The steps are as follows:

1. First of all, when establishing a fresh food category, you must have a selling point. This selling point is very important and determines the brand's positioning, target group, and audience.

2. Selling points can be multi-faceted, such as the place of origin, such as Yangcheng Lake hairy crabs. These selling points themselves enhance the brand’s appeal and status, so the selling point positioning must be advanced and accurate.

3. After the selling point positioning has been determined, it is necessary to determine a name for the brand that has a communication effect and is suitable for brand positioning. This name must match the brand positioning, be able to highlight the characteristics of the brand, and be easy to promote. , such as Luyouxian, names that can reflect the selling points of the product.

4. What distinguishes fresh food brands from other brands is that they have brands, packaging, and quality assurance. Therefore, the packaging of the brand must be distinctive and of high quality, otherwise it will be difficult to attract consumers. eyes.

5. After the quality and appearance of the product are guaranteed from the inside out, a corresponding food safety assurance system must be established. This is very important. A food safety system certification and an authoritative third-party external certification. The inspection certificate greatly enhances consumers' trust and enhances the brand's image.

6. Brand marketing and promotion is also very critical, otherwise it cannot become bigger and stronger. There are many channels for promotion, such as trade fairs, fresh food brand festivals, e-commerce promotions, science popularization activities, etc. , promote yourself as much as possible and increase public impression.