Like word trademark design, English trademarks also need to follow the characteristics of trademarks that are highly innovative and easy to spread and remember. Trademark laws stipulate that anyone who uses similar or identical trademarks with others on similar or identical goods will be judged as trademark infringement. Trademarks that lack innovation and novelty and blindly imitate others’ registered trademarks are likely to be rejected and eliminated by the Trademark Office during the review process of submitting trademark registration applications.

If the trademark is complex and difficult to remember, it will not be easy for the company to publicize and promote it in the later stage.