Establishment
Online convenience stores are the re-creation of the retail format of traditional convenience stores. Based on the urgent convenience needs of consumers and large-scale online shopping needs, through the combination of traditional convenience store Hualian and e-commerce, the products and services of Shenzhen Hualian e-commerce mainly include three parts: Hualian online convenience store, Hualian convenience shopping machine and Hualian online mall. The combination of "convenience store+e-commerce" is used to establish the retail and service terminal of the living community to meet the daily needs of consumers. Hualian intelligent terminal effectively maintains the offline interpersonal network, brings stable customers to convenience stores through value-added services, and improves consumers' loyalty and stickiness to convenience stores.
Hualian online convenience store provides users with four convenience needs, and the time is convenient: come at any time and buy at any time; Convenient purchase: quick finding and quick trading; Convenient service: trivial and complicated things, all arranged, worry-free; Convenient distance: you can see it when you go out, and you can find it on the street, providing the most convenient goods and services.
In order to better serve consumers, Hualian Online Convenience Store provides free Wi-Fi access, bar leisure, online purchasing and other services, so that residents can meet their daily needs without leaving home, and strive to create a "three-minute convenience life circle" to comprehensively enhance the convenience of urban life.
service function
1. Wi-Fi access to the Internet and unlimited communication
Wi-Fi is a wireless networking technology, which can support computers, mobile phones, platform computers and other mobile terminal devices that support Wi-Fi function. Through Wi-Fi access, you can access QQ, send emails, send Weibo and a series of online behaviors.
2. Value-added services, fashionista
At present, the online value-added services of Hualian. com include mobile phone recharge, game card recharge, air ticket reservation, hotel reservation, movie ticket reservation, performance ticket reservation, scenic spot ticket reservation, driving school registration and online car rental. Consumers only need to touch the screen, just like using a smart phone, and all operations can be completed in a snap of their fingers, avoiding the troubles of waiting in line and not knowing the computer.
3. Pre-purchase of goods, unlimited expectation
Provide a purchasing list of overseas goods catalogs, consumers can choose their favorite goods for pre-purchase and can pick them up directly at convenience stores.
4. Convenient service, happy life
Convenience stores offer many offline services, including express delivery, laundry, printing, certificate handling and other services
5. Leisure at the bar, letting go of the mood
Consumers can enjoy the afternoon summer sunshine, a cup of coffee and a magazine in the bar area, relieve the pressure at work and enjoy the beautiful afternoon sunshine; You can talk in the bar lounge.
6. Cooked lunch is delicious.
Introduce famous snacks and lunches from Taiwan Province, and change products according to different seasons.
7. Offer promotions and intimate services.
Weekly special offers allow you to buy the most valuable goods.
Online convenience stores provide free boiled water, and you can also use boiled instant noodles and coffee.
8, door-to-door, caring service
Online convenience stores provide free door-to-door service, and you can buy the goods you need without leaving home.
9, microwave drinking, peace of mind
Hualian online convenience store provides free microwave heating service, and you can enjoy steaming delicious food anytime and anywhere.
1-hour and 24-hour professional retail service
Shenzhen Hualian E-Commerce Co., Ltd. is a new retail service company initiated by Tianjin hualian department store Enterprise Management Co., Ltd., which belongs to the trademark "Hualian", and established by a number of companies with investment
company Logo
. Its headquarters is located in Hualian Building, No.28, Shennan Middle Road, Futian District, Shenzhen. The purpose of this paper is to use the advanced e-commerce platform to integrate Hualian system all over the country and shopping malls, supermarkets and convenience stores that are willing to join outside the system, so as to create a brand-new O2O business model combining online and offline, and strive to make Hualian, a totem brand full of national genes and numerology, glow with vitality in the new era!
Shenzhen Hualian E-commerce will completely change the traditional retail sales model, rely on brand-new technology, and adopt a new retail business model that combines physical store franchise chain channels with network and terminal equipment services to bring high-quality goods and convenient services to consumers.
At present, the self-owned products of Shenzhen Hualian e-commerce include Hualian online convenience store, Hualian convenience shopping machine and Hualian online mall. Through the O2O(Online to Offline—) mode, the company truly realizes the seamless and perfect combination of convenience stores and e-commerce and creates a "three-minute happy life circle" for consumers.
with the development of localized micro-e-commerce, the connection between online and offline between network information and physical objects has become increasingly close. O2O is the combination of offline business opportunities and Internet technology, making the Internet the front desk of offline transactions, allowing online to offline to enter people's lives, better providing the best shopping experience for online and offline consumers, effectively solving the e-commerce problem of traditional industries, and becoming the last platform of e-commerce and logistics distribution. Physical stores and e-commerce are integrated with each other.
Shenzhen Hualian e-commerce completely breaks the traditional retail mode and traditional e-commerce mode through the close combination of online and offline commodity sales mode, and is promoted offline through Hualian online convenience stores; Hualian convenience shopping machine (divided into upper and lower screens; The upper screen is for advertising and the lower screen is for diversified value-added service applications); The commodity sales of Hualian Online Mall are integrated and closely combined. Through Hualian Online Mall to meet consumers' purchasing needs, and then open up online sales channels, establish a huge membership base, and on this basis, expand business scope and increase the number of members, and finally build into a chain community comprehensive service diversified platform, thus providing consumers with the best shopping experience and life service, and building a one-stop happy life experience store for customers. [1]
Basic information
Company name: Shenzhen Hualian Electronic Commerce Co., Ltd.
Foreign name: Shen Zhen Hualian Electronic Commerce Co., LTD
Company nature: limited liability company
Headquarter location: Shenzhen, China
Establishment date: June 15, 212
Business scope: e-commerce, daily necessities, cultural and sports supplies, hardware and electrical machinery, electronic goods, business information consultation, game software development, etc.
Historical evolution
In the 198s, the Ministry of Commerce invested. On December 26th, 1989, the inaugural meeting of the National Commercial Building Group was held in Tianjin, and the "National hualian department store Group Headquarters" was born.
In p>1995, the headquarters of hualian department store Group was issued by the former Ministry of Commerce, and the trademarks of Hualian and hualian department store were registered in the State Trademark Office successively. Trademark approval services include department stores, hotels, logistics, clubs and other industries and formats. It provides legal support and policy guarantee for the operation of each member unit in this region.
In June p>1997, Li Lanqing, former member of the Standing Committee of the CPC Central Committee and vice premier of the State Council, met with representatives of the All-China Hualian Group in Beijing in Zhongnanhai, and said, "With the approach of WTO and international commercial capital rushing to the China market, we should make hualian department store a national brand."
With the progress of the times and the gradual perfection of the market-oriented mechanism, the headquarters of hualian department store Group is facing many difficulties such as market-oriented operation and brand maintenance. It is in this context.
On February 25th, 24, Hualian Group held the second session of the 17th Standing Committee in Langfang, authorized its headquarters to register and establish "Tianjin hualian department store Enterprise Management Co., Ltd." and transferred the trademarks of Hualian and hualian department store to Tianjin hualian department store Enterprise Management Co., Ltd., thus providing legal support and guarantee for further integration of Hualian resources and management of trademarks of Hualian and hualian department store.
on November 7, 24, the group held the first general meeting of shareholders in Changshu, and adopted the articles of association to elect the board of directors and the board of supervisors. At this point, the "hualian department store" trademark has a standardized holder, embracing the intangible assets that Hualian people have carefully built for 18 years and are well-known at home and abroad.
in June, 212, hualian department store Enterprise Management Co., Ltd. initiated a number of companies to invest and establish Shenzhen Hualian E-Commerce Co., Ltd. The purpose of this paper is to use the advanced e-commerce platform to integrate Hualian system all over the country and shopping malls, supermarkets and convenience stores that are willing to join outside the system, so as to create a brand-new O2O business model combining online and offline, and strive to make Hualian, a totem brand full of national genes and numerology, glow with vitality in the new era!
Establishment
With the improvement of people's living standards, a single shopping model can no longer meet the growing needs of consumers. In order to adapt to the expanding consumer market, various new shopping models have emerged one after another. B2C is a very successful example: according to statistics, the transaction volume of online shopping reached 773.56 billion yuan in 211, which is the tip of the iceberg compared with the offline 1 trillion retail market. This shows that the Internet consumer market still has great development potential. But at the same time, the entry threshold of B2C is very high. Therefore, entrepreneurs and capital markets are looking for the next mode of e-commerce.
At present, the GDP share of service industry is higher than that of physical goods. At the same time, in the next five years' development, the country will further increase the GDP share of service industry. Experts predict that if the online sales of physical goods can reach 5 billion, then the online sales of life services can reach one trillion. Life service products are more easily accepted by consumers, such as various group buying websites, which consume not only physical goods, but also services. This mode of online payment and offline service has been accepted by more and more people.
a new mode of e-commerce-—O2O came into being: it combined the opportunities of offline business with the technology of the Internet, making the Internet the front desk of offline transactions and bringing online to offline into people's lives. As a new mode combining offline commerce with the Internet, this mode effectively solves the problem of e-commerce in traditional industries and becomes the last mile platform for e-commerce and logistics distribution. It is this favorable opportunity for the development of the current e-commerce market that Shenzhen Hualian E-commerce Co., Ltd. was established.
core products
the products and services of Shenzhen hualian e-commerce mainly include three parts: hualian online convenience store, hualian convenience shopping machine and hualian online mall.
stores are the propaganda and logistics terminals of e-commerce. According to customers' orders, the distribution center delivers goods to stores in a centralized way, and customers pick up their own goods or deliver them to their doors. Store physical goods mainly meet customers' immediate and urgent needs. The website mainly sells supermarket goods, which meets the needs of customers for a large number of centralized purchases. Hualian convenience shopping machine provides many convenience value-added services for consumers.
Hualian Online Convenience Store focuses on commodity sales and convenience value-added services, and its business scope includes daily products such as snack food, microwave cooked food, frozen drinks, etc.
Hualian e-commerce photo album (6 pieces)
. At the same time, it provides a variety of convenience services such as bar leisure, free Wi-Fi access, commodity pre-order, etc. Hualian online convenience store not only has the function of ordinary convenience store, but also highlights the word "network". Consumers can not only enjoy free Wi-Fi network in the store, but also extract various items purchased in Hualian online mall and enjoy various life services in any Hualian online convenience store.
hualian convenience shopping machine is carefully developed by hualian scientific research team. it adopts touch screen technology, RFID technology, advertising broadcast system and cloud computing technology, integrates various value-added services for residents, solves the timely online consumption demand of consumers, effectively increases the loyalty and stickiness of convenience stores, and brings considerable benefits to online convenience stores. Hualian convenience shopping machine is different from ordinary terminals, but it integrates shopping malls, convenience services and various value-added services. Through it, consumers can easily obtain all kinds of preferential information and buy the goods they need. Hualian convenience shopping machine is simple to operate and easy to use, and consumers can easily complete various network requirements.
Hualian Online Mall is a purely self-operated B2C website, which provides consumers with a large number of supermarket goods. Consumers can directly pick up the goods at Hualian Online Convenience Store, and Hualian Online Convenience Store can also deliver the goods to customers, ensuring that the goods can reach customers safely and quickly. In addition to the current B2C mall, Hualian E-commerce will also combine the SNS model to vigorously develop the community-based online mall, so that the services of Hualian E-commerce can spread all over the communities, and at the same time, it can provide consumers with the best shopping experience and enjoy the beautiful life brought by technology.
development advantages
the O2O era in which the virtual world interacts with the real world we are talking about today is due to the innovation of the business society in the real world based on economic globalization, which has created a virtual world (Internet and mobile Internet). At the same time, after the development of the virtual world for so many years, many activities in the real world (such as social interaction, business, information sharing and marketing activities) have been simulated in the virtual world and developed more rapidly. Therefore, the rapidity of the virtual world in turn affects and penetrates into the real world. With the anti-influence of the virtual world on the real world, today's society has entered the era of self-media. The so-called strict definition of We Media is: "WeMedia is a way for the general public to begin to understand how to provide and share their own facts and their own news after being strengthened by digital technology and connected with the global knowledge system." There are a huge number of online media, and most of its owners are grassroots. The concealment of the network gives netizens the space to "do whatever they want".
according to the current development situation of e-commerce market, Shenzhen hualian e-commerce co., ltd. adopts the O2O(Online to Offline—) mode, which has great development advantages:
firstly, it realizes the perfect combination of online and offline advantages. Through the convenience shopping machine of Hualian, the online consumption of Hualian is combined with the offline service, and the Internet is perfectly connected with the convenience store of Hualian Network, thus truly realizing the Internet landing interpersonal network. Let consumers enjoy offline intimacy while enjoying online preferential prices.