LOGO generally refers to the icon logo

For example, your main version LOGO is the full-screen picture that appears automatically when booting up

LOGO is a variation of the Greek logos. The abbreviation of logogram now generally has two meanings.

1 It is a teaching language in computers

2 The trademark or logo of a company or enterprise

Of the two, the latter represents The most common meaning.

Business logo LOGO

A logo is a logo

Logo, logo, and trademark (logo) are the products of modern economy. They are different from ancient imprints and modern logos. It carries the intangible assets of the enterprise and is the medium for the enterprise's comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, appears most frequently, and is also the most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience.

Logo design fixes specific things, events, scenes and abstract spirits, ideas, and directions through special graphics, so that when people see the logo, they will naturally associate it with the company, thereby making them more aware of the company. Generate recognition. The logo is closely related to the operation of the enterprise. The logo is an indispensable element of the enterprise's daily business activities, advertising, cultural construction, and external communication. As the enterprise grows, its value continues to grow. Someone once asserted: "Even if a fire burns down all the assets of Coca-Cola, Coca-Cola can get back on its feet with its trademark." Therefore, companies with a long-term vision attach great importance to logo design and understand the role of logos. In the early stages of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If it cannot objectively reflect the corporate spirit, industry characteristics, and scientific modeling A beautiful logo will cause unnecessary waste and losses to the company as it develops and undergoes changes and adjustments. After the Bank of China changed its logo, only the outdoor media that were removed and replaced nationwide caused a loss of 20 million yuan.

In the business field, LOGO means logo or logo. The logo of various common products is the logo, which is also the brand name. Including words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, can be applied for registration as trademarks. The logo of a trademark should also have distinctive features and be easy to identify, so that consumers can distinguish the products or services marked by the trademark from similar products or services marked by other trademarks.

LOGO and production on the Internet

LOGO is mainly a graphic mark used by various websites on the Internet to link to other websites, representing a website or a section of a website.

1. The role of LOGO

1. LOGO is a sign and portal that links to other websites and allows other websites to link. The reason why INTERNET is called "Internet" is that various websites can be connected to each other. In order for others to enter your website, you must provide a portal for them to enter. The graphical form of a LOGO, especially a dynamic LOGO, can attract more attention than a text link. This is especially important in today’s age of competition for eyeballs.

2. LOGO is an important reflection of the website image. How can a well-dressed person let his business card be stained? As far as a website is concerned, the LOGO is the business card of the website. For a website that pursues elegance, the LOGO is its soul, the so-called "finishing point".

3. LOGO can make it easy for the audience to choose. A good LOGO will often reflect certain information about the website and its creator, especially for a commercial website, from which we can basically understand the type or content of the website. This will be highlighted in a link page full of various logos. Think about it, when your audience is looking for a website with specific content they want among a large number of websites, how important it is to have a LOGO that allows people to easily see the type and content of the website it represents.

2. International Standards for LOGO

International Standards for LOGO In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications:

1. 88*31 This is the most common LOGO specification on the Internet, and all the ones collected on this site are of this size.

2. 120*60 This specification is used for LOGOs of general size.

3. 120*90 This specification is used for large LOGO.

3. Tools and methods for making LOGO

It seems that there is currently no software specifically designed to make LOGOs, and in fact there is no need for such software. The image processing software we usually use or the animation production software (if you want to make an animated LOGO) can be well qualified for this job, such as PHOTOSHOP, FIREWORKS, etc. The method of making a LOGO is no different from making ordinary pictures and animations. The only difference is that its size is specified.

IV. Conditions that a good LOGO should meet

A good LOGO should meet the following conditions, or several of them:

1. Comply with international standards

International standards for LOGO

In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications:

1.88*31 This is the most common LOGO specification on the Internet.

2.120*60 This specification is used for general-sized LOGOs. .

3.120*90 This specification is used for large LOGO.

2. Exquisite and unique

3. Integrated with the overall style of the website

4. Able to reflect the type, content and style of the website

Essentials for making an excellent LOGO

1. Recognition

Regarding the requirements for recognition, it must be easy to recognize and remember. This requires simplicity in both color and composition.

2. Specificity

The so-called specificity means that it must be different from other LOGOs and have its own characteristics. Otherwise, if all the LOGO designs are the same, it is better not to use them.

3. Connotation

The design of a LOGO must have its own meaning, otherwise no matter how beautiful and perfect it is, it will only be beautiful in form, but without any meaning. This requires that the LOGO must have its own symbolic meaning.

4. Legal awareness

Regarding the legal awareness of LOGO, you must pay attention to sensitive words, shapes and language.

I won’t go into detail on this point, there are too many to finish.

5. Overall image planning (structural)

The different structures of the LOGO will give people different psychological awareness, just like the horizontal line gives people the feeling of smoothness, stability, continuity and harmony. Calm, vertical lines give people the feeling of being high, straightforward, light and impetuous, while dots give people the feeling of expansion or contraction, which easily attracts people's attention.