Features: 1. Strong interactivity. Interactivity is the biggest feature of the network itself. The network is different from the one-way communication of traditional media information, but the two-way interactive communication of information. Users can obtain information they find useful, and manufacturers can obtain feedback from consumers at any time. From the perspective of marketing communication, interactive advertising on the Internet has two basic characteristics: one is to release information to meet personal needs, and the other is that advertising audiences can freely choose information. It is different from advertisements that appear on traditional media. Interactive advertising allows different audiences to choose different advertising messages to meet their personal needs for information. 2. Wide range of communication The delivery of online advertising is not limited by time and space. It spreads advertising information to all parts of the world throughout the day through the international Internet, creating a virtual new online communication and interaction platform above the earth where humans live. As long as they have the conditions to browse the Internet, anyone can read online advertising information at any time and anywhere. This is unmatched by traditional media. 3. Highly targeted audiences for online advertising are the youngest, most energetic, most educated, and most purchasing power groups. Online advertising can allow advertisers to directly face the target consumer groups who are most likely to make purchases. potential consumers. 4. High accuracy. It is difficult to accurately count the number of target audiences of advertising information when publishing advertisements through traditional media. However, on the Internet, you can accurately count the number of contacts of each advertising information through an authoritative and fair access statistics system, and you can also understand the target audience. The time and regional distribution of exposure to advertising information can lay a solid foundation for advertisers to scientifically evaluate advertising effectiveness. 5. Advertising is flexible and cost-effective. Online advertising is a real-time, flexible, and low-cost form of advertising. It is difficult to change an advertisement after it is published on traditional media, and it will cost a lot. On the Internet, after an advertisement is published, the advertising content can be easily changed in time according to market changes and marketing strategy adjustments, so that advertising activities can serve the marketing strategy in a timely and effective manner. 6. There are many forms of expression and strong effectiveness. The carrier of online advertising is basically multimedia and hypertext format files. The audience can learn more detailed information about the products they are interested in, allowing consumers to experience the products and services personally. This kind of Multi-sensory information is conveyed in the form of pictures, texts, sounds and images, allowing the target audience to experience the goods and services as if they were in person, and order, trade and settle through the Internet, which greatly enhances the effectiveness of online advertising. The limitation of online advertising is that the communication effect is worse than that of television. The development of online advertising depends on the development of local technology. Type: Banner: An image showing the content of a merchant's advertisement. It is placed on the advertiser's page. It is the most basic form of advertising in Internet advertising. The size is 468*60 pixels or 234*30 pixels. It is generally used. Image files in GIF format can use static graphics or multiple frames of images to be spliced ??into animated images. In addition to the ordinary GIF format, the emerging Rich Media Banner can give Banner stronger expressiveness and interactive content, but it generally requires browser plug-in support (Plug-in) used by users. Banner is generally translated as banner advertising, banner advertising, banner advertising, etc. Logo: usually used to promote a merchant’s trademark or specific logo. The size is usually 120*60 or 88*31 pixels. Because the size is smaller than banner ads, the location is flexible, easy to place, and the cost is relatively low. Button advertising (Button): An advertising form evolved from banner advertising. The graphic size is smaller than that of banner advertising. There are sizes of 120*60, 120*180, 80*40, 40*20 pixels, etc. It can be placed anywhere on the web page more flexibly. Floating icon (Moving icon): A flying button advertisement that can design a "flying" trajectory according to the advertiser's requirements and combined with the characteristics of the web page to enhance the exposure rate of the advertisement. Picture-in-picture advertising: Picture-in-picture advertising exists on the final page of all non-picture news in a certain type of news. The advertisement will match the customer's needs and link to a website customized for the customer. Greatly enhance the hit rate of advertising. The inner page can achieve considerable appeal, and with the use of Flash's dynamic and sound effects, the click-through rate is higher than that of Banner. Text link advertising: A direct link to the customer's advertising content page through a general short text link.

The advertisement is simple and clear, covers the topic directly, and is highly targeted and guiding for visitors. Pop-up advertisement pop-up: After opening the homepage, a new small window pops up with advertisements. Direct link to the client's advertising content page. Optimus advertising vertical: It is an advertising form designed using vertical advertising positions on the left and right sides of the website page. This form of advertising can directly describe the customer's products and product features in detail, and can conduct specific data surveys and prize-winning activities. Banner advertisement: The advertisement is placed in the middle of the entire page and can be published on the homepage and channel page of the media website. Since the widescreen advertisement is placed in the prime position of the website, on the one hand, the gold content of the advertisement increases. On the other hand, due to the middle position, visitors are bound to come into contact with the advertisement when browsing the information at the bottom of the page, thus increasing the effective exposure of the advertisement. Text link advertising: Text link advertising uses a row of text as an advertisement, and you can click on it to enter the corresponding advertising page. This is a form of online advertising that is least disruptive to viewers but is more effective. Sometimes the simplest forms of advertising work best. Email Advertising: Email advertising is highly targeted (unless you spam), low-cost, and unlimited in content. In particular, it is highly targeted and can send specific advertisements to a specific person, which is beyond the reach of other online advertising methods. Sponsorship: Sponsorship advertising comes in various forms, giving advertisers more choices in addition to traditional online advertising. For example, TCL sponsors the Sohu World Cup channel. Combination with content: The combination of advertisements and content can be said to be a type of sponsored advertisement. On the surface, they look more like the content on the web page than an advertisement. In traditional print media, such advertisements will have obvious signs indicating that they are advertisements, while on the web there is usually no clear boundary. Interstitial advertising (pop-up advertising): Forced insertion of an advertising page or pop-up advertising window when a visitor requests to log in to a web page. They are somewhat similar to TV commercials, which interrupt the normal program and force viewing. Interstitial ads come in a variety of sizes, from full screen to small windows, and with different levels of interactivity, from static to fully dynamic. Viewers can close the window without seeing the ads (which is not possible with TV ads), but there is no warning about their appearance. They will definitely be seen by viewers. Rich Media: Generally refers to online advertisements with complex visual effects and interactive functions written using browser plug-ins or other scripting languages, Java languages, etc. Whether the use of these effects is effective depends on the server-side settings of the site on the one hand, and on the other hand Whether it can be viewed smoothly with the visitor's browser. Generally speaking, Rich Media can display more and more exciting advertising content.