The thing is like this, Reebok was banned by the Chinese government because of the Olympic Games incident that year, and China’s sports market was not as good as it is now, so Reebok gave up the Chinese market and sold the agency rights to We hired a Chinese company, which represented many brands, so it did not pay much attention to Reebok's market development. As a result, when Reebok became the number one sports brand in Europe and the United States, it could not compete with Nike and Adidas in China.

Under such a general premise, the company naturally did not register a special Chinese trademark for Iverson. This opportunity was discovered by this manufacturer in Fujian, which originally made high-imitation shoes. They registered the Chinese trademark Iverson. Sen trademark, regardless of whether Reebok and Iverson agree with it or not, it is legal for them to do so.

Later, because of Iverson’s agent’s interpersonal relationships, he was generally not very active in doing things and AI was getting older and could not find a contract in the NBA, but he still wanted to play, so he came to China to give it a try. Can it be labeled as CBA? It was only then that they discovered that the trademark Iverson was being used by someone else, but there was nothing they could do about it at this time. They registered it first, and this company took advantage of this and negotiated with AI's agent with low requirements. They bought Iverson's Chinese signature rights at a high price. In fact, they can use it without buying it. However, they can use the purchase of the signature rights to promote Iverson's signing with our company, and they can also use Iverson. The portrait of the person could not be used before, but this matter is not harmful to AI, because it is used by others regardless of whether they buy it or not, so the authorship rights were sold along the way. That's what happened, but strictly speaking, it was purchased It's just a portrait right, and it doesn't conflict with the commercial endorsement of Reebok's lifetime contract