Broadcast is a women's clothing brand. When "Bo" was founded, the product style was fresh and simple, full of romantic pastoral atmosphere, and the design was extremely original. As soon as it was launched, it became the favorite of many women.

"Bo" began to internationalize Brand strategy, in order to give "Bo" a more international brand charm, "Bo" has established an international design team and cooperated with a famous fashion trend consulting agency in Paris, France, to adhere to the consistent original spirit of the "Bo" brand , combined with international fashion trends, perfectly combining Western popular elements with Eastern temperament, "Bopa" has since been sublimated to a higher level.

Extended information

Bopai clothing is Western. The perfect combination of popular elements and oriental temperament, romantic and neutral, intellectual and simple, embodies the sophisticated and elegant temperament of modern new women. The products focus on matching, emphasizing the changes and emotions brought by the combination to match the different urban women. Dress requirements for different occasions, moods and personalities. The targeted age group is women around 27 years old.

Bopai women's clothing is for fashionable new women with a psychological age of 25-35 years old, reflecting the unique characteristics of professional women in the new era. They are independent, elegant, intellectual and romantic. Most of them are well-educated and are mainly urban working women.

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