A few days ago, it was reported that Huicong.com is vigorously promoting the concept of Biaowang 4.0. Biaowang has recently integrated 360 search and Bing search, thus including Baidu, Google, Soso, and Sogou. It has six major search engines, and also provides customers with flexible choices of wireless search and weekend promotion services in some industries, thus launching the new "PC plus mobile" dual-core driver Biaowang 4.0 and beginning to vigorously promote it to small and medium-sized enterprise customers.
It is understood that Huicong Biaowang was initially just an ordinary B2B platform advertising product. It was set up as a "Biaowang" to help customers improve their website rankings to the forefront of shops to promote more transaction opportunities. . It was called "Biaowang 1.0" at the time. Under the premise that the status of mass search engine marketing is increasing day by day, considering that many small and medium-sized enterprises not only need B2B traffic, but also mass search traffic, in 2010, HC joined hands with Baidu to provide customers with search engine promotion services and purchased Biaowang. Customers can get both HC traffic and public search engine traffic, thereby gaining more display and sales opportunities. It was called "Biaowang 2.0" at the time.
In the era of Biaowang 3.0, HC joined hands with Baidu, Google, Soso, and Sogou to form "Huicong Industry Media" and launched the "B2B e-commerce search engine industry media" model, integrating nearly a thousand domestic vertical B2B Website traffic is integrated into the product, and dozens of domestic trains are ingeniously included in the platform, so that the customer's brand and products not only exist online, but also obtain offline train promotion space and advertising that can only be obtained by brand companies at a very low price. Covering 70% of the domestic small and medium-sized enterprise economic circle.
This time Biaowang upgraded to 4.0, still working hard on the search engine, and proposed the concept of "PC plus mobile dual-core driver". The most important thing about the PC side is the integration into 360 and Bing search engines. Although 360 Search has not been around for a long time, it has firmly occupied the second position in the domestic search market, with a market share of 10. Bing is a new search brand launched by Microsoft in 2009. The search homepage is designed with pictures and adopts a new search result navigation mode, classified search and search user experience mode. Its influence in the industry is increasing day by day. The addition of 360 Search and Bing will bring a large number of new traffic sources to small and medium-sized customers on the HC platform. At the same time, Biaowang 4.0 can also provide customers with optional services such as mobile wireless search promotion and weekend promotion, thereby providing customers with personalized services that better meet their needs.
“To achieve full coverage of search traffic is the strategy that Biaowang has always adhered to,” Yang Ning, vice president of Huicong.com, said when talking about Biaowang’s upgrade strategy, “Combining B2B and search, integrating B2B traffic and search Traffic will be able to meet the marketing needs of enterprises to the greatest extent and create more trading opportunities for them. It is also a major strategy for differentiating Alibaba’s online sales products.”
Unlike Alibaba, which specializes in on-site traffic. Biaowang products have achieved full network and full traffic coverage through the three major functions of priority display on Huicong's website, search engine promotion and industry media promotion. This is the first time in the B2B industry.
“Purchasing Biaowang’s ranking service is definitely a shortcut to doing business.” When asked about the effectiveness of Biaowang’s promotion, Guo Junyi, the owner of a lighting mall in Beijing, said the above. "We are a small business and don't understand the Internet, let alone SEO. When we first started investing in Baidu, we spent a lot of money but it didn't work. A friend introduced me to the service provided by Biaowang, and I really spent a small amount of money to do big things. After five years of hard work, the lighting city's revenue quickly increased by 35%. "In fact, among Huicong customers, there are many small and medium-sized enterprises like Guo Junyi who have used Biaowang products to stimulate new impetus for corporate development.
In Yang Ning’s view: “When corporate buyers have purchasing needs, in addition to patronizing B2B platforms, they will also habitually use mass searches such as Baidu. Biaowang uses search engine layout to place buyers first. Introducing Huicong.com and guiding buyers and sellers to conclude transactions, Biaowang's search engine promotion function can be called Huicong.com's masterpiece of deeply exploring customer needs.
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At present, the domestic economic situation is stabilizing and buyer demand is gradually released, but the problem of information asymmetry between buyers and sellers still exists. How to present enterprise and product information in front of merchants in need will be a B2B The most important task of the platform. Through Biaowang products, small and medium-sized enterprises will achieve full Internet traffic coverage while avoiding the high costs of being unfamiliar with public search algorithms. It is a low-cost and efficient choice.
From search engines to vertical media, from industry cross-border alliances to offline trains, Biaowang can also be called a masterpiece of Huicong Network's "integration of vertical and horizontal" strategies.