Rishun shares originated in Xiping Town, Anxi, the hometown of Tieguanyin. It is a large-scale specialized leading enterprise integrating tea base construction, research and development, production and sales of tea, tea sets and tea foods. Its origin can be traced back to the discovery of Tieguanyin by Wang Shirang during the Qianlong period (1736). Under the guidance of the strategic positioning of "high-end independent brand supplier of tea", the company has continuously improved the upgrading of the tea supply chain system: First, the sources of raw tea are diversified. On the basis of the existing 65,438+/kloc-0.0 million mu tea garden in Gande and Xianghua District, the company has also actively deepened "self-production+cooperatives (unified retail operation)+farmers (using our fertilizer and technical guidance)+market acquisition (. At the same time, it will promote the development of more than 65,438+10,000 tea farmers in Anxi, and increase the annual income of each farmer by more than 3,000 yuan; Secondly (processing), the company has five primary processing plants and one refining plant covering an area of 1.2 mu in quanzhou taiwanese investment zone, and has hardware facilities such as office buildings, product laboratories and modern production workshops that meet food hygiene and safety control standards; Thirdly (quality control), the company has a professional and advanced testing laboratory equipped with access channels. In addition, by sharing the responsibility of fertilizer with manufacturers, the national tea quality testing center (a third-party impartial and independent full-time testing institution) was established to fully control the product quality; Finally (scientific research), the company not only has green experimental bases in Huqiu and Penglai, but also cooperates with Peking University to jointly build "Tieguanyin Research Base" and Wuyi Rock Tea and Black Tea Research Base with Wuyi College, and start the scientific research platform in an all-round way to build a new model of tea industry development.

The company always adheres to the business philosophy of "true quality, no bargaining" and grows steadily. Since its establishment, the contribution of tax payment has been increasing, and the tax payment has reached more than 200 million so far. Adhere to the development policy of "direct sales to ensure quality". Up to now, there are more than 250 direct stores in Fujian, Beijing, Tianjin, Jiangsu, Zhejiang, Shanxi, Guangdong, Liaoning, Shandong, Shanghai, Sichuan, Chongqing and other provinces and cities. In addition, the establishment of "Tieguanyin Cultural Center in Richun" and "Xishi Teahouse" not only built a good interactive platform for tea lovers, but also contributed to the continuation of tea culture exchange.

"Talent is the foundation of an enterprise", and "Richun" has always attached importance to the cultivation of talents and the improvement of employee welfare. Under the influence of the values of "modesty, courtesy, reason and truth", create a good working atmosphere of mutual respect and trust; Provide and gradually improve the working environment of employees. In addition to standard accommodation, most employees have enjoyed the treatment of five insurances and one gold. At present, the company has nearly 2000 employees and employs more than 200 national technicians and professional management talents. In 2008, "gooday Institute of Management" was established. The college has a perfect training system, complete hardware equipment, large-scale training room and lecture hall, and has trained more than 1600 professional marketers, which are deeply loved by peers and have delivered a batch of tea culture messengers to the industry.

In recent years, the company's social influence has been expanding. It has successively won the honors of "Top 100 Tea Enterprises in China", "Top 10 Brands in China Market" and "Charity Poverty Alleviation Enterprise". On 20 1 1 year, "Richun" was recognized as "China well-known trademark" by the State Administration for Industry and Commerce, and was listed as a backup enterprise in Fujian Province.

Under the new historical environment, Richun Co., Ltd. is committed to forging leading enterprises of high-end tea brands in China, relying on Fujian tea resources and taking Tieguanyin as the core!