Hello, trademark dilution refers to the act of using the same or similar words, graphics and their combinations with well-known trademarks on other different goods or services without the permission of the obligee, thus reducing and weakening the recognition and distinctiveness of the well-known trademark and damaging and tarnishing its goodwill; Trademark degradation is the gradual degradation or even complete loss of the distinctiveness of the trademark itself, which leads to the evolution of an originally effectively registered trademark into a common name of goods, thus entering the field of * * *, and cannot be used exclusively by trademark registrants.

Although trademark dilution weakens its distinctiveness and damages its intangible value, it still has distinctiveness and can be remedied by corresponding measures. Trademark degradation means that its distinctiveness is completely lost and it becomes the common name of the product, and there is no possibility of remedy. Therefore, measures need to be taken to protect it when it is encountered.

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