Le coq brand was founded by Emile Camille, the founder, in Lomiri, Heeroo, France. Tel: 1882. With the development of the company, its products are loved by more and more people.
1948 "rooster" sign is used for the first time. The rooster is the symbol of France. This symbol originated from an ancient people living in France. They use the cockfighting pattern as their flag. Since then, the symbol of rooster has taken root in France and become the spiritual symbol of the French nation. Le coq brand clothing and its dazzling "rooster" image quickly became famous in Europe and quickly swept the world.
198 1 In the spring of, Le coq brand was officially listed in Japan, and its products combined the romantic atmosphere of France with the exquisite elegance of Japan, creating a broad personalized space for trendsetters. With the rapid development of Adidas pants in the Asia-Pacific region, Le coq has spread all over Japan, South Korea, Taiwan Province Province, Hongkong, Thailand, Singapore and other places, and won wide recognition and pursuit from local fashionable young men and women.
In the spring of 2004, coq sportif was introduced to China by Ningbo Leka Company. This brand with a long history and outstanding concept is bound to blow a fashion hurricane in China.
Excellent design of le coq sportif:
Rooster's casual clothing series is called sports lifestyle, with simple design, emphasis on leisure and comfort, exquisite details and a sense of fashion design. Its casual shoes and sports shoes are also famous for their liveliness and richness. Casual shoes are called [smod], that is, sports+pattern+art. They are made of leather, mesh cloth, twill cloth and other multicolor patterns, which are suitable for different occasions.
Origin: France, much hotter than Japan. Literally interpreted as "little cock who loves sports"
1882, Emile Camuset, a textile merchant who loves sports, began to knit professional running clothes and sweatpants in French towns to supply sports groups. At that time, only sportswear and product numbers were written. 1948 is becoming more and more popular and sought after. Adidas ts is officially registered as a professional brand with a square logo and a cockerel logo.
LOGO: LOGO was changed in 60 years, 66 years, 68 years and 75 years, but now the logo is 1975, which is still in use today-there is a rooster in the triangle. This triangle represents the close triangular relationship between Emile Ka Muset and his two children. The rooster is a symbol of France, which means mascot, while the rooster in the middle of the triangle means sunny family. An athlete riding a rooster represents dignity, perseverance and courage.
Major events:
Roland took over in 1949.
Rooster sportswear became famous in the Tour de France in the 1950s, and has often appeared in Olympic Games, World Cup and Grand Slam tennis since then.
In 66 -74, it was owned by Adidas.
1982 and 1986, he sponsored the football uniforms of the world cup champions in Italy and Argentina respectively. Diego Maradona successfully established the leading position of the brand with the classic scene of kissing the trophy in a rooster suit.
In the 1990s, Japan's Nagoya Eight Whales Team and Osaka Flying Horn Team also put on their jerseys, which made them famous in Japan.
Japan development:
In 2000, Japan launched a series of Japanese transportation services and dynamic services.
0 1 year and agnes b, also from France, engaged in cross overadidas and opened casual sports shoes.
Since 2002, we have launched shoes and clothing with fashion brands mina perhonen and A/T.
At present, le coq sportif is mainly divided into two series: sports series and fashion sports series. You must have noticed our logo. A cockerel in the triangle is really eye-catching. The rooster has always been a symbol of France. This symbol is thought to come from an ancient people living in France. They used cockfighting patterns as flags. Since then, the rooster symbol has taken root in France, and the French also respect the rooster as a sacred symbol of France. Emile Camuset, the founder of Le coq sportif, chose a triangle to symbolize his close relationship with his two children. He attached great importance to family relations, taking maintaining family harmony and unity as his first task, and always hoped that the family Qi Xin would work together. A brave rooster embodies the spirit and tradition of the French nation; But triangles give us warm feelings. The persistence and warmth embodied in this symbol will break through regional boundaries and remain in future generations.
Alliance with fashion brands: Cooperate with many famous Japanese fashion brands to promote rooster as a popular fashion brand.
It became a hot commodity as soon as it came out. Because agnes b is very popular among Japanese, it also makes roosters a must-have for Japanese girls. In 2002, we cooperated with fashion Tsumori Chisato and Nordic women's wear mina perhonen, and in 2003, we cooperated with A/T to design a series of special notes. Combined with fashion characteristics, sportswear has become fashionable and stylish. The most striking thing is that in 2003, Heyuan Zhensuke, once the creative director of Louis Vuitton magazine, designed a pair of limited edition sports shoes. There are hand-painted patterns in the shoes, and the purchase price is as high as $265,438+0,500, which has become a trend event. This pair of gold foil sneakers is only available in two sizes, and each pair is packed in a wooden box, which is very expensive. )
A brief history of le coq sportif
1882 Mr Emile kamizhe is in Lomiri? Heeroo Sey founded the Knitting Sportswear Company.
The first trademark was registered at 1948.
1950 triangle trademark registration.
195 1 "Tour de France" designated Le coq clothing as the official designated clothing.
Color registration of triangle trademark in 1965.
1966 signed an open agreement with adidas.
1968 Arthur? Ash won the first US Open in LCS costume.
1968 LCS signed a contract with Michael Gazi.
1968 Simplified sign registration.
Eddie Merkes won the Tour de France with 1970.
1974, Adidas bought LCSadidas sports shoes, and officially began to expand the international market.
1975 used the current logo for the first time.
1980 Joined Japan Oriental Company.
1982 Italy wins LCS Fashion World Cup.
1983 yenico? Noah won the French Open in LCS costume.
1985 LCS Japan joined TORUBION Company.
1986 Argentina wins LCS clothing world cup.
Dassler (President of Adidas) 1987 passed away.
1988 Saragan, France.
199 1, disante company obtained the right to operate LCS products in the Asia-Pacific region.
1995 Nike? Price won the British Open.
1995 Brown Group obtained the right to operate LCS in the Asia-Pacific region.
LCS joined Brown Shoes Company on 1998.
1998 LCS (Japan) joined disante company.
Brand style
Le coq brand is based on "Happy Sports, Happy Lifestyle (Happy Sports! Happy style! ) "is the brand concept. At present, the Le coq operated by Shanshan is defined as "originating from France and charming Tokyo". Its products combine the romantic atmosphere of France with the exquisite elegance of Japan, and take the brand mission of "combining sports with leisure and lifestyle" to create a broad personalized space for trendsetters. Its simple design, emphasis on leisure and comfort, attention to detail, combined with fashion characteristics, make sportswear fashionable and stylish.
brand positioning
Le coq brand serves young men and women aged 18-35 who advocate nature, leisure, love sports, have a unique outlook on life and understand the latest fashion things.
Brand market system
With the development of the company, LeCoQ brand products are loved by more and more people. 198 1 was officially launched in Japan, and the market network was fully rolled out. After rapid development in the Asia-Pacific region, Le coq has spread all over Japan, South Korea, Taiwan Province Province, Hong Kong, Thailand, Singapore and other places, and won wide recognition and pursuit from local fashionable young men and women. Lecoq has developed rapidly since it entered the China market in the spring of 2004, and its first store has successfully settled in Ningbo New World Department Store. Then set up counters in Shanghai, Chongqing, Wuhan, Wuxi and other places. I believe this brand with a long history and outstanding concept will surely blow up a fashion hurricane in China.
My QQ66400 1370 asks me about clothes.