Nowadays, in the face of trademark transfer, many people are complaining that the price of trademarks is too expensive. Is it tens of thousands, hundreds of thousands, millions? ，? What is the value of a small trademark? What's more, it is said directly that all the trademark sellers are deceptive. In fact, there are cheap trademarks, but good trademarks are also worth the money.

why are trademarks so expensive?

first of all, why the trademark is expensive depends on the difficulty of trademark registration. For those who have experienced the delay in trademark registration and are eager to use the trademark, the price of the trademark in trademark transfer is really not expensive. To register a trademark, you have to have a nice and creative name or a vivid and unique design, and you have to go through a series of complicated procedures such as trademark inquiry, trademark registration application, trademark examination and registration announcement. This process takes a lot of time and risks, even if it can pass smoothly and get the trademark registration certificate, it will take more than one year at the earliest.

why are trademarks so expensive?

in terms of the good or bad of trademarks, trademarks are an intangible asset of enterprises, but the intangible assets of trademarks are not the same for every trademark. If an enterprise spends a little more money to buy a better trademark at the beginning, there will be a lot of room for the price increase of the trademark, and it will rise rapidly. It is possible to make it into a well-known brand or trademark. At that time, the value of this trademark can be imagined.

why are trademarks so expensive?

Expensive trademarks are also related to the expensiveness of other publicity and promotion methods. How to explain this? You want some enterprises to spend millions, tens of millions or even hundreds of millions of advertising fees to promote their products on TV or other media with only one purpose: to make consumers remember their trademarks. And a good trademark may not need to spend such a huge amount of money for publicity and promotion. A good trademark has included the saved publicity expenses, because a good trademark itself is free publicity.

Buying trademarks not only saves a lot of time and energy, but also can be put into production immediately to earn foreign exchange for enterprises as soon as possible. However, when choosing to buy a registered trademark, many owners often look for a cheap trademark just for the sake of cheap price. In fact, bad trademarks don't need to be used even if they don't cost money. Good trademarks are hard to come by. The price of a trademark is high because it is really worth it, of course, excluding those high-priced trademarks that are deliberately hyped.