Meituan’s business model is: product sales, profit from advertising fees, and merchant service fees.
1. Product sales
Group buying websites can cooperate with merchants to help sell products with trademarks and obtain rebates on product sales. This is a relatively basic tradition in the profitability of group buying websites. Profit method.
2. Profit from advertising fees
Since group buying websites are generally local and their advertising accuracy is close to classified information, they can attract many businesses to advertise. The accuracy is relatively strong for this kind.
3. Merchant service fee
Group buying websites can also organize new product promotion activities for trademarks, promote new products for merchants, and form long-term cooperative relationships with merchants. Merchant’s promotion expenses.
Meituan’s cooperative delivery platform
1. Hummingbird Delivery, a delivery service brand under Ele.me, specializes in building a large-scale delivery network and focuses on instant delivery and instant delivery in the field of instant delivery. Intra-city delivery service provider.
2. Dada, a subsidiary of JD Daojia, provides intra-city express delivery information service platforms and fresh food merchant super o2o platform, and is a large-scale intra-city express delivery information service platform.
3. Meituan Delivery, an online ordering platform under Meituan.com, provides users with convenient online ordering and takeout services. It has an online takeout ordering platform and a professional takeout delivery team.
4. Flash delivery, an Internet company focusing on the intra-city express delivery industry, relies on Internet big data and focuses on a platform for instant direct delivery.
5. SF Express delivers immediately. SF Express provides catering takeout/supermarket/fresh food/fish and flowers and other industries with instant pick-up and delivery services focusing on the same city within 3-5 kilometers, as well as comprehensive express logistics services. business.
6. UU Errands, third-party e-commerce information based on the crowdsourcing model, A service platform, the earliest direct delivery platform in the same city, focusing on instant delivery services in the same city.