Italian Alpina Knitted Sportswear Co., Ltd. (hereinafter referred to as Alpina Company) held a press conference in Beijing to introduce the rights protection work and a series of achievements of its 6-year-old "L'ALPINA (Alpina)+Kangaroo Graphics" series trademarks in China.
It is understood that in 1946, Mr. Leardo Gabrielli of Italy founded Alpina Company. The original intention of establishing the enterprise is to enter the knitting market with innovative high-end methods, new fabrics and excellent "functional" textile technology. In 195, the company began to use the trademark "Australia by L 'Alpina+kangaroo graphics".
in p>1971, Gabrielli and his wife decided to devote themselves to the field of sports and explore the market in tennis, which requires more imagination, higher quality and more beautiful styles. These characteristics are the essence of "L'ALPINA". In the late 197s, Giordano Maioli, an Italian tennis champion and Davis Cup winner in the 196s, obtained the right to operate the trademark and made it one of the symbols of the tennis world.
with the development of the brand, "L'ALPINA" and its iconic logo-kangaroo graphics, with numerous victories, have gained high popularity and become one of the world-renowned famous brands.
in the 197s, the Italian trademark "Alpina+kangaroo graphic" began to enter Hong Kong, and it was registered in Hong Kong on September 29th, 1979 and on March 5th, 1982.
in the early 199s, the brand officially entered Chinese mainland. In 1993, Alpina Company submitted an application for extension of registration to the Trademark Office of the State Administration for Industry and Commerce through madrid agreement concerning the international registration of marks, which was successfully passed. So far, the trademark has been licensed in dozens of countries and regions, and the brand has gained a good reputation and made great progress in the China market. However, in the process of development, the trademark also encountered the embarrassment of "alongside famous brands".
According to the person in charge of Alpina's brand in China, it is nothing new for unscrupulous traders to use unfair competition to seize the market in related domestic fields. As we all know, there are many small and medium-sized enterprises in related industries in China that do OEM production for internationally renowned brands. They don't have their own brands, and there are many enterprises whose brands are the same as or similar to those of foreign famous brands. What's more, they scramble to register internationally renowned brands in order to open up the market alongside internationally renowned brands and obtain higher profits.
In this case, Alpina Company has carried out a series of rights protection activities while improving its management mechanism and advanced production technology, and achieved certain results. The most typical thing is that since 26, Alpina Company has filed a trademark objection application with the Trademark Office for the similar kangaroo figure and its combination trademark registered by Wang in relevant categories within the statutory time limit, and actively submitted strong evidence to carry out rights protection work. The Trademark Office made an objection ruling according to law, and the objected trademarks were not approved for registration, and some trademarks were invalid.
The Kangaroo graphic trademark No.346136, which Wang applied for registration, was approved by the Trademark Office on March 26th, 27. However, after Alpina Company filed an objection review application for the trademark with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Review and Adjudication Board) on April 26th, 27, the Trademark Review and Adjudication Board held that, The trademark registered by Wang is the same as the trademark "L'ALPINA (Alpina)+Kangaroo Graphics" of Alpina Company, and its composition is similar. The goods such as schoolbags, umbrellas, hides and so on designated by Wang's trademark are similar to those of leather and artificial leather that are not classified and approved by Alpina Company's "L'ALPINA (Alpina)+Kangaroo Graphics". Accordingly, the Trademark Review and Adjudication Board rejected Wang's application for registration of kangaroo graphic trademarks on February 22, 21. Wang refused to accept the ruling and filed an administrative lawsuit with the Beijing No.1 Intermediate People's Court. After the trial, the court rejected Wang's claim and upheld the relevant ruling of the Trademark Review and Adjudication Board. After that, Wang appealed again, and the case is currently being tried by the Beijing Higher People's Court. It was verified that the trademark No.346136 registered by Wang was transferred to a leather goods company in Dongguan on March 8, 213.
in view of the above situation, some experts said that if enterprises want to develop for a long time, they should work hard on product quality and brand promotion. Blindly chasing famous brands will lose yourself-legal conflicts with well-known brands can easily be pushed to the forefront of rights protection, and the result of bad thinking will only be a dead duck.
"We hope to achieve better development in China, and we also hope that more China enterprises will join the fair and legal market competition." The person in charge said in an interview that "enterprises should understand and respect the intellectual property rights of others while creating their own brands". Alpina Company attaches great importance to trademark protection. At present, the company has applied for registered trademarks in various categories in Chinese mainland. In case of related infringement, Alpina will actively take administrative or judicial measures to defend its legitimate rights and interests. With a solid intellectual property foundation, Alpina's future development in China will be smoother, and it will also make its own contribution to the promotion of related industries in China.