1, Jordan brand is a product line owned by Nike, and it is the brand of American star Michael Jordan himself, and its logo is called "Flying Man".
2. Jordan (China) is a brand registered by China people. It has nothing to do with American star Michael Jordan or Nike.
The picture below shows the Jordan logo of China on the left and the Jordan logo of the United States on the right:
Extended data
2.23 Jordan trademark case
At the end of 20 1 1, Jordan sports' initial application was approved, and 20 12 will be listed soon. 20 12 On February 23rd, Michael Jordan suddenly appeared in the video, and said that he had filed a lawsuit in a domestic court, accusing Jordan Sports Co., Ltd. (hereinafter referred to as Jordan Sports) of infringing his name right. This led to the "2.23 Jordan trademark case". ?
On July 27th, 20 15, the Beijing Higher People's Court announced the judgment of the second instance. In the case of Michael Jordan and China Jordan's sports trademark dispute, Michael Jordan's claim to revoke Jordan's sports disputed trademark was not supported by the court, and Jordan's sports registered trademark was not revoked. Reject the appeal and uphold the original judgment. Declare that this is the final judgment.
On the morning of April 26th, 20 16, the Supreme People's Court held a public hearing on the serial 10 trademark dispute between Michael Jordan, the retrial applicant, the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce and Jordan Sports Co., Ltd., the third person in the first instance. In court, the two sides debated whether Jordan's trademark was infringed for four hours, but the final result was not pronounced in court.
Baidu Encyclopedia-Jordan (China Sporting Goods Brand)
Baidu encyclopedia-Jordan brand