September 1995
"Ruili Clothing and Beauty" was born! In China, Ruili has created a unique journal model: fashionable and practical.
In May 1996, Ruili initially established its own publishing style: oriental style, female perspective, practical orientation. Ruili's circulation has increased rapidly, and readers have received rave reviews.
September 1998
The third anniversary of the founding of Ruili! Readers from all over the country sent congratulations and sent more than 60,000 congratulatory letters. Ruili's loyal readership has been formed.
In 1998
Ruili conducted unified training, evaluation and screening of dealers across the country, and established a strong national distribution network in Ruili. Its strong marketing method of collecting payment first and publishing later was At that time, the book publishing industry considered Ruili phenomenon.
October 1998
Ruili BOOK came out! This exquisite pocket-sized book series is rich in pictures and texts, and is exquisitely bound. With the advantages of Ruili journals over books, it quickly won a large number of readers! In just one year, it was reprinted 6 times. This is the first extension of the Ruili brand. The Ruili brand was formed and the Ruili periodical group was successful
March 1999
"Ruili Lovely Pioneer" was launched on the market! The distinctive slogan "Yours, Mine, His, All of Us" - the first large-scale luxury publication with reader participation in China is specially dedicated to the lovely pioneers and has become the earliest reader interaction slogan in the Chinese periodical industry.
March 2000
"Ruili Yiren Fashion" was strongly launched, which is practical, fashionable and elegant, especially caring for urban white-collar women. Just as the editor said at the time of the first issue: Ruili hopes to work with all mature female readers to spend this new millennium full of hope and change. We will be obsessed with beauty, and you and I will walk together.
In April 2001, the new version of "Ruili Home Furnishing" came out! Practical, fashionable and comfortable, it is oriented to urban families and provides all-round practical suggestions for modern home life. Ruili lights up the lights of home, inspiring readers who miss home and have a home to get inspiration, meet their needs, relax and enjoy life here.
November 2001
Ruili teamed up with the China Periodicals Association to successfully hold the first National Cover Girl Selection Contest, which kicked off the cultivation of professional graphic models in China, and thus founded Ruili Brand logo activity.
January 2002
Ruili website was officially launched! Ruili once again took the lead in resource integration and media interaction, successfully extending the brand to new online media.
February 2003
Ruili successfully cooperated with Dentsu Co., Ltd. to hold a seminar on Chinese and Japanese brand periodicals, and received relevant leaders from the Propaganda Department of the CPC Central Committee, the General Administration of Press and Publication, and the China Periodicals Association. With the department's great attention and strong support, Ruili has shown strong influence in the industry.
April 2004
On the occasion of the 4th anniversary of the founding of "Ruili Yiren Fashion", the three-dimensional version of the magazine - Beauty Research Laboratory, was launched in Beijing, successfully developing a close interactive model between print media and three-dimensional activities . In June of the same year, the first course of the Beauty Lab - Flowers Blooming in Shanghai was launched in Shanghai. So far, this event has been held 12 times in Beijing, Shanghai and Hangzhou, becoming the "Ruili Yiren Fashion" brand event.
November 2004
Ruili Model Agency was established. This is China's first model agency named after a magazine, marking Ruili's official entry into the field of model agency.
December 2004
Ruili Women's Network launched the electronic magazine Ruili JM (Sisters), which was officially renamed "Ruili Pretty" in April of the following year, realizing the integration of electronic magazines into print books and periodicals. The effective integration and reuse provide a new audio-visual reading experience that is different from print magazines.
In January 2005, "Ruili Lovely Pioneer" readjusted its target readers and was officially renamed "Ruili Fashion Pioneer" to provide urban women with cutting-edge trends and personalized fashion.
April 2005
"Ruili Home Design" joined hands with CASAVIVA, Italy's largest home furnishing magazine with the largest circulation, under the famous Italian publishing group Mondadori, thus marking the Zhuruili officially cooperates with European Publishing Group in depth.
April 2006
The Ruili series of periodicals won the top 10 journals and magazines among the top 100 Chinese brand media brands in 2006, and were ranked among the top 10 in the 4th National Sample Survey on National Reading and Purchasing Intentions. Rated as readers' favorite magazine.
"Ruili Yiren Fashion" began Sino-Japanese cooperation in shooting topic selection. The Chinese editorial department planned and integrated Japan's superior resources to shoot Ruili's unique content and create a new model for the utilization of Ruili's copyright resources.
January 2007
“Ruili” was successfully registered as a well-known trademark in China.
May 2008
In order to celebrate the eighth anniversary of its founding, "Ruili Yiren Fashion" joined hands with the Beijing Jiumen Jazz Festival Organizing Committee to hold a conference at the Beijing Hilton Hotel Tianyuan Palace. An artistic "Ruili Yiren Fashion" Smart Night and Jazz Festival After Party. The fourth Ruili Yiren Fashion Role Model OL activity also kicked off that night.
December 2008
The 6th Kanebo Ruili Cover Girl Contest was successfully held in Beijing, Shanghai, Guangzhou and Dalian from May to December. The first place in this contest was For the first time, the Internet resurrection mechanism was used to discover and select a group of potential newcomers. On the evening of December 7, 50 models held a catwalk show at 798. The grand conclusion of the PARTY, attended by 2,000 people, attracted nearly a hundred media reports.
On March 30, 2009, "Men's Style", a high-end and practical men's fashion magazine owned by Ruili Media Group, was grandly launched nationwide. This magazine cooperates with "LEON", the most popular men's fashion magazine owned by Japanese Housewife and Lifestyle Co., Ltd., targeting urban mature business men aged 30-40, and is committed to becoming an image consultant for Chinese men.
On March 31, 2009, Ruili Media Group held a grand launch ceremony for its new magazine "Men's Style" at the Park Hyatt Hotel in Beijing Yintai Center. Relevant leaders from the Propaganda Department of the Central Committee of the Communist Party of China, the State Administration of Press and Publication of China, the Beijing Municipal Press and Publication Bureau and other government agencies, representatives of many well-known brands, celebrities such as Yue Sai and Hai Yan, as well as more than 50 media and more than 200 guests attended the event to congratulate.
On November 12, 2015, according to industry confirmation, "Ruili Fashion Pioneer" under the "Ruili" magazine brand will cease publication and will stop printing from January next year. According to the background of the WeChat public account of Fashion Headlines. According to the news, after the suspension of publication, "Ruili Fashion Pioneer" will only retain the electronic version and develop e-commerce business. As of press time, the official Sina Weibo update of Ruili Fashion Pioneer is still on November 3.
The development strategy of Ruili Media Group - resource integration, media interaction, brand extension, and comprehensive three-dimensional development
Ruili Media Group takes the development of periodicals as its leader and vigorously carries out Ruili brand extension operations.
Ruili Media Group has its own professional advertising company - Beijing Boda New World Advertising Co., Ltd. It is fully responsible for the advertising agency, marketing and brand promotion business of all media under Ruili Media Group.
Ruili Media Group carries out the online extension of the Ruili brand: establishing the largest vertical portal for women in the Asia-Pacific region - Ruili Women's Network, independent positioning, online publishing magazine - Ruili Electronic Magazine, China's leading series of women's magazines Wireless value-added service product—Ruili Wireless.
The development vision of Ruili Media Group
Ruili Media Group will continue to consolidate and vigorously develop print media, continue to expand the scale and variety of periodicals, and establish the continued influence of the Ruili brand in China.
Ruili Media Group will continue to expand its electronic media business and strive to become the leader in new media development among Chinese media groups.
Ruili Media Group will fully integrate the advantages of print media and electronic media, innovate and develop, and establish a three-dimensional interactive diversified new media group.
Introduction to the organizer of "Ruili" magazine - China Light Industry Press
China Light Industry Press was established in Beijing on October 12, 1954. The scope of publishing covers paper making, food, sugar making, salt making, fermentation, cigarettes, household appliances, plastic products, ceramics, glass, enamel, leather, cosmetics, clocks, bicycles, sewing machines, photosensitive materials, light bulbs, clothing, furniture, and hardware. , weighing instruments, stationery and sports supplies, arts and crafts, light industrial machinery manufacturing and other more than 40 industries, including reference books, academic theoretical works, production technology books, technical and technical textbooks for universities and technical secondary schools, workers' books, popular science books, arts and crafts and economic management books, etc. . By 1989, more than 2,500 kinds of light industry books of various types had been published, with an average of about 250 kinds published annually and more than 10 million copies distributed. In 2011, China Light Industry Press has formed a group of journals represented by "Ruili", as well as advantageous journals such as "Urban Housewife" and "Pet World". The "Ruili" series of periodicals is led by periodical publishing. It also carries out publishing operations for the Internet, books, wireless mobile and other media, and also operates many businesses such as advertising, model agency, and e-commerce. It adheres to the brand characteristics of "practical fashion" , and at the same time, with the development strategy of "media integration, brand extension", it has successfully implemented the interactive integration of print media and electronic media. "Ruili" has been recognized as a "China Famous Trademark".
The brand purpose of "Ruili" magazine "Design Beauty, Design Life" has been loved by the majority of female readers, and has great brand influence in society and the periodical publishing market; "Urban Housewives" provides urban mature Fashionable reading for women's sophisticated lifestyle. The purpose of the magazine is to share life wisdom, showcase the art of life, and provide considerate and comprehensive practical solutions, so that mature women can establish a balance in family, career, emotions, and self, and have a confident and happy life; "Pet World" adheres to Provide authoritative pet information to pet lovers in the form of topics, emotions, consumption, interaction and other expressions.
As one of the first 50 publishing houses in the country to enjoy online publishing rights, while focusing on its main business of books and periodicals, China Light Industry Publishing House has also implemented brand extension and established Ruili Women’s Network, Modern People's Health Food Network, Urban Housewives Network and many other new online media. Ruili Women's Network was awarded the "Best Marketing Creativity Award" at the 2006 China Internet Conference. So far, the electronic product line of "Ruili" has included wireless products, electronic magazines, Ruili Women's Network and many other service platforms.