Group Mission

Advocate a high-end and fashionable lifestyle,

Transmit the values ??of balance, love and happiness,

Let us ***Enjoy the opportunity to excel in life!

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Group Vision

Focus on beautiful fashion, create China’s exquisite life aesthetics, and spread China’s fashion and creative culture,

Create the most beautiful high-end fashion brand group in China to create beauty for customers and society!

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Entrepreneurial Concept

Focus, innovation, and hard work will create the future!

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Environmental Concept

Green and environmentally friendly, pleasant and comfortable

Interpretation of Fire Phoenix

This LOGO is based on Chinese Zhiyi's fiery phoenix sculpture is a creative prototype, with a simplified form but far-reaching significance. The "phoenix" that absorbs the spirituality of heaven and earth merges with the "phoenix" that has lofty aspirations.

The entire LOGO shape is like a flower bud waiting to be released, with the beauty of blooming flowers, showing that Hua Zhiyi has been like a phoenix rising from the nirvana. In the turbulent and changing fashion world, he has gone through tempering, focused on innovation, and has the courage to make breakthroughs; it symbolizes Hua Zhiyi's people's unity and concerted efforts have become a true portrayal of the spiritual inheritance of two generations.

Hua Zhiyi Spirit

The spirit of Hua Zhiyi is the spirit of the Fire Phoenix, an advocacy, a spirit full of dreams, loving fashion, creative, doing good, and creating happiness. ; It is the spirit of being grateful, taking responsibility, being humble and kind, and being willing to cooperate; it is the spirit of always being customer-centric, focusing on efficiency, constantly surpassing, and striving for excellence.