Legal analysis: The common reasons for trademark rejection mainly include the following:

(1) Unfavorable trademark search results in similar trademarks being rejected: because the trademark applicant has no way to conduct a detailed search All content of similar trademarks will inevitably be omitted. Similar trademarks that cannot be excluded will be rejected by the Trademark Office when applying.

(2) Similar trademarks were rejected due to the blind search period: Since it is impossible for the Trademark Office to enter all trademark applications for registration on that day into the system, the data that can be found is generally 3 months ago, so There is a certain blind search period. In this case, the trademark applied for later will be rejected.

(3) Violation of mandatory provisions: The most basic reason for rejection of an application for registered trademark is violation of the prohibition and prohibition provisions of the Trademark Law.

Legal basis: "Trademark Law of the People's Republic of China" Article 11 The following signs shall not be registered as trademarks:

(1) Only the common name of the product, Graphics and models;

(2) Only directly represent the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Other lack of significant Characteristic.

If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.