a graphic trademark refers to a trademark that is composed solely of graphics or symbols. Graphic trademarks can be used in a wide range of graphics, with infinite space for change and easy visual appearance. It is not limited by language, and it is easy for people to identify them as long as they know the graphics, no matter what language or region they use.
generally speaking, the main body of a graphic trademark composed of an extremely simple geometric figure (e.g., a straight line, a curve, a regular triangle, etc.) will easily be considered as lacking in distinctiveness. Graphic trademarks with distinctive features should have a clear composition subject and visual center, which can make people associate with a name at the sight of graphics. Otherwise, a disorderly combination of graphics with no main body or multiple themes is not conducive to consumers' recognition and memory, nor is it conducive to calling names. Even if it is approved for registration, it is very difficult to protect it.
when using a trademark composed of graphics, the graphics prohibited in Articles 1 and 11 of the Trademark Law shall not be used. Because of the ever-changing expression of graphic design, even the same object can be designed into different patterns with certain differences and applied to different graphic trademarks. In addition, because everyone has different intuitive feelings about graphics, it will lead to different subjective judgment results. Therefore, if there is no original graphic design, it is more difficult for pure graphic trademarks to be examined before registration and protected after registration than in word mark. Trademark registration process
trademark registration process 1. Formal examination
If the application procedures are complete and the application documents are filled out in accordance with the regulations, the Trademark Office will issue a notice of acceptance.
if the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.
if the application procedures are basically complete or the application documents basically meet the requirements, but need to be corrected, the Trademark Office will issue a notice of correction of the application for trademark registration. If the applicant makes corrections within the time limit and returns them to the Trademark Office, the date of application shall be kept; If no correction is made or the correction is made within the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.
trademark registration process ii. substantive examination
a trademark application enters substantive examination after passing formal examination. After substantive examination, the Trademark Office shall preliminarily examine and approve any trademark application that meets the relevant provisions of the Trademark Law and make an announcement.
if the application is rejected, a notice of rejection shall be issued to the applicant.
if the trademark office thinks that the contents of the application for trademark registration can be amended, it will issue a review opinion. If the applicant gives a reply within the time limit, the Trademark Office will continue the examination.
the trademark that has been preliminarily approved after examination shall be announced by the China Trademark Office in the Trademark Announcement.
within three months from the date of announcement, anyone can raise an objection to the trademark preliminarily approved by China Trademark Office.
if there is no objection or the objection is not established after ruling, the Chinese Trademark Office will approve the registration, issue a trademark registration certificate and make an announcement in the Trademark Announcement; If the objection is established by ruling, the registration shall not be approved.
request for reexamination
in the process of trademark registration, if the applicant is not satisfied with the rejection of the trademark registration application by the Trademark Office, he may request reexamination from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to approve or not to register, and notify the applicant in writing. If the party concerned refuses to accept the objection ruling of the Trademark Office, he may request a reexamination to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing. How enterprises design trademarks
trademarks should be simple and clear. Digital trademarks are common in
trademarks, such as 555 cigarettes, 999 Weitai, 55 miraculous vitality bags, etc. Single-character trademarks, such as Jiangpai soap, Tiger brand tiger balm, etc. Hyphenated trademarks such as big brand bubble gum. World famous brands such as Nikon, Coca-Cola and Kodak are easy to remember and leave a deep impression on people.
The identifiability of trademarks is very important
When designing trademarks, enterprises always think of well-known symbols such as the sun, the moon, stars, landscapes, places of interest, celebrities, animals and plants. Products can be rendered with scenic spots, dynamic images can be expressed with animals, and popularity can be expanded with celebrities.
Trademark design must be unique
As the symbol of products and the face of enterprises, trademarks must be unique. While emphasizing trademark identification, we should also emphasize uniqueness and distinctiveness. Trademark design should be unique in conception, break through convention and be different from others.
with? Popular? Design trademark
with the help of? Popular? There are many successful examples in marketing practice, for the brand of enterprises (or products) has sailed in the wind. For example, the fictional cross talk program of Cosmos brand cigarettes at CCTV's Spring Festival Gala has a great influence. A cigarette factory took the opportunity to register the newly developed cigarettes as Cosmos brand and put them on the market, which was successful.
trademark design should avoid the same and similar
if trademark design can be balanced? Word making? With? Meaning? , the effect is better, and it will receive the double wonderful effect of strengthening uniqueness and distinctiveness and giving the trademark positive imagination. Such as Shengxifu, Tongshenghe and IBM. Another example is to remove the letter N from the word Sonny and turn it into SONY, which is a typical new name with sound and no intention.
internationalization should be considered in trademark design
Generally, trademark design should conform to the consumer psychology and habits of the target market, local social and cultural conditions, religions and preferences. For example, Southeast Asia doesn't like green; Western countries don't like 13; Japanese people don't like 4; Chinese people like Grade 8.
trademark design should consider extensibility
trademark design should have a strategic vision and consider the long-term development of enterprises, which should be a far-sighted system engineering. Such as Changhong and Haier, it is considered that it should adapt to a broader business scope and play the role of a general trademark in the future. What should we pay attention to when designing graphic trademarks?
The design of graphic trademarks is different from ordinary logo design, and trademarks need to be registered and protected by relevant state departments. When designing graphic trademarks, you can refer to the following precautions:
1. The trademarks should be simple and clear. Digital trademark is a common kind of trademark, such as 555 cigarette, 999 Weitai, 55 Shengong Yuanqi bag, etc. Single-character trademarks, such as Jiangpai soap, Tiger brand tiger balm, etc. Hyphenated trademarks such as big brand bubble gum. World famous brands such as Nikon, Coca-Cola and Kodak are easy to remember and leave a deep impression on people.
2. The identifiability of trademarks is very important. When designing trademarks, enterprises always think of the sun, moon, stars, landscapes, places of interest, celebrities, animals and plants and other well-known symbols. Products can be rendered with scenic spots, dynamic images can be expressed with animals, and popularity can be expanded with celebrities.
3. The trademark design must be unique. As the symbol of products and the face of enterprises, trademarks must be different. While emphasizing trademark identification, we should also emphasize uniqueness and distinctiveness. Trademark design should be unique in conception, break through convention and be different from others.
4. with the help of? Popular? Design trademark. With help? Popular? There are many successful examples in marketing practice, for the brand of enterprises (or products) has sailed in the wind. For example, the fictional cross talk program of Cosmos brand cigarettes at CCTV's Spring Festival Gala has a great influence. A cigarette factory took the opportunity to register the newly developed cigarettes as Cosmos brand and put them on the market, which was successful.
5, trademark design should avoid the same and similar. If trademark design can be balanced? Word making? With? Meaning? , the effect is better, and it will receive the double wonderful effect of strengthening uniqueness and distinctiveness and giving the trademark positive imagination. Such as Shengxifu, Tongshenghe and IBM. Another example is to remove the letter N from the word Sonny and turn it into SONY, which is a typical new name with sound and no intention.
6. Internationalization should be considered in trademark design. Trademark design should generally conform to the consumer psychology and habits of the target market, and to the local social and cultural conditions, religions and preferences. For example, Southeast Asia doesn't like green; Western countries don't like 13; Japanese people don't like 4; Chinese people like Grade 8.
7. Extensibility should be considered in trademark design. Trademark design should have a strategic vision and consider the long-term development of enterprises, which should be a far-sighted system engineering. Such as Changhong and Haier, it is considered that it should adapt to a broader business scope and play the role of a general trademark in the future.
8. Inventors and founders may use product trademarks. In addition, it should be noted that the trademark design can also be used as the trademark of the product according to the inventor and founder of the featured product, or the original time-honored brand as the trademark. Such as? Zhang Xiaoquan? Scissors? Wang Zhihe? Sufu, Adidas, etc.
that's what xiaobian provided for you? What is the specific registration process of graphic trademarks? , I hope everyone can like it! figurative mark