fragrant noodles

3. Extensive layout

Almost overnight, Shaxian snacks are blooming in cities all over the country. You will find Shaxian snacks near your company and Shaxian snacks near your home.

4. Convenient and fast

You don’t have to go far to meet your food and clothing needs. The store sells fast food: noodles, wontons, rice bowls, basically 5—— Food on the table in 8 minutes. Satisfies the fast-paced life of urbanites.

In summary, the operation model of Shaxian snacks is successful and has achieved the goal of making snacks bigger, stronger and bigger.

Let’s analyze online marketing:

Liuzhou Snail Rice Noodles

Xinjiang Spicy Rice Noodles

These are two Internet celebrity products , quickly letting the world know their characteristics.

Liuzhou snail noodles are famous for their smell. The smell and taste satisfy people’s curiosity. Coupled with the promotion of Internet celebrities and live performances of eating and broadcasting shows, snail noodles quickly became popular all over the country. With the addition of food companies, convenient snail noodles can be purchased in supermarkets and online stores, which has also accelerated the promotion of Liuzhou snail noodles. Therefore, Liuzhou snail noodles have also been successful and achieved the goal of making local specialty snacks bigger and stronger.

In the same way, the Internet celebrity product Xinjiang Spicy Rice Noodles, you can feel the spiciness from the name. Spicy is the characteristic of this product. Different approaches but similar results capture consumers' curiosity-online promotion-enterprises join in to make convenience foods-it blooms all over the country. To sum up, whether it is the marketing model of Shaxian snacks or the marketing model of Internet celebrity products, they all have one thing in common: convenient, fast, and economical. To become bigger and stronger, the following points must be met: The product must have distinctive features and conquer everyone's senses from taste buds, smell, and vision. Promote quickly, occupy the market quickly, and play the role of widespread advertising.

I don’t know if my answer can help you. Everyone is welcome to comment and follow.

According to my understanding, to make local snacks bigger and stronger, we must first have the following two points: have local characteristics and meet the consumption level of people in nearby economic circles. Below I will use the capital of our country: Beijing. I would like to explain how I think local snacks can be made bigger and stronger.

2. Zhajiang noodles

3. Exploded belly

4. Donkey rolling

5. Candied haws

The above are the snacks I selected that I think are very unique in Beijing. I think the choice of geographical location is the most important point: 1. Whether it is around the economic circle 2. The radiation range of the snack bar 3. Audience 4. Whether the food meets the needs 5. Whether the snack has a distinctive and unique decoration style (if If your location is near the most high-end office buildings, then your price must be high. Otherwise, if you can't make ends meet and can't afford the rent, how can you make it bigger and stronger? But if it's near a snack bar or a residential building, the price should be close to the people.

)

Specialty snacks in some rural areas have always been available only locally or locally. The market is in great need now because young people are coming out, especially in big cities such as Guangzhou, Shanghai and Beijing, where there are huge crowds of people. People who have left their hometowns have always been obsessed with the delicacies of their hometown. At this time, we need to go together and bring the delicacies of our hometown out.

For example, Da Maoming’s 聐聁聹粁 is really a delicious pastry. You can only eat it locally and you can get the authentic one

Dusty rice noodles

Preparation materials: 500 grams of sticky rice flour, crushed peanuts, salt powder, chive oil, peanut oil

The rice flour is successfully mixed with water to a sticky state. Apply a layer of peanut oil to the steamer to avoid sticking together. Put the mixed rice flour liquid into the steamer and steam for 30 minutes. It is easy to make

Cook the right dustpan Slices topped with crushed peanuts, salt powder and chive oil are really delicious casual pastries

We should find a good place for such a delicious thing to make it into a specialty snack, such as Shangxiajiu in Guangzhou Pedestrian street restaurants launch special cakes

We will launch it in rural areas and into urban destinations. We hope everyone can support us

Hello, I am very happy to answer your questions!

Personal opinion:

Examine the market

First of all, don’t rush to become bigger and stronger.

In the early stage, we must first inspect the market to see what the most popular local snacks are in the current market, conduct a good inspection of the surrounding consumer environment and consumer groups, and conduct a series of analyzes based on the inspection results.

Remember: Places with low consumption are not suitable for large investments because consumers cannot meet the requirements of high consumption, so we must do the right thing in the right place.

Products are the core

For snacks, you must make your own taste. Only by having good taste, good raw materials, distinctiveness, and cleanliness will it attract more customers.

Brand building

We can apply to join the more famous snacks, such as Shaxian snacks, Chongqing noodles, Cai Linji, Zhou Hei Ya, etc.

If the snacks you run are really unique in taste and popular with the public, then you can choose a brand name, apply for a trademark, package it, and unify the image, then your work will be half successful.

Store location

The location of a snack bar is particularly important, as it also determines the flow of people and business success of the snack bar in the future. Before choosing a location, we also need to do our homework to see if people are willing to come and spend money if the store is opened here.

Actively innovate and launch new products

Unchanged products will only make customers feel boring and bored, and they will choose to shop elsewhere.

Therefore, we must continue to innovate and launch new products. Only by constantly updating can we firmly lock the hearts of consumers and bring them a sense of freshness at all times.

The above is my answer, I hope it can be helpful to you! If you have any other opinions, please leave a message in the comment area and let’s explore the secrets of delicious food~

Hello, I’m very happy to answer your question. We are colleagues and I also own a small restaurant. Let’s chat briefly. Let’s talk about my experience!

1. Location

A good location is so important. You must open a store in a place with many people. Even if the initial investment is higher, you must choose a popular place! Recommended to open stores near shopping malls, office buildings, schools, pedestrian streets, amusement parks and other places!

2. Cooking techniques

Taste is the core, and you must have excellent cooking techniques. If you are a second-hand knives, I advise you not to waste time and money! You have to do it so that people will have an appetite after eating it and praise you as a "gourmet food", but not at the level of being unpalatable or unpalatable. After eating it, I still want to come here next time. It can’t be a one-time deal, and I need to pass the technical test before opening a store! For example: If you want to make a rice bowl, but you don’t know how to make it yourself, and you buy a cooking kit, I advise you not to invest, or you will lose your money!

3. Price positioning

Of course, price is also very important. In this year’s epidemic, people are generally not wealthy.

Besides, even if everyone is rich, why would they come to your house? If the same thing made by others is also delicious, what should you do? I think you can do two modes here. The first is to rely on traffic. There are more than a dozen small restaurants and snack bars on this street, so how do you stand out? I think that for the same taste level, the price should be the cheapest, so you can win by quantity! The second is to take the high-quality route. My food is the best in this street, and I, the boss, is also the most handsome guy in this street! I dare to say this, my house is 50, there is a 5 yuan next to me, go out and turn left, you won’t give it away! But the risk is very high, unless you can really make it the most delicious thing in the whole street! Remember!

4. License

Remember not to operate without a license! Business licenses, health permits, health certificates, and a series of other documents must be complete before business can be opened. We are a society governed by the rule of law, so of course we must act in accordance with the law!

5. Publicity and Marketing

Good publicity and marketing is a sharp sword! It can help you overcome obstacles on your career path! For example, with the leaflet, you can receive free side dishes and drinks, 1 yuan dish, 2 yuan wine, 9 yuan 9 set meal, full free gift, full discount, coupons, storage card, membership card, etc. Welfare activities can promote consumption and accumulate popularity!

6. Online and offline

If you have spare time, you still have to do both online and offline! Online platforms such as Meituan, Are You Hungry, and Dianping! No need to say more about offline dine-in! A two-pronged approach can lead to better profits and publicity!

7. Sanitary environment

The most basic thing for dine-in is to be clean and hygienic! As soon as you enter the house, you will feel that the shop is bright and clean, and you can feel confident while eating! If you have the ability, decorate the store environment to make it more elegant and upscale!

8. Service attitude

Whether online or offline, you must be kind and courteous when treating guests or riders. There is nothing wrong with being kind. Being calm and being kind brings wealth. !

If we can do these things in the early stage, I think it will not be a problem to continue the business smoothly! Of course, successful catering is more than just that, it also requires us to keep learning and improving! Let us work together and hope we can help you!

To make local snacks bigger and stronger, I think the first step is to achieve unified taste and make it acceptable to the general public. The second step is the price issue. Snacks, snacks, the price must be affordable. The third step is quality. This is the key point. Quality is about everything, including material quality inspection, storage and transportation. The fourth step is personnel management and quality education. A snack can become an enterprise or a big company. Personnel determines everything. Leaders and managers go to workshop employees to make ingenuity and unique spirit and bring Chinese virtues. Don’t be afraid of hardship, work hard, treat the company as your home, and let your employees love your company. The Lao Ganma around us is the best typical story. She follows strict self-restraint from the ingredients to the production. For example, the origin of the peppers she uses is fixed, the varieties of peppers are fixed, and the harvest time is also fixed. This This ensured that the quality problems of its raw materials were solved, and coupled with his strict production steps, its taste and reputation were recognized by the public, and it even went abroad and around the world. There are many such cases around us. The most important thing is how to keep a business going and keep going. In our huge country, there are many talented people. What is missing is a corporate direction and a corporate future!

I’m happy to answer your question.

Snacks are very regional. For example, snacks from the north are difficult to eat in the south. Some local snacks may not be available in cities. It may not work, so if you want to make snacks popular, you must change them appropriately according to local tastes. The ingredients should also suit local tastes. Of course, the unique taste and texture of some snacks cannot be discarded. It is recommended to try to choose places with similar tastes and ingredients in all aspects. Open a store.