MOMO is an open mobile video social application based on location launched by Momo (NASDAQ: MOMO) in August 2011. It is an open social platform in China.

In MOMO, you can show yourself through video, text, voice, and pictures, discover nearby people based on geographical location, and establish real, effective, and healthy social relationships.

Momo’s vision is to allow people to discover the beauty and novelty around them through the mobile Internet, allowing people to connect with the people they should be connected to.

In the early morning of May 11, 2019, Momo announced on its official account that it would suspend dynamic functions from 0:00 on May 11 to 0:00 on June 11, and conduct in-depth self-examination and self-correction. Strict review. Basic introduction Chinese name: Momo Foreign name: MOMO Developer: Beijing Momo Technology Co., Ltd. Platform: iOS, Android, Windows Phone Launched on: August 4, 2011 Number of users: more than 100 million Award-winning record: Tencent Application Treasure " "The most breakthrough dating APP" Type: Software Latest version: 8.14 CEO Edition, product events, featured functions Momo is the first mobile app based on iPhone, Android, and Windows Phone developed by Momo Technology. It is different from mobile social software such as WeChat, Weibo, QQ, YY, and MSN. Momo Through Momo, users can more conveniently discover nearby people through geographical location information, and interact with people more conveniently in real time, lowering the social threshold and enhancing more real interactions. Social mode: Search and locate strangers and groups around you based on GPS, establish connections efficiently and quickly, and save communication distance costs. Free delivery You can conveniently send text messages, voice messages, photos and precise geographical location for free through Momo to interact with them in various ways. Considerate delivery: Instantly understand the status of message delivery. Notifications such as "Delivered, Read" can help you know whether the message has been seen by the other party. Personal Information You can store eight photos, as well as signatures, occupations, hobbies, etc. on your profile page to enhance others' understanding of you. Scene emoticons The emoticon store provides a rich collection of emoticon stickers, making chatting no longer monotonous and more lively, in line with mobile social chat habits. Member Services You can enjoy various value-added and exclusive services that Momo continues to launch, including basic membership services, upper limit increase services, emoticon store services, etc. Privacy protection: You can add people you hate to the blacklist at any time, you can also report their bad behavior, and there are multiple invisibility modes. Platform support Fully supports iPhone, iPod touch and other Apple devices with iOS 7.0 and above, as well as Android 4.0 and above mobile phones, and supports various network access methods. Development History On August 4, 2011, Momo iOS version was officially launched. On August 18, 2011, two weeks after its launch, the iOS version of Momo ranked 11th on the APP STORE social free list. On August 24, 2011, Momo iOS version ranked 6th on the APP STORE social free list within three weeks of its launch. On August 31, 2011, the IOS version of Momo ranked third on the APP STORE social free list four weeks after its launch. In September 2011, Momo iOS version had 100,000 users within one month of its launch. On November 1, 2011, the number of Momo iOS users exceeded 300,000, and on November 23, it exceeded 400,000. On November 4, 2011, Momo won first place in the social networking category in the first "2011 Sina Weibo Mobile APP Solicitation" event hosted by Sina.

On December 14, 2011, the Momo Android version was officially released. On May 19, 2012, Momo users exceeded 5 million. On June 4, 2012, the number of Momo users exceeded 6 million. On August 1, 2012, the first anniversary of Momo's launch, the number of users exceeded 10 million, with more than 2.2 million daily active users, nearly 5 million weekly active users, and more than 40 million messages sent every day. On August 23, 2012, according to netizens, Alibaba invested US$40 million in strategic investment in Momo, with a valuation of US$200 million. In this regard, Momo confirmed that it has completed Series B financing, but the investor and investment amount cannot be disclosed. On August 25, 2012, Momo CEO Tang Yan accepted a media interview and admitted that he had completed Series B financing with a valuation of US$100 million, and stated that Momo’s business model was clear. On October 6, 2012, Momo 2.0 was officially launched, launching a group function based on geographical location. On October 12, 2012, Momo completed Series B financing with a valuation of approximately US$100 million. It is reported that this round of financing was led by two well-known investment institutions, and China Renaissance was the exclusive financial advisor for this financing. On December 14, 2012, Apple announced the 2012 App Store Selected List, and Momo became one of the TOP20 selected apps. On January 17, 2013, Momo version 3.0 was released. New functions such as location message board and friend updates have been added. On March 12, 2013, the number of Momo users exceeded 30 million. On April 24, 2013, at the 2012-2013 China Mobile Internet Application Selection held by iResearch, Momo won the Most Innovative Award for China Mobile Internet Application of the Year. On April 15, 2013, Momo version 3.4 was launched. Added nearby group search, creation of multi-person conversations among friends, and Weibo friend recommendation functions. On April 26, 2013, the 2013 iResearch Awards sponsored by iResearch Consulting Group was announced. Momo won the China Mobile Internet Annual Best Innovation Award. On April 29, 2013, Momo launched its first print advertisement "I am a part of Momo", starring MC Ren, who was selected as the number one graffiti person in Asia by Time, original female rapper Dai Baojing, and independent Photographed by photographer No. 223, charity entrepreneur An Zhu, tattoo artist Da Fei, and Smartisan technology designer Nod Young. On May 15, 2013, Momo launched its first video promotional video "I am one-third of Momo". The video contains the stories of five real and individual characters, namely MC Ren, who was selected as the number one graffiti person in Asia by Time, original female rapper Dai Baojing, independent photographer No. 223, charity entrepreneur An Zhu, Tattoo Shi Dafei tells their Momo story. From June 1st to June 2nd, 2013, Momo entered the Xi'an Strawberry Music Festival; from June 10th to June 11th, 2013, Momo entered the Wuhan Strawberry Music Festival. Online activities such as "I am a member of Momo, post to nearby groups" were carried out, and offline interactive activities were carried out through the "Chat-Up Square" with the help of Momo mobile app, building a platform for Momo users to communicate with the public. On June 27, 2013, Momo version 4.0 was launched. The Momo emoticon mall and membership services have been added, and a series of optimizations have been made in many areas such as the Internet, messaging, leaving messages, and settings. On July 8, 2013, the number of Momo users exceeded 50 million, and the number of groups exceeded 700,000. On September 17, 2013, Momo released Windows Phone 8 version. On October 22, 2013, Momo released version 4.4. On November 13, 2013, Momo Technology CEO Tang Yan announced on his Weibo that after two years and three months, the number of registered Momo users had exceeded 80 million. These include 13 million daily active users, 35 million monthly active users, and an average of 500 million messages per day; 1.4 million groups, an average of 150 million daily group messages, and 8 million messages per day; the newly launched Momo Bar has a daily average The number of posts reached 1 million; the first joint game was downloaded 2 million times a week. In addition, Tang Yan also said, "We are not losing money anymore."

On November 20, 2013, Momo released the latest 4.6 Android version and iOS jailbreak version. The new version adds a multi-image upload function, supports sharing to WeChat Moments, and also upgrades and optimizes functions such as groups, Momo Bar, and nearby activities. On November 26, 2013, the "APP100-2013 China Mobile Application Privacy and Security List" organized by DCCI was released, and Momo Technology won the privacy and security award in the communication and social category. On February 7, 2014, Momo’s registered users exceeded 100 million, with 40 million monthly active users and 1 million paid members. The third joint game "Momo Contest", which was launched less than one month ago, has exceeded 1.4 million activated users, and its monthly revenue exceeds 12 million yuan. On March 17, 2014, the latest version 4.10 of the mobile social app Momo was officially released, and the iOS and Android versions were launched at the same time. The new version adds functions such as burning after reading, short videos, and adding books, movies, and music information to personal profiles. On April 12, 2014, Momo 4.11 Android and iOS versions were released at the same time, adding the new group game Who is the Undercover? On May 1, 2014, Momo officially released a series of brand advertisements called "Always Have Novelty Around You", and carried out large-scale advertising at MRT stations, bus terminals and taxis in five major cities: Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu. Launched, this series of advertisements also appeared at the Strawberry Music Festival in Beijing and Shanghai. On May 16, 2014, Momo cooperated with the world's top professional technical team to conduct multi-dimensional monitoring, troubleshooting, filtering and auditing of sensitive information through image recognition, behavior recognition, client encryption and other angles, and established an abnormal information feature library. . On June 30, 2014, Momo’s total registered users exceeded 148 million, monthly active users exceeded 52.34 million, and the total number of Momo groups exceeded 3.56 million. On July 10, 2014, Momo introduced the "star function" in version 5.0, which divided users into six levels of untrustworthy users, one to five stars, and introduced a user credit system to filter out spam harassment. On July 14, 2014, the Momo brand promotional video with the theme of "There is always novelty around you" was launched on major TV stations, cinemas, buildings and video platforms across the country. This promotional video is a further interpretation of Momo’s brand image following Momo’s first series of outdoor and online advertisements called “There’s Always Novelty Around You”, advocating for people to break social barriers and discover the novelty around them. On August 20, 2014, Momo officially launched the new function "Go to Stores", opening a new mobile social business model. "Daidiantong" is an online advertising platform provided by Momo for offline merchants. Merchants can conduct precise advertising based on geographical location and interact with users in real time. On November 8, 2014, Momo publicly submitted an IPO (initial public offering) application to the U.S. Securities and Exchange Commission (SEC), intending to raise US$300 million. The prospectus shows that Momo plans to be listed on Nasdaq, with the stock trading code tentatively designated as "MOMO". On November 11, 2014, Momo submitted an F-1/A prospectus supplement to the U.S. Securities and Exchange Commission (SEC) and announced its results for the first nine months of 2014. Files show that in the first nine months as of September 30, 2014, Momo’s total net revenue was US$26.205 million, compared with US$817,000 in the same period in 2013. Among them, membership revenue was US$17.853 million, compared with US$759,000 in the same period of 2013; mobile game revenue was US$6.891 million, compared with zero in the same period of 2013; other service revenue was US$1.461 million, compared with US$58,000 in the same period of 2013. In the first nine months of 2014, Momo's total costs and expenses were US$49.386 million, compared with US$7.103 million in the same period of 2013. Among them, the cost of revenue was US$10.391 million, compared with US$1.198 million in the same period of 2013; R&D expenses were US$5.222 million, compared with US$2.33 million in the same period of 2013; sales and marketing expenses were US$26.214 million, compared with US$1.521 million in the same period of 2013; General and administrative expenses were US$7.559 million, compared with US$2.054 million in the same period in 2013.

Momo's operating loss in the first nine months of 2014 was US$23.181 million, compared with an operating loss of US$6.286 million in the same period of 2013; its net loss was US$22.881 million, compared with a net loss of US$6.259 million in the same period of 2013; the net loss attributable to ordinary shareholders was US$72.554 million, and a net loss of US$11.899 million in the same period of 2013; basic and diluted net losses per share attributable to ordinary shareholders were US$0.53 and US$0.53 respectively. In the same period of 2013, the basic and diluted net losses per share attributable to ordinary shareholders were US$0.53 and US$0.53 respectively. The losses were US$0.08 and US$0.08 respectively. In the first nine months of 2014 as of September 30, 2014, the total value of cash and cash equivalents held by Momo was US$162.2 million, compared with US$55.374 million as of December 31, 2013, and as of December 31, 2012 The date was US$18.539 million. On the evening of December 11, 2014, Momo’s public offering price was set at US$13.50 per American Depositary Receipt, and 16 million ADSs were issued, raising a financing amount of US$216 million. On December 12, 2014, Momo Technology was listed on Nasdaq. On the evening of January 17, 2015, it won the "Most Breakthrough Dating APP" award. On January 29, 2015, Momo (NASDAQ: MOMO) version 5.7 was officially launched on all platforms. In addition to optimizing the functions of the message board and nearby pages, the new version also launched a "gift mall" where Momo friends who follow each other can give physical gifts such as flowers and cosmetics to each other. This is Momo's first foray into e-commerce. business. Momo announced its financial report on March 5, 2015. Momo’s total net revenue in the fourth quarter was US$18.6 million, a year-on-year increase of 702.3%; net loss was US$2.5 million, a year-on-year decrease of 17.4%. As of December 2014, Momo's monthly active users increased by 105.6% year-on-year to 69.3 million; the total number of employees was 456, a year-on-year increase of 118.1%. On May 19, 2015, Momo announced its financial report for the first quarter of 2015. The financial report showed that Momo's net revenue reached US$26.3 million, a year-on-year increase of 383, exceeding the company's expectations; the net profit attributable to Momo was US$6.7 million. , a net loss of US$1.2 million in the same period last year, which was the first time Momo achieved profitability in nearly four years since its founding. On July 10, 2015, the Momo brand promotional video with the theme of "Strangeness Does Not Exist" was launched. On September 7, 2015, "Momo Live" was launched. The first domestic interactive music live broadcast platform - Momo Live was launched, focusing on "full online interactive concerts". Liang Qiaobai, a gold medal producer in the Chinese music scene, supervises the production and serves as the chief content officer. Momo Live adopts the form of live broadcast singing by professional singers, barrages from fans, and virtual gifts. It is a "fully online interactive concert." On February 22, 2016, Tsai Chongxin, vice chairman of Alibaba Group, was officially appointed as the company's chairman. Momo's stock price soared by more than 10% before the market opened. As of the close of trading on the 23rd, Momo's stock price rose by 19.76 to US$12. On June 16, 2016, a brand video with the theme of "Be an Animal" was launched. The novel animal themes in the brand videos and posters convey Momo's consistent brand proposition to users, calling on users to show their vitality, publicity and curiosity, and to be brave enough to be themselves. On August 18, 2016, Momo announced that it had withdrawn its privatization invitation. On January 7, 2017, the "Momo Live 17 Surprise Night" ceremony was held in Beijing. In addition to Li Yuchun, Li Bingbing, Wang Han, Liu Yan, G.E.M. Deng Ziqi, Aya, Selina Ren Jiaxuan and other big-name stars, Momo broadcasters interacted with Dong fans online and offline. On March 8, 2017, Momo released its 2016 Q4 financial report, with net profit of US$91.5 million, a year-on-year increase of 674. On April 14, 2017, a series of brand advertisements with the theme of "Get to know me through video" was released. This series of advertisements includes 4 TVCs and 52 sets of print advertisements, presenting more of the real state of ordinary people. In May 2017, the Tianjin branch of Beijing Momo Technology Co., Ltd. officially moved into the R&D Building of Ecological Science and Technology Park. From now on, it will be mainly responsible for the video review business of the Momo live broadcast platform.

On June 19, 2017, Momo joined forces with BMG, Taihe Music, Huayi Music, Lehua Entertainment and other music groups to launch the "MOMO Music Project", investing tens of millions of funds to fully enter the music industry, discover high-quality potential new stars, and provide A series of development channels for entertainment stars to jointly create an international live broadcast star-making platform. On August 10, 2017, a TVC titled "Use Video to Get to Know Me" was officially launched. Jiang Sida, SNH48, Jiang Yangfan, Zheng Shihui, and the rap group Red Flower Club appeared one by one. On January 7, 2018, "Momo Live 17 Surprise Night" was held at the Shanghai World Expo Exhibition and Convention Center. Han Geng, Jam Hsiao, Li Yugang, Fei Yuqing and many other stars joined hands with nearly 60 popular Momo broadcasters to provide a night full of surprises for online and offline users. On February 23, 2018, Momo (Nasdaq: MOMO) announced that it had reached a final agreement with Tantan and its shareholders to acquire 100 shares of Tantan Limited through the issuance of shares and cash. On May 29, 2018, Momo announced its unaudited financial results for the first quarter of 2018. In the first quarter of 2018, Momo's net revenue reached US$435.1 million. Not measured in accordance with U.S. GAAP, the net profit attributable to Momo in the first quarter of 2018 was US$142.3 million, making profits for thirteen consecutive quarters. In March 2018, Momo’s monthly active users reached 103.3 million, breaking the 100 million mark. On June 5, 2018, Momo’s market value exceeded 10 billion US dollars. In July 2018, a series of online live classes on the theme of traditional culture - " The large-scale poverty alleviation charity event "The Most Beautiful Traditional Cultural Lesson for Rural Children" was officially launched and was simultaneously broadcast live on the Momo video live broadcast platform. The course content mainly focuses on traditional culture such as Chinese characters, calligraphy, poetry, folk music, opera, festivals, customs, and etiquette. In July 2018, 21 Data News Lab released a list of the top 500 Chinese listed companies by market value in the first half of 2018. Well-known companies such as Tencent, Alibaba, Industrial and Commercial Bank of China, China Construction Bank, PetroChina, and China Mobile were firmly in the top ten. Momo (Nasdaq: MOMO), the leading domestic mobile social platform, is on the list again and ranks 243rd with a market capitalization of 57.9 billion yuan, an improvement of 243 places from last year’s ranking of 486. In the information technology segment, it competes with BAT and JD.com Well-known Internet companies ***, such as NetEase and Weibo, are also among the top 20. In July 2018, Momo exclusively sponsored China's first music creation show "City of Fantasy", co-produced and co-produced by Hunan Satellite TV and Coolbot Culture. The exclusive title sponsor of "City of Fantasy" - MOMO, the leading mobile social platform in China, also made a major appearance in the advertisement "Look at nearby live broadcasts and discover friends around you" broadcast in the program. MOMO platform used the advertising slogan "Nice to meet you" You” and many ways to play with entertainment marketing. On August 22, 2018, Momo (Nasdaq: MOMO) announced its unaudited financial results for the second quarter of 2018. The financial report shows that in the second quarter of 2018, Momo’s net revenue reached 3.152 billion yuan (approximately 494.3 million U.S. dollars), a year-on-year increase of 58%. Not measured in accordance with U.S. GAAP, the net profit attributable to Momo in the second quarter of 2018 was 894 million yuan (approximately US$140.2 million), a year-on-year increase of 90%, and it has been profitable for 14 consecutive quarters. In September 2018, the "China Youth Foundation-Momo Charity Fund" was established with the China Youth Development Foundation and will donate 20 million yuan to the "China Youth Foundation-Momo Charity Fund". On November 28, 2018, the most important event of 2018 for Momo, the leading domestic mobile social platform, the competition for the ace anchor, the first individual event of the annual ceremony finals, will also come to an end. In yesterday's competition, the male anchors shortlisted for the TOP10 fought back and continued to launch a strong impact on the TOP10 ranking. As of 10:00 on November 28, two men, Liu Jian and Ye Ge, have been among the top 10. At the same time, three male anchors, Bingbing, Ji Feng, and He Wenjie, are also very hopeful to be shortlisted for the top 10.

In the early morning of May 11, 2019, Momo announced on its official account that it would suspend dynamic functions from 0:00 on May 11 to 0:00 on June 11, and conduct in-depth self-examination, self-correction, and strict review. Focus on LBS user relationships: User relationships are one-way attention and mutual attention, rather than the traditional friend application relationship. From a user perspective, this will reduce user frustration and improve user experience, especially for male users. Adding friends may be rejected, but if I follow you, I will generally not be actively blocked. User features: Momo’s user display page can be bound to social tools such as Weibo and Renren. You can see strangers from Momo and then learn about his life through the social tools bound to him. It’s a great display for making friends with strangers. Precise positioning: Different from products such as WeChat, WeChat only provides a rough range for finding nearby people, while the data provided by Momo is accurate to meters, which to a certain extent enhances the sense of trust between strangers. , the distance is not just the positioning across the network, but a number that can be measured accurate to meters. Open social layout: In March 2017, Momo brand was upgraded and a new color brand logo was announced. The new brand LOGO represents that Momo will provide users with richer content and social experience through the combination of video and social functions. Momo Team Tang Yan Co-Founder/Chairman/CEO Co-founder of Momo, he has served as CEO since the establishment of Momo in 2011. In 2014, he was appointed as Chairman of the Board of Directors of Momo. Director/President/COO Wang Li is fully responsible for the company's products, operations, marketing, commercial and other businesses. Lei Xiaoliang, co-founder/president of the game business department, is fully responsible for Momo’s game business. Previously, he was mainly responsible for Momo’s products. Zhang Xiaosong CFO is mainly responsible for Momo’s finance, accounting, investment, financing, investment relations and other matters. Wang Chunlai, CTO, is fully responsible for the company's technical team. Software version iOS software category: Social software size: 117.2 M Latest version: 7.3.0 Update time: November 15, 2016 System requirements: iOS 7.0 or higher is required WP version software category: Social software size: 17.62 M latest Version: 5.6.0.1226 Update time: February 22, 2015 System requirements: Windows 10 Mobile, Windows Phone 8.1, Windows Phone 8 Supported languages: Chinese Android version Software category: Social software Size: 54.6M Latest version: 8.8.4 Update Time: July 3, 2018 System requirements: Android 4.0 or higher Product incident infringement controversy: Youku and Momo were involved in creative plagiarism controversy. Yixin Youth Art Team released a message saying that the commercial film Youku shot for Momo was suspected of plagiarizing the team's original work in the title, copywriting and video. In response to this, Youku officially responded urgently and stated that it had launched an investigation, and Momo stated that it had taken the initiative to stop promoting the video on all platforms. The trademark was registered: No. 11312563 "Momo" trademark (hereinafter referred to as the disputed trademark) was filed for registration by Hangzhou Sharp Software Co., Ltd. (the original respondent in this case) on August 6, 2012, and on January 7, 2014 Approved for registration and approved for use in Category 45 dating services, marriage introduction and other services. On November 25, 2014, Beijing Momo Technology Co., Ltd. (the applicant in this case) filed a request for invalidation of the trademark. The applicant stated that: Momo Social APP is a social and dating software. The "Momo" trademark is a trademark previously used by the applicant and has a certain influence. The services designated by the disputed trademark are the same as those provided by the applicant's "Momo" trademark. Online social networking and other services constitute identical or similar services, and the original respondent’s registration of the disputed trademark constitutes unfair means of preemptively registering a trademark that has been used by the applicant and has certain influence.

Investigated events: Since 2014, Momo was suspected of spreading obscene and pornographic information. On March 13, 2015, the Beijing Cultural Market Administrative Law Enforcement Corps fined Momo 60,000 yuan and required it to immediately stop spreading obscene and pornographic information and delete relevant ethnic groups. , group, group.