Brand design is a visual and conceptual design process aimed at creating a system of logos, logos, colors, graphics and other elements that represent a business, product or service. Brand design is designed to establish and convey a company's reputation, credibility and uniqueness, and to help consumers quickly identify and remember the brand.

A brand is an identity consisting of a unique name, symbol, design, slogan, etc., used to distinguish a company or product from other companies or products. It is the core of a corporate image, able to convey the brand's values, culture and commitment, and build consumer trust and loyalty to the brand.

Brand design refers to the visual and sensory way to create a brand image, including the selection and combination of logos, colors, fonts, shapes and other design elements to convey the brand's value and personality, thereby helping consumers readers recognize, remember and trust the brand. Through brand design, companies can establish a unique brand image in a highly competitive market, enhance brand awareness and loyalty, and increase sales and earnings.