A trademark is a sign used to distinguish one operator’s brand or service from the goods or services of other operators. So can all logos be used as trademarks? my country’s Trademark Law stipulates that the following logos may not be used as trademarks.
1. Identical or similar to the name, national flag, national emblem, national anthem, military flag, military emblem, military anthem, medals, etc. of the People's Republic of China, as well as the names, signs, and symbols of central state agencies. The name of a specific location or the name or graphics of a landmark building are the same;
2. The name, national flag, national emblem, military flag, etc. of a foreign country are the same or similar, but with the consent of the government of that country Except;
3. The same or similar name, flag, emblem, etc. as that of an intergovernmental international organization, except with the consent of the organization or if it is not likely to mislead the public;
4. The official signs and inspection marks indicating the implementation of control and guarantee are the same or similar, except those authorized;
5. The names and signs of the Red Cross or Red Crescent are the same or similar. ;
6. Ethnically discriminatory;
7. Deceptive, easily causing the public to misunderstand the quality and other characteristics of the product or its origin;
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8. It is harmful to socialist morals or has other adverse effects.
Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.
The following signs shall not be registered as trademarks:
1. Only the common name, graphics and model of the product;
2. Only the direct representation of the product Quality, main raw materials, functions, uses, weight, quantity and other characteristics;
3. Other lack of distinctive characteristics.
If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.
When applying for a registered trademark with a three-dimensional mark, the shape that is solely caused by the nature of the product itself, the shape of the product that is necessary to obtain technical effects, or the shape that makes the product of substantial value shall not be registered.