(Companies like this can basically be found in encyclopedias)
Yalijie
Open categories: Cosmetics, Ginkgo, Daily Chemicals, Yali Jie
Hong Kong Yalijie International Group is a Sino-foreign cooperative cosmetics investment group company. It is a "beauty business consortium" led by Yalijie (China Daily Chemical "Centennial Famous Store" Project). After achieving outstanding achievements in the Chinese market, it aims to move towards an important milestone in international operations!
The group was founded by the famous Hong Kong Rongfu Pharmaceutical Factory and Guangdong Yalijie Company, which produce skin pharmaceuticals. It insists on cooperating with the world's top multinational institutions, including PURSHE from South Korea and Qihua from Switzerland. We provide full technical support to the world's top 500 companies such as Daytona and Singapore Croda, striving to make the group's business not only achieve a higher level of leap in the Chinese market, but also begin to extend its products and business to the international market through transnational cooperation organizations.
Yalijie Company also owns the Yalijie brand. This brand is a high-quality and low-price product launched by Yalijie Company in cooperation with the majority of daily chemical stores, aiming to enrich the product structure of daily chemical stores and integrate with various terminals and Brands whose products complement each other!
Development Events
On May 26, 2008, Yalijie "Whole Store Marketing" Lianyungang Seminar - and the Fourth Council of the "China Daily Chemical Centenary Famous Store Project", Successfully held in the beautiful Lianyungang!
More than 200 daily chemical store elites from all over the country gathered together to conduct systematic management knowledge training and practical experience exchange on "how to open a daily chemical store" that everyone is currently concerned about. and seminar, the participants were all overjoyed and proud of Yalijie’s initiative that has influenced the development pattern of the industry, and of being a member of the big family of the Centennial Famous Store Project!
This event specially invited Mr. Zhou Kun, a famous training instructor in China, to join us, providing everyone with a rich feast of daily chemical store operation knowledge!
July 28, 2007 is a good day for Yalijie Company to celebrate its tenth anniversary, and it is also a day worthy of commemoration by all Yalijie colleagues.
On this day, in the blue sea and blue sky of Sanya, Hainan, the 10th anniversary celebration of Yalijie and the third China Terminal Daily Chemical Marketing Summit were grandly held. Leaders of industry associations, media guests, celebrity singers, and multinational suppliers Nearly 600 people and outstanding dealers from all over the country attended this event. The leaders of the industry association gave high praise to Yalijie - a model in the leading industry in the market, and placed high hopes on it; while strategic partner Givaudan of Switzerland congratulated Yalijie on its tenth anniversary, it also expressed its intention to further strengthen cooperation. Determination; Li Xiaolu, a famous film and television star, endorsed the new brand of Yalijie Xinle and celebrated Yalijie's 10th birthday together with Yalijie people; the famous singer Wu Sikai enthusiastically helped out and expressed it with his beautiful singing voice My deepest blessings to Yalijie for her 10th anniversary.
Following the main theme of the times, Yalijie Company has steadily gone through ten years of history and entered the second decade of its journey. It is facing new opportunities and challenges. Yalijie people We must seize the market externally, strengthen our quality internally, work together, and move forward courageously to write a new chapter in the second decade!
On July 28, 2006, the second China Terminal Daily Chemical Marketing Summit of Yalijie was successfully held in Shantou City, Guangdong, the base camp of daily chemicals in China.
On May 8, 2006, the third standing committee of the Yalijie China Daily Chemicals "Centennial Famous Store" Project was held in Shangri-La, Nanhai, Foshan. The number of people attending the meeting increased to more than 200 compared with the previous two industries. It can be seen that Its impact is huge.
In April 2006, Xinlexin's "Fragrance Hair Care Series" was launched. In order to give back to consumers for their long-term support to the company, Yalijie has specially developed this large-capacity special price product for consumers, so that consumers can get more benefits.
In April 2006, Ginkgo "Nourishing and Anti-hair Loss Wash and Care Series" was launched. Due to the successful trial of the Ginkgo anti-hair loss kit on the market, it has been recognized by the majority of consumers. In order to meet the needs of consumers, the company finally developed this series as a complement to all Ginkgo series.
On December 22, 2005, the second standing committee of the Yalijie China Daily Chemicals "Centennial Famous Store" Project was held in Xiashan, Shantou. Due to the response to the first meeting, membership increased to more than eighty people.
This meeting solved some of the problems encountered by many daily chemical stores in their year-round operations, and more daily chemical stores will share their successful business experiences with everyone.
On October 1, 2005, the "Yalijie Guangzhou Marketing Center" was established. The establishment of the marketing center has injected new blood into Yalijie. Whether it is absorbing more outstanding talents, accelerating the collection of information and feedback, or out of strategic considerations, it will make Yalijie's development bigger and stronger. .
In September 2005, Duofang's "Rose Essential Oil Aromatherapy Skin Care Series" was launched. This series of products is mainly aimed at low-priced products in the rural market. The product quality is stable and excellent, and the packaging design is high-end. It is extremely cost-effective, and its sales are naturally popular.
On September 9, 2005, the first standing committee of the China Daily Chemicals "Centennial Famous Store" Project was held in Guangzhou. In addition to expert speeches, the meeting also added a discussion section. Although there were only more than 20 people in the meeting, But the discussion was intense and everyone had their own weapons. It was indeed a classic meeting.
On August 8, 2005, the "First China Terminal Daily Chemical Marketing Summit" organized by Yalijie was successfully held in Shenzhen. The main members present included the elites of China's terminal daily chemical sales and the daily chemical industry. Some experts and some newspaper and media reporters. The meeting mainly discussed the development trend and current situation of terminal daily chemicals in China. The business leaders also shared their successful experiences in terminal sales. The Standing Council of China's "Centennial Famous Stores" Project was also established at the meeting, providing a platform for exchange and learning to discuss the business development of China's daily chemical stores. The successful convening of the conference created a strong subtropical storm in the industry.
In August 2005, Ginkgo "Soft and Whitening Skin Care Series", "Soft Moisturizing Skin Care Series", "Softening and Revitalizing Skin Care Series", "Soft Sensitive and Soothing Skin Care Series", "Energy Radiant Eyes" "Protective Series" and "Yingcai Charming Foundation Series" are launched. Not long after the birth of Ginkgo Hair Strengthener GHE, another good news came from Yalijie Research Laboratory. Engineers successfully developed Ginkgo Skin Strengthener GSE from Ginkgo biloba, becoming the first in China to successfully use this magical plant "Ginkgo" into cosmetic care products. Ginkgo Skin Care Extract GSE is derived from natural Ginkgo biloba essence. It is pure and mild in nature. It is a precious skin care ingredient based on real plant ingredients. It helps the skin release from its self-protection mechanism, prevents the skin from becoming fragile, and provides additional natural protection. Let the skin gradually return to a balanced state.
Through the use of tens of millions of consumers, its mild care properties and excellent care effects have been widely praised.
In May 2005, Yalijie Ginkgo, Xinlexin and Douer participated in the Shanghai Exhibition. The Yalijie exhibition hall attracted the attention of many dealers and consumers, and painted a beautiful blue-green landscape for the entire exhibition, making the exhibition hall crowded with people for several days.
In 2005, he sponsored the comprehensive improvement project of Xiashan Daxi and won the honorary title of donating 100,000 yuan to the comprehensive improvement project of Xiashan Street, Chaonan District, Shantou City.
In April 2005, Ginkgo “Water Nourishing and Smooth Cleansing Series”, Ginkgo “Anti-dandruff and Oil Control Cleansing Series”, Ginkgo “Nutritional Repairing Cleansing Series”, Ginkgo “Moisturizing and Anti-Dandruff Cleansing Series” ", Ginkgo "Dyeing and Perming Special Care Series" are launched. Relying on the hot sales of Ginkgo's "Chinese Medicine Essence Shampoo Series", Yalijie decided to become more prominent in the Ginkgo brand. After years of painstaking research by many senior engineers in Yalijie Research Laboratory, Ginkgo Hair Strengthener GHE was finally developed.
Ginkgo Hair Strengthener GHE is derived from natural ginkgo extract and contains precious active ingredients flavonoids, terpenoids, and lignins. It promotes hair follicle microcirculation, strengthens hair root fibers, and makes thin and damaged hair smooth and healthy. Elasticity; increases basal cell supply, removes dandruff and itchiness and prevents regeneration. Combined with nano-purified plant protein, polymerized BHA, etc., it can more effectively strengthen the hair roots, enhance the activity of the hair, increase the hair's absorption and utilization rate of nutrients by 40%, and make the hair more elastic and healthy and shiny.
The birth of Ginkgo Hair Strengthener GHE has added a series of classic products to Yalijie, leaving another glorious chapter in the company's history and providing more excellent choices for consumers. .
In March 2005, it was awarded the honorary title of "Contract-abiding and Credit-worthy Enterprise" by Shantou Municipal Administration for Industry and Commerce for eight consecutive years.
In August 2004, Xinlexin "Yingrun Whitening Series", Xinlexin "Hydrating and Moisturizing Series", Xinlexin "Moisturizing and Peeling Series", Xinlexin "Men's Moisturizing Series" ", Xinlexin's "Skin Benefit Series" was launched. In order for consumers to directly experience the high quality and low price of Xinlexin, the company's senior management decided to upgrade the skin care series, greatly improving both product quality and packaging design. The quality is better and more stable, and the packaging design is more beautiful, fashionable and generous. The products have also been supplemented to make the products more standardized and serialized, and consumers have also received more choices. While stabilizing old customers, it also attracted many potential customers and non-customers.
In January 2003, Douer's "Baicao Essence Series" was launched. Specially containing Baicao plant essence, it is pure, mild and natural to protect the healthy growth of babies and has become a classic interpretation of children's skin care products.
In August 2002, Xinlexin "Lavender Plant Essence Shampoo Series", Xinlexin "Lavender Plant Essence Shower Gel Series", and Xinlexin "Lavender Plant Essence Skin Care Series" were launched. Stable and excellent product quality and mid-to-low-price market strategy are the magic weapons for Xinlexin's consistent sales.
In August 2001, Chermel's "VC Whitening Skin Care Series" and Chermel's "L-VC Essence Care Series" were launched. Yali Jiehua invested heavily in introducing formula technology from Japan International Medical Cosmetology Research Co., Ltd. to build the company's high-end skin care brand, which is derived from natural VC whitening. It has aroused enthusiastic response since its launch.
In December 2000, Yaxin's "Whitening Skin Care Series" was launched.
In 2000, Yalijie was awarded the honorary title of "Contract-abiding and Trustworthy Enterprise" by the Shantou Municipal People's Government.
In 1999, Yalijie was awarded "Member of Shantou Trademark Association".
In 1999, Yalijie was rated as a "Consumer Trustworthy Enterprise" by the Chaoyang Consumer Committee.
In April 1998, Ginkgo "Healthy Shower Gel Series" was launched. This product uses Japan's latest ginkgo enzyme formula, combined with natural plant cleansing ingredients, which can gently cleanse the whole body, remove dirt and excess oil on the surface of the skin, and decompose toxins deep in the pores. Keep your skin healthy every day.
In 1997, the production base passed the ISO9002 international quality management system certification. The quality of Yalijie products was further recognized, and the quality is guaranteed to consumers.
In 1997, he proposed the "limited online sales model" and the unique sales propositions of "try first, pay later" and "return if not satisfied", pioneering the introduction of daily chemicals in China into the terminal, and it is still the industry leader today. Study the object of imitation.
On May 1, 1997, Yalijie’s first Ginkgo “Chinese Medicine Essence Shampoo Series” was born. This product contains plant essences extracted from more than 20 traditional Chinese medicines such as Ginkgo leaves, Platycladus orientalis leaves, aloe vera, astragalus, Anemarrhenae, Polygonum multiflorum, etc. It can effectively penetrate the hair roots to the hair tips, improve blood microcirculation, and supplement the nutrients needed for hair growth. Trace elements that promote hair growth and melanin formation. The product was favored by consumers as soon as it was launched. In the third-tier market shampoo market share that year, it was second only to Procter & Gamble.
In 1997, the "Ginkgo" brand was founded as the company's main trademark. Since then, Yalijie has been prospering in China's daily chemical industry.
Guangdong Yalijie Fine Chemical Co., Ltd. was founded in June 1996. Its production base is located in Xiashan, Chaonan District, Shantou, a major daily chemical town in China.