1. Naming right refers to selling names to enterprises or manufacturers who want to advertise in sports competitions or other activities, and the latter can use the competitions or other activities to publicize and introduce their rights.

2. The right to add one's own name in front of something, in layman's terms, is the right for a merchant to sponsor an activity (such as a competition, benefit performance, etc.) and obtain the right to name the activity with his own trademark or brand.

1. Naming right is a kind of right intangible assets, which is attached to tangible assets. Therefore, its auction disposal right belongs to the owner of the asset, that is, the owner. However, due to the particularity of the owner and the particularity of the place name itself, it needs to be reported to the relevant departments for approval. The relevant departments here refer to the civil affairs departments according to the Detailed Rules for the Implementation of the Regulations on the Administration of Geographical Names issued by the Ministry of Civil Affairs on June 18, 1996.